{"id":186,"date":"2010-12-31T23:11:58","date_gmt":"2010-12-31T16:11:58","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=186"},"modified":"2019-03-15T14:16:25","modified_gmt":"2019-03-15T07:16:25","slug":"nhung-loi-khuyen-de-mot-thiet-ke-logo-tot","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/nhung-loi-khuyen-de-mot-thiet-ke-logo-tot\/","title":{"rendered":"Nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf logo t\u1ed1t"},"content":{"rendered":"\n\n
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\n 5\/5 - (38 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

\"\"<\/a>D\u01b0\u1edbi \u0111\u00e2y LogoArt<\/strong> xin gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n nh\u1eefng l\u1eddi khuy\u00ean t\u1eeb The Logo Factory (1 h\u00e3ng thi\u1ebft k\u1ebf logo<\/a> <\/strong><\/span>c\u00f3 ti\u1ebfng). Nh\u1edb r\u1eb1ng nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y ch\u1ec9 mang t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i, nh\u01b0ng l\u00e0 nh\u1eefng h\u01b0\u1edbng d\u1eabn h\u1ee3p l\u00fd, s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn m\u1ed9t logo \u0111\u1eb9p trong nh\u1eefng ti\u00eau chu\u1ea9n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

C\u00f3 s\u1ef1 kh\u1edfi \u0111\u1ea7u \u0111\u00fang<\/strong><\/span><\/h2>\n

Khi b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1ec3 c\u00f3 nh\u1eefng logo m\u1edbi, lu\u00f4n lu\u00f4n c\u00f3 nh\u1eefng \u0111i\u1ec1u x\u00fai gi\u1ee5c b\u1ea1n \u0111i t\u1eaft. Th\u01b0\u1eddng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 v\u1ec1 th\u1eddi gian, ti\u1ec1n b\u1ea1c hay c\u1ea3 hai. V\u1ea5n \u0111\u1ec1 l\u00e0, h\u1ea7u h\u1ebft nh\u1eefng gi\u1ea3i ph\u00e1p r\u1eadp khu\u00f4n n\u00e0y l\u1ea1i tr\u1edf th\u00e0nh t\u1ed1n k\u00e9m v\u00e0 m\u1ea5t th\u1eddi gian, v\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111au \u0111\u1ea7u v\u1ec1 nh\u1eefng c\u00f4ng \u0111o\u1ea1n sau c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00f4ng ty non tr\u1ebb c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean qui m\u00f4 h\u01a1n. V\u00ed d\u1ee5 \u01b0? C\u00f3 th\u1ec3 b\u1ea1n ngh\u0129 \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng clip art logo (\u0111\u00e2y kh\u00f4ng ph\u1ea3i \u00fd hay \u2013 nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng l\u00e0m logo ho\u1eb7c n\u1ebfu \u0111\u01b0\u1ee3c \u0111i ch\u0103ng n\u1eefa, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi). C\u00f3 th\u1ec3 b\u1ea1n ngh\u0129 \u0111\u1ebfn vi\u1ec7c download m\u1eabu logo (c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i \u2013 v\u00ec h\u1ea7u h\u1ebft nh\u1eefng site ch\u1ee9a template n\u00e0y \u0111\u1ec1u khuy\u1ebft danh v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c li\u1ec7u t\u00e1c ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 l\u00e0 nguy\u00ean g\u1ed1c. Ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n t\u00ecm \u0111\u01b0\u1ee3c logo c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m template. Th\u1eadm ch\u00ed n\u1ebfu t\u00e1c ph\u1ea9m l\u00e0 h\u1ee3p ph\u00e1p, th\u00ec n\u00f3 t\u1ea5t nhi\u00ean s\u1ebd ch\u1eb3ng c\u00f2n \u0111\u1ed9c \u0111\u00e1o. \u00dd t\u01b0\u1edfng v\u1ec1 s\u1eed d\u1ee5ng template khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 c\u00f9ng m\u1ed9t thi\u1ebft k\u1ebf. C\u1ee9 cho l\u00e0 n\u00f3 \u0111\u1ed9c \u0111\u00e1o, c\u01a1 h\u1ed9i b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c format chu\u1ea9n l\u00e0 r\u1ea5t m\u1ecfng manh). T\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi thi\u1ebft k\u1ebf logo c\u0169ng c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 l\u1eddi c\u1ea3nh b\u00e1o t\u01b0\u01a1ng t\u1ef1. Sau c\u00f9ng, ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t logo \u0111\u1ed9c nh\u1ea5t, th\u00e0nh c\u00f4ng, \u0111\u00f3 l\u00e0 l\u00e0m vi\u1ec7c v\u1edbi chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i b\u1ea1n mu\u1ed1n. The Logo Factory l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p nh\u01b0 th\u1ebf, nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng thu\u00ea ch\u00fang t\u00f4i, th\u00ec l\u1eddi khuy\u00ean n\u00e0y v\u1eabn \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u1edbi c\u00f4ng ty hay nh\u00e0 thi\u1ebft k\u1ebf m\u00e0 b\u1ea1n thu\u00ea. L\u1ef1a ch\u1ecdn xong nh\u00e0 thi\u1ebft k\u1ebf, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1. B\u1ea1n c\u1ea7n nh\u1edb nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n

