{"id":110,"date":"2010-03-25T23:04:03","date_gmt":"2010-03-25T12:04:03","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=110"},"modified":"2019-03-15T14:40:37","modified_gmt":"2019-03-15T07:40:37","slug":"5-nguyen-tac-de-thiet-ke-logo-hieu-qua","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/5-nguyen-tac-de-thiet-ke-logo-hieu-qua\/","title":{"rendered":"5 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n\n
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\n 5\/5 - (79 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

Nh\u01b0 \u0111\u00e3 gi\u1edbi thi\u1ec7u \u1edf c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc, m\u1ed9t logo t\u1ed1t th\u01b0\u1eddng n\u1ed5i b\u1eadt, ph\u00f9 h\u1ee3p, th\u1ef1c t\u1ebf, \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf v\u00e0 h\u00ecnh d\u00e1ng v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u1ee7 nh\u00e2n. B\u1ea1n c\u1ea7n ph\u1ea3i tu\u00e2n theo 5 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n<\/strong> d\u01b0\u1edbi \u0111\u00e2y n\u1ebfu mu\u1ed1n c\u00f3 m\u1ed9t logo \u0111\u1ea1t ti\u00eau chu\u1ea9n:<\/span><\/p>\n

    \n
  1. \u0110\u01a1n gi\u1ea3n<\/span><\/li>\n
  2. D\u1ec5 nh\u1edb<\/span><\/li>\n
  3. Tr\u01b0\u1eddng c\u1eedu<\/span><\/li>\n
  4. In tr\u00ean m\u1ecdi ch\u1ea5t li\u1ec7u<\/span><\/li>\n
  5. Th\u00edch h\u1ee3p<\/span><\/li>\n<\/ol>\n

    \"\"<\/a><\/span><\/p>\n

    1. \u0110\u01a1n gi\u1ea3n<\/em><\/strong><\/span><\/p>\n

    \"\"<\/a>
    \n<\/em><\/strong><\/span><\/p>\n

     <\/p>\n

    M\u1ed9t logo c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n th\u00ec b\u1ec1n v\u1eefng v\u00e0 d\u1ec5 d\u00e0ng l\u01b0u l\u1ea1i trong tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng. M\u1ed9t logo \u0111\u1eb9p ch\u1ee9a \u0111\u1ef1ng c\u00e1i g\u00ec \u0111\u00f3 c\u00e1 bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00f4ng qu\u00e1 l\u00f2e lo\u1eb9t.<\/span><\/p>\n

    Khi c\u00f2n l\u00e0 sinh vi\u00ean gi\u1eefa th\u1eadp ni\u00ean 70, m\u1ed9t gi\u1ea3ng vi\u00ean \u0111\u00e3 truy\u1ec1n l\u1ea1i cho t\u00f4i nguy\u00ean l\u00fd thi\u1ebft k\u1ebf K.I.S.S (Keep It Simple, Stupid). Nguy\u00ean l\u00fd n\u00e0y ch\u1ee9a \u0111\u1ef1ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong thi\u1ebft k\u1ebf. M\u1ed9t logo \u0111\u01a1n gi\u1ea3n th\u00ec d\u1ec5 nh\u1edb, d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ea1t \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/span><\/p>\n

    M\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc v\u1edbi nh\u1eefng g\u00ec tinh t\u1ebf s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 nhanh ch\u00f3ng nh\u01b0 khi ta \u0111i v\u1edbi v\u1eadn t\u1ed1c 70 d\u1eb7m\/h, \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m ch\u1ea5t \u0111\u1ea7y tr\u00ean gi\u00e1 c\u1ee7a c\u1eeda h\u00e0ng hay tr\u00ean b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, marketing hay khuy\u1ebfn m\u1ea1i n\u00e0o. H\u00e3y nh\u1edb, Logo c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t gi\u1ea7y l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e3n hi\u1ec7u qu\u1ed1c t\u1ebf t\u1ed1t nh\u1ea5t.<\/em><\/span><\/p>\n

    (JeffFisher)<\/span><\/p>\n

    2. D\u1ec5 nh\u1edb<\/em><\/strong><\/span><\/p>\n

    \"\"<\/a>
    \n<\/em><\/strong><\/span><\/p>\n

     <\/p>\n

    \u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 nh\u1edb l\u00e0 \u0111\u00f4i b\u1ea1n song h\u00e0nh. M\u1ed9t logo \u0111\u1eb9p ph\u1ea3i d\u1ec5 nh\u1edb. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1ec5 nh\u1edb? Ch\u00ednh l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n

