{"id":1711,"date":"2019-03-18T08:34:24","date_gmt":"2019-03-18T01:34:24","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=1711"},"modified":"2019-03-21T08:55:22","modified_gmt":"2019-03-21T01:55:22","slug":"logo-cac-thuong-hieu-noi-tieng-the-gioi-va-y-nghia-cua-chung","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/logo-cac-thuong-hieu-noi-tieng-the-gioi-va-y-nghia-cua-chung\/","title":{"rendered":"Logo c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi v\u00e0 \u00fd ngh\u0129a c\u1ee7a ch\u00fang"},"content":{"rendered":"\n\n
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\n 5\/5 - (10 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n
Trong l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh c\u00e1c lo\u1ea1i r\u01b0\u1ee3u – bia n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn nh\u1eefng t\u00ean tu\u1ed5i \u0111\u00e3 l\u00e0m l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f2n t\u1ed3n t\u1ea1i theo th\u1eddi gian, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Cognac. Cognac l\u00e0 r\u01b0\u1ee3u gh\u00e9p, t\u1ee9c r\u01b0\u1ee3u c\u00f3 ni\u00ean h\u1ea1n kh\u00e1c nhau \u0111\u01b0\u1ee3c pha tr\u1ed9n v\u00e0 n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau nh\u01b0 Henessy, Remy Martin, Lain\u00e9, Larsen, Bonaparte, Tanier, Berville, Bertrand, Gourmont, Maxime Trijol, St-R\u00e9my\u2026v\u00e0 tr\u00ean m\u1ed7i chai bia hay r\u01b0\u1ee3u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u01b0\u1eddng c\u00f3 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau, n\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t, c\u0169ng th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/div>\n

Johnnie Walker \u0111i l\u00ean c\u00f9ng \u2018ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng s\u1ea3i b\u01b0\u1edbc\u2019<\/strong><\/span><\/h2>\n
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\"Johnnie-Walker\"<\/a><\/span><\/div>\n
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H\u00ecnh \u1ea3nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Johnnie Walker – Striding Man (ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng s\u1ea3i b\u01b0\u1edbc) \u0111\u01b0\u1ee3c h\u1ecda s\u0129 bi\u1ebfm h\u1ecda Tom Browne v\u1ebd v\u00e0o n\u0103m 1909 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh \u1ea3nh tuy\u1ec7t v\u1eddi \u0111\u01b0\u1ee3c to\u00e0n th\u1ebf gi\u1edbi c\u00f4ng nh\u1eadn v\u00e0 l\u00e0 hi\u1ec7n th\u00e2n c\u1ee7a lo\u1ea1i r\u01b0\u1ee3u m\u1ea1nh d\u00e0nh cho c\u1ea3 th\u1ebf gi\u1edbi.<\/span><\/div>\n
Bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y ra \u0111\u1eddi m\u1ed9t c\u00e1ch h\u1ebft s\u1ee9c t\u00ecnh c\u1edd. Trong m\u1ed9t l\u1ea7n, Alexander Walker (h\u1eadu du\u1ec7 c\u1ee7a John Walker) m\u1eddi h\u1ecda s\u0129 tr\u1ebb v\u00e0 t\u00e0i gi\u1ecfi nh\u1ea5t th\u1eddi \u0111\u00f3 Tom Browne d\u00f9ng b\u1eefa tr\u01b0a, u\u1ed1ng r\u01b0\u1ee3u, sau \u0111\u00f3 y\u00eau c\u1ea7u Tom v\u1ebd cho m\u1ed9t b\u1ee9c tranh bi\u1ec3u t\u01b0\u1ee3ng cho th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1eb7t sau c\u1ee7a t\u1edd th\u1ef1c \u0111\u01a1n. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 Striding Man ra \u0111\u1eddi ngay tr\u00ean chi\u1ebfc kh\u0103n \u0103n.<\/span><\/div>\n
T\u1eeb c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb tr\u00ean, c\u00e2u slogan \u201ckh\u00f4ng ng\u1eebng b\u01b0\u1edbc t\u1edbi\u201d c\u0169ng ra \u0111\u1eddi. Nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m sau n\u00e0y xu\u1ea5t hi\u1ec7n g\u1eafn li\u1ec1n v\u1edbi \u201ctuy\u00ean ng\u00f4n\u201d tr\u00ean c\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng \u201cng\u01b0\u1eddi \u0111\u00e0n \u00f4ng s\u1ea3i b\u01b0\u1edbc\u201d, t\u1ef1 tin b\u01b0\u1edbc v\u00e0o nh\u1eefng s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a to\u00e0n c\u1ea7u, t\u1eeb t\u1ea7ng l\u1edbp qu\u00fd t\u1ed9c th\u1eddi x\u01b0a \u0111\u1ebfn gi\u1edbi th\u01b0\u1ee3ng l\u01b0u v\u00e0 s\u00e0nh \u0111i\u1ec7u c\u1ee7a th\u1eddi hi\u1ec7n \u0111\u1ea1i.<\/span><\/div>\n
Johnnie Walker gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u c\u1ee7a tinh th\u1ea7n v\u01b0\u01a1n t\u1edbi. \u201cKh\u00f4ng ng\u1eebng b\u01b0\u1edbc t\u1edbi\u201d \u0111i v\u00e0o \u0111\u1eddi s\u1ed1ng, tr\u1edf th\u00e0nh kh\u1ea9u ng\u1eef \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u1ee7a bao th\u1ebf h\u1ec7. Sau 200 n\u0103m, \u201cng\u01b0\u1eddi \u0111\u00e0n \u00f4ng s\u1ea3i b\u01b0\u1edbc\u201d v\u1eabn l\u1ecbch l\u00e3m ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/span><\/div>\n