\u0110\u01a1n gi\u1ea3n lu\u00f4n t\u1ed1t h\u01a1n<\/strong><\/span><\/h2>\n

M\u1ed9t logo ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong kh\u00e2u s\u1ea3n xu\u1ea5t v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 kh\u00f3 nh\u1edb. T\u1ed1t nh\u1ea5t n\u00ean chu\u1ea9n b\u1ecb version \u0111\u01a1n gi\u1ea3n cho thi\u1ebft k\u1ebf logo ch\u00ednh c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t b\u1ea3n mix n\u1ebfu version ph\u1ee9c t\u1ea1p h\u01a1n ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng g\u1eb7p kh\u00f3 kh\u0103n trong khi s\u1ea3n xu\u1ea5t, in \u1ea5n. H\u00e3y xem logo c\u1ee7a c\u00e1c c\u00f4ng ty trong Showroom c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i \u0111\u00e3 s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

Logo kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i l\u00ean c\u00f4ng ty \u0111\u00f3 l\u00e0m g\u00ec<\/strong><\/span><\/h2>\n

H\u00e3y ngh\u0129 \u0111\u1ebfn logo c\u1ee7a McDonald\u2019s. Kh\u00f4ng hamburgers. FedEx logo. Kh\u00f4ng xe kh\u00f4ng m\u00e1y bay (m\u1eb7c d\u00f9 c\u00f3 m\u0169i t\u00ean \u1ea9n r\u1ea5t s\u00e1ng t\u1ea1o). Nike logo. Kh\u00f4ng gi\u00e0y kh\u00f4ng \u00e1o ch\u01a1i golf, vv. Trong khi th\u1ec9nh tho\u1ea3ng nh\u1eefng logo c\u00f3 h\u00ecnh \u1ea3nh l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn c\u00f4ng ty c\u0169ng ph\u00f9 h\u1ee3p, nh\u01b0ng th\u01b0\u1eddng s\u1ebd t\u1ed1t h\u01a1n v\u1edbi m\u1ed9t logo tr\u00e1nh \u0111\u1ed3 h\u1ecda chi ti\u1ebft \u2013 m\u1ed9t logo th\u00edch h\u1ee3p v\u1edbi b\u1ea5t c\u1ee9 l\u0129nh v\u1ef1c g\u00ec c\u00f4ng ty \u0111\u00f3 l\u00e0m. B\u1ea1n bi\u1ebft logo c\u1ee7a Apple ch?. S\u1ef1 th\u1eadt, \u0111\u00f3 l\u00e0 qu\u1ea3 t\u00e1o. Ch\u1eb3ng c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o \u00e1m ch\u1ec9 n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ty m\u00e1y t\u00ednh. Th\u1eadt cool! Logo c\u1ee7a Apple th\u1eadt tuy\u1ec7t v\u1eddi tr\u00ean chi\u1ebfc iPod, c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c n\u00f3 l\u00e0 Powerbook h\u00e0ng \u0111\u1ea7u v\u1eady.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 k\u00edch th\u01b0\u1edbc<\/strong><\/span><\/h3>\n

Logo m\u1edbi c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c t\u00e1i xu\u1ea5t b\u1ea3n v\u1edbi nh\u1eefng size kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi size nh\u1ecf nh\u1ea5t. Logo qu\u00e1 ph\u1ee9c t\u1ea1p s\u1ebd b\u1ecb d\u00e0y \u0111\u1eb7c v\u1edbi nh\u1eefng chi ti\u1ebft n\u1ebfu b\u1ea1n in v\u1edbi size nh\u1ecf nh\u1ea5t. H\u00e3y ngh\u0129 \u0111\u1ebfn thi\u1ebft k\u1ebf card visit, \u0111\u1ec1 m\u1ee5c c\u1ee7a fax. Key chain hay b\u00fat bi? H\u00e3y xem logo c\u1ee7a Nike. Kh\u00f4ng ph\u1ea3i m\u1ed9t logo th\u1eadt \u0111\u1ed9t ph\u00e1 nh\u01b0ng n\u00f3 d\u1ec5 d\u00e0ng nh\u1eadn ra tr\u00ean tay \u00e1o, tr\u00ean truy\u1ec1n h\u00ecnh \u2013 \u0111i\u1ec1u m\u00e0 m\u1ed9t logo ph\u1ee9c t\u1ea1p kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. H\u00e3y ngh\u0129 \u0111\u1ebfn logo v\u1edbi k\u00edch th\u01b0\u1edbc c\u1ee7a t\u1edd t\u1ea1p ch\u00ed. Gi\u1ed1ng m\u1ed9t c\u00e1i billboard. Bi\u1ebft \u0111\u01b0\u1ee3c logo s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o, c\u1ea3 v\u1ec1 size l\u1eabn ch\u1ea5t li\u1ec7u s\u1ebd gi\u00fap nh\u00e0 thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o m\u1ed9t logo sao cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