    C\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi ng\u1ea1c nhi\u00ean, \u0111\u1ec1 t\u00e0i c\u1ee7a logo kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 quan tr\u1ecdng, th\u1eadm ch\u00ed ngay c\u1ea3 nh\u1eefng n\u1ed9i dung th\u00edch h\u1ee3p nhi\u1ec1u khi c\u0169ng ph\u1ea3i y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean logo \u0111\u1eb9p.<\/em><\/span><\/p>\n

    T\u00f4i kh\u00f4ng c\u00f3 \u00fd \u00e1m ch\u1ec9 n\u1ed9i dung th\u00edch h\u1ee3p l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. T\u00f4i ch\u1ec9 mu\u1ed1n ch\u1ec9 ra r\u1eb1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u n\u00f3 bi\u1ec3u \u0111\u1ea1t th\u01b0\u1eddng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00e1ch quan nh\u1ea5t \u0111\u1ecbnh. Sau c\u00f9ng, s\u1ee9 m\u1ea1ng c\u1ee7a m\u1ed9t logo l\u00e0 n\u1ed5i b\u1eadt, d\u1ec5 nh\u1edb v\u00e0 r\u00f5 r\u00e0ng.<\/em><\/span><\/p>\n

    (Paul Rand)<\/em><\/span><\/p>\n

    3. Tr\u01b0\u1eddng c\u1eedu<\/em><\/strong><\/span><\/p>\n

    \"\"<\/a>
    \n<\/em><\/strong><\/span><\/p>\n

     <\/p>\n

    M\u1ed9t logo \u0111\u1eb9p th\u00ec ph\u1ea3i tr\u01b0\u1eddng t\u1ed3n v\u1edbi th\u1eddi gian. N\u00f3 c\u00f3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch c\u1ee7a th\u1eddi gian kh\u00f4ng? Li\u1ec7u n\u00f3 c\u00f2n s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c trong 10 n\u0103m, 20 hay 50 n\u0103m t\u1edbi?<\/span><\/p>\n

    H\u00e3y \u0111\u1ec3 xu h\u01b0\u1edbng l\u1ea1i cho ng\u00e0nh th\u1eddi trang<\/em><\/span><\/p>\n

    Xu h\u01b0\u1edbng \u0111\u1ebfn r\u1ed3i \u0111i, v\u00e0 khi b\u1ea1n \u0111ang n\u00f3i v\u1ec1 vi\u1ec7c mua qu\u1ea7n jean hay b\u1ed9 \u0111\u1ea7m m\u1edbi th\u00ec ch\u1ecdn m\u1ed1t m\u1edbi l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. Nh\u01b0ng \u0111\u1ec3 t\u1ea1o m\u1ed9t nh\u00e3n hi\u1ec7u n\u1ed5i b\u1eadt, b\u1ea1n c\u1ea7n s\u1ef1 b\u1ec1n v\u1eefng.<\/em><\/span><\/p>\n

    \u0110\u1eebng theo \u0111\u00e1m \u0111\u00f4ng<\/em><\/span><\/p>\n

    H\u00e3y n\u1ed5i b\u1eadt.<\/em><\/span><\/p>\n

    (David Airey)<\/em><\/span><\/p>\n

    4. In tr\u00ean m\u1ecdi ch\u1ea5t li\u1ec7u<\/em><\/strong><\/span><\/p>\n

    \"\"<\/a>
    \n<\/em><\/strong><\/span><\/p>\n

     <\/p>\n

    M\u1ed9t logo t\u1ed1t c\u00f3 th\u1ec3 in tr\u00ean m\u1ecdi ch\u1ea5t li\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng. V\u00ec v\u1eady, logo ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u00ean \u0111\u1ed3 h\u1ecda vector \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 ph\u00f3ng to hay thu nh\u1ecf t\u00f9y \u00fd.<\/span><\/p>\n

    H\u00e3y t\u1ef1 h\u1ecfi, li\u1ec7u logo c\u1ee7a b\u1ea1n v\u1eabn \u0111\u1eb9p n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c in<\/span><\/p>\n