St. Pauli Girl v\u00e0 \u2018c\u00f4 b\u1ed3i b\u00e0n g\u1ee3i c\u1ea3m\u2019<\/strong><\/span><\/h2>\n
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V\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t c\u00f4 g\u00e1i t\u00f3c v\u00e0ng, v\u00f2ng 1 \u0111\u1ea7y \u0111\u1eb7n mang tr\u00ean tay nh\u1eefng v\u1ea1i bia tr\u00e0n tr\u1ec1 s\u1ee7i b\u1ecdt, c\u00f3 th\u1ec3 n\u00f3i, h\u00e3ng bia St. Pauli Girl s\u1edf h\u1eefu m\u1ed9t logo g\u1ee3i c\u1ea3m b\u1eadc nh\u1ea5t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng.<\/span><\/div>\n
V\u00e0o n\u0103m 1977, h\u00e3ng bia St. Pauli Girl b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm ng\u01b0\u1eddi m\u1eabu \u0111\u1ea1i di\u1ec7n cho h\u00e3ng. V\u1edbi c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi khu \u0111\u00e8n \u0111\u1ecf St. Pauli n\u1ed5i ti\u1ebfng t\u1ea1i Hamburg, \u0110\u1ee9c th\u1eddi \u0111\u00f3, gi\u1edbi qu\u1ea3n l\u00fd c\u1ee7a h\u00e3ng bia ngh\u0129 ngay \u0111\u1ebfn nh\u1eefng c\u00f4 n\u00e0ng n\u00f3ng b\u1ecfng cho cu\u1ed9c t\u00ecm ki\u1ebfm n\u00e0y.<\/span><\/div>\n
\u0110\u1ebfn n\u0103m 1999, h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u1eefng c\u00f4 \u0111\u00e0o g\u1ee3i c\u1ea3m tr\u00ean t\u1ea1p ch\u00ed Playboy. C\u00f4 g\u00e1i St. Pauli \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n cho h\u00e3ng n\u0103m 2008 l\u00e0 si\u00eau m\u1eabu Nga Irina Voronina.<\/span><\/div>\n

H\u00ecnh nh\u00e2n m\u00e3 \u0111\u1ea7y \u00fd ngh\u0129a c\u1ee7a R\u00e9my Martin<\/strong><\/span><\/h2>\n
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\"thiet-ke-logo-dep-mat-y-nghia\"<\/a><\/div>\n
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N\u0103m 1870, Paul-Emile, con trai R\u00e9my Martin III ch\u1ecdn h\u00ecnh con nh\u00e2n m\u00e3 l\u00e0m bi\u1ec3u t\u01b0\u1ee3ng cho h\u00e3ng r\u01b0\u1ee3u c\u1ee7a m\u00ecnh.<\/span><\/div>\n
Nh\u00e2n M\u00e3, ban \u0111\u1ea7u l\u00e0 qu\u00e1i v\u1eadt \u0111\u1ea7u ng\u01b0\u1eddi m\u00ecnh ng\u1ef1a hung d\u1eef, \u0111\u1ebfn t\u1eeb truy\u1ec1n thuy\u1ebft Sumeria. Tuy nhi\u00ean, trong truy\u1ec1n thuy\u1ebft th\u00e0nh Rome, n\u00f3 l\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t Chiron d\u1ecbu d\u00e0ng v\u00e0 \u0111\u00e1ng y\u00eau.<\/span><\/div>\n
Theo gi\u1edbi thi\u1ec7u c\u1ee7a R\u00e9my Martin, bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 mu\u1ed1n \u201ckh\u01a1i d\u1eady t\u1ea5t c\u1ea3 h\u01b0\u01a1ng v\u1ecb cao qu\u00fd, tuy\u1ec7t h\u1ea3o c\u1ee7a r\u01b0\u1ee3u R\u00e9my Martin m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c khi b\u1ea1n th\u01b0\u1edfng th\u1ee9c n\u00f3\u201d. H\u00ecnh nh\u00e2n m\u00e3 n\u00e0y c\u0169ng t\u01b0\u1ee3ng tr\u01b0ng cho truy\u1ec1n th\u1ed1ng v\u00e0 s\u1ef1 nh\u00ecn xa tr\u00f4ng r\u1ed9ng, s\u1ef1 s\u00e1ng su\u1ed1t v\u00e0 m\u1ea1o hi\u1ec3m c\u1ee7a R\u00e9my Martin tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/div>\n

Ch\u1eef \u2018e bi\u1ebft c\u01b0\u1eddi\u2019 c\u1ee7a Heineken<\/strong><\/span><\/h2>\n
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\"heineken-logo\"<\/a><\/span><\/div>\n
\u00a0<\/strong><\/span><\/div>\n
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Heineken ra m\u1eaft th\u1ecb tr\u01b0\u1eddng l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1873 t\u1ea1i Amsterdam, H\u00e0 Lan v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n m\u1ed9t ng\u00f4i sao \u0111\u1ecf 5 c\u00e1nh v\u00e0 d\u00f2ng ch\u1eef Heineken m\u00e0u xanh l\u00e1 c\u00e2y.<\/span><\/div>\n
Tuy nhi\u00ean, Alfred Heineken, ch\u00e1u n\u1ed9i c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp, gia nh\u1eadp v\u00e0o n\u0103m 1942 v\u00e0 bi\u1ebfn Heineken t\u1eeb m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t \u0111\u01a1n thu\u1ea7n th\u00e0nh m\u1ed9t doanh nghi\u1ec7p g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/div>\n
C\u0169ng ch\u00ednh v\u00ec ti\u00eau ch\u00ed g\u1ea7n g\u0169i n\u00e0y, \u00f4ng y\u00eau c\u1ea7u b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o \u201cbi\u1ebfn t\u1ea5u\u201d ch\u1eef e trong d\u00f2ng ch\u1eef Heineken. \u00d4ng g\u1ee3i \u00fd r\u1eb1ng, ch\u1eef \u201ce\u201d tr\u00ean logo c\u1ee7a h\u00e3ng c\u1ea7n ph\u1ea3i tr\u00f4ng \u201cth\u00e2n thi\u1ec7n h\u01a1n\u201d.<\/span><\/div>\n
V\u00ec v\u1eady, t\u1ea5t c\u1ea3 c\u00e1c ch\u1eef \u201ce\u201d trong thi\u1ebft k\u1ebf logo c\u1ee7a Heineken \u0111\u01b0\u1ee3c in nghi\u00eang ra sau v\u00e0 tr\u00f4ng nh\u01b0 th\u1ec3 ch\u00fang \u0111ang c\u01b0\u1eddi ng\u1eb7t ngh\u1ebdo.<\/span><\/div>\n
Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y, \u00f4ng Alfred \u0111\u01b0a ra ch\u1ee7 tr\u01b0\u01a1ng xu\u1ea5t kh\u1ea9u bia ra to\u00e0n th\u1ebf gi\u1edbi. Trong nhi\u1ec1u n\u0103m qua, Heineken \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u01a1ng hi\u1ec7u bia th\u00e0nh c\u00f4ng nh\u1ea5t v\u00e0 tr\u1edf th\u00e0nh lo\u1ea1i bia nh\u1eadp kh\u1ea9u s\u1ed1 1 t\u1ea1i M\u1ef9.<\/span><\/div>\n
\u0110\u1eb7c bi\u1ec7t, s\u1ed1 l\u01b0\u1ee3ng bia lon \u0111\u01b0\u1ee3c Heineken s\u1ea3n xu\u1ea5t trong n\u0103m 2002 c\u00f3 th\u1ec3 x\u1ebfp th\u00e0nh v\u00f2ng xung quanh tr\u00e1i \u0111\u1ea5t 35 l\u1ea7n.<\/span><\/div>\n

S\u1ed1 33 b\u00ed \u1ea9n c\u1ee7a Rolling Rock<\/strong><\/span><\/h2>\n
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\"rolling-rock-logo\"<\/a><\/span><\/p>\n<\/div>\n

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C\u00f4ng ty s\u1ea3n xu\u1ea5t bia Latrobe cho in s\u1ed1 33 tr\u00ean nh\u00e3n chai bia Rolling Rock t\u1eeb n\u0103m 1939. C\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3 thuy\u1ebft xung quanh \u00fd ngh\u0129a c\u1ee7a con s\u1ed1 n\u00e0y. C\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng, s\u1ed1 33 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb n\u0103m 1933. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ea1o lu\u1eadt c\u1ea5m n\u1ea5u v\u00e0 b\u00e1n bia r\u01b0\u1ee3u \u0111\u01b0\u1ee3c b\u00e3i b\u1ecf. Trong khi \u0111\u00f3, nhi\u1ec1u \u00fd ki\u1ebfn l\u1ea1i cho r\u1eb1ng, 33 ch\u00ednh l\u00e0 s\u1ed1 b\u01b0\u1edbc ch\u00e2n \u0111i t\u1eeb tr\u1ee5 s\u1edf giao d\u1ecbch \u0111\u1ebfn khu s\u1ea3n xu\u1ea5t bia.<\/span><\/div>\n
Tuy nhi\u00ean, \u00f4ng James Tito, CEO ti\u1ec1n nhi\u1ec7m c\u1ee7a nh\u00e0 m\u00e1y bia Latrobe, s\u1ed1 33 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t tai n\u1ea1n hy h\u1eefu.<\/span><\/div>\n
Khi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra c\u00f4ng ty \u0111\u01b0a ra \u00fd t\u01b0\u1edfng slogan, m\u1ed9t ng\u01b0\u1eddi vi\u1ebft con s\u1ed1 33 \u1edf cu\u1ed1i bi\u1ec3u th\u1ecb s\u1ed1 ch\u1eef trong slogan \u0111\u00f3: \u201cRolling Rock – ti\u1ebfp n\u1ed1i s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng c\u1ee7a Old Latrobe, ch\u00fang t\u00f4i h\u00e2n h\u1ea1nh mang t\u1edbi th\u1ee9 bia th\u01b0\u1ee3ng h\u1ea1ng n\u00e0y nh\u01b0 m\u1ed9t s\u1ef1 t\u1ecf l\u00f2ng k\u00ednh tr\u1ecdng kh\u1ea9u v\u1ecb tuy\u1ec7t v\u1eddi c\u1ee7a qu\u00fd kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ng\u01b0\u1eddi in nh\u00e3n chai nh\u1ea7m l\u1eabn in lu\u00f4n con s\u1ed1 33 l\u00ean thi\u1ebft k\u1ebf.<\/span><\/div>\n

T\u1eeb \u0111\u00f3, d\u00f9 slogan \u0111\u01b0\u1ee3c thay th\u1ebf nhi\u1ec1u l\u1ea7n trong l\u1ecbch s\u1eed c\u1ee7a bia Rolling Rock nh\u01b0ng t\u1ed5ng s\u1ed1 ch\u1eef trong slogan v\u1eabn l\u00e0 33.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0https:\/\/logoart.vn\/<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng thi\u1ebft k\u1ebf kh\u00e1c:<\/strong><\/span><\/p>\n