T\u1ef7 l\u1ec7<\/strong><\/span><\/h3>\n

V\u1ea5n \u0111\u1ec1 t\u1ef7 l\u1ec7 (m\u1ed1i quan h\u1ec7 gi\u1eefa chi\u1ec1u cao v\u00e0 chi\u1ec1u r\u1ed9ng c\u1ee7a logo) c\u0169ng quan tr\u1ecdng. M\u1ed9t logo \u0111\u1eb9p kh\u00f4ng qu\u00e1 cao v\u00e0 m\u1ea3nh, kh\u00f4ng qu\u00e1 r\u1ed9ng v\u00e0 ng\u1eafn. V\u1eeba nh\u00ecn kh\u00f4ng v\u1eeba m\u1eaft m\u00e0 v\u1eeba g\u1eb7p r\u1eafc r\u1ed1i trong vi\u1ec7c b\u00e0i tr\u00ed \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng th\u00e0nh ph\u1ea7n \u0111\u1ed3 h\u1ecda kh\u00e1c tr\u00ean card visit, hay website. M\u1ed9t logo c\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 trung h\u00f2a th\u00ec c\u00e0ng b\u1eaft m\u1eaft v\u00e0 d\u1ec5 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh kh\u00e1c. H\u00ecnh vu\u00f4ng c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c, m\u1ed9t logo h\u00ecnh tr\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u1ed1t khi nh\u00ecn b\u1eb1ng m\u1eaft nh\u1edd c\u00f3 t\u1ec9 l\u1ec7 c\u00e2n b\u1eb1ng.<\/span><\/p>\n

Kh\u00f4ng li\u00ean k\u1ebft \u0111\u01b0\u1ee3c bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 t\u1eeb ng\u1eef<\/strong><\/span><\/h3>\n

N\u1ebfu logo c\u1ee7a c\u00f4ng ty b\u1ea1n k\u1ebft h\u1ee3p c\u1ea3 h\u00ecnh t\u01b0\u1ee3ng v\u00e0 t\u00ean c\u00f4ng ty, t\u1ed1t nh\u1ea5t n\u00ean \u0111\u1eb7t ch\u00fang nh\u01b0 nh\u1eefng h\u00ecnh \u1ea3nh ngh\u1ec7 thu\u1eadt \u0111\u1ed9c l\u1eadp, \u0111\u1eebng ch\u1ed3ng ch\u00e9o hay \u00a0\u0111\u1ec3 ch\u00fang qu\u1ea5n v\u00e0o nhau. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, The Logo Factory \u201ccog\u201d \u0111\u01b0\u1ee3c \u0111\u1eb7t ri\u00eang \u1edf tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i tr\u00ean m\u1ed7i trang c\u1ee7a website m\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u0169ng c\u00f3 font ch\u1eef ri\u00eang t\u00ean c\u00f4ng ty nh\u01b0ng kh\u00f4ng d\u00f9ng k\u00e8m h\u00ecnh \u201ccog\u201d. Hai y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd c\u00f9ng nhau t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh th\u1ef1c s\u1ef1 khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong version chu\u1ea9n c\u1ee7a logo.<\/span><\/p>\n

Logo c\u1ee7a b\u1ea1n l\u00e0 d\u00e0nh cho kh\u00e1n gi\u1ea3<\/strong><\/span><\/h3>\n

L\u1ebd d\u0129 nhi\u00ean, b\u1ea1n mu\u1ed1n h\u1ecd y\u00eau th\u00edch logo c\u1ee7a b\u1ea1n (t\u00f4i bi\u1ebft r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mi\u1ec5n c\u01b0\u1ee1ng s\u1eed d\u1ee5ng logo c\u1ee7a m\u00ecnh v\u00ec h\u1ecd kh\u00f4ng c\u00f2n th\u00edch n\u00f3 n\u1eefa). M\u1eb7t kh\u00e1c, nh\u1edb r\u1eb1ng logo c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, h\u00e3y ghi nh\u1edb \u0111i\u1ec1u \u0111\u00f3 trong khi thi\u1ebft k\u1ebf. C\u00f3 th\u1ec3 b\u1ea1n l\u00e0 ng\u01b0\u1eddi b\u1ea3o th\u1ee7 nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn d\u00e2n hip-hop, c\u1ea3m gi\u00e1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. M\u1ed9t logo m\u00e0 b\u1ea1n th\u00edch ch\u1eafc g\u00ec h\u1ecd \u0111\u00e3 ch\u1ea5p nh\u1eadn<\/span><\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng ty v\u00e0 \u201cc\u00e1i t\u00f4i\u201d<\/strong><\/span><\/h3>\n

Logo c\u1ea7n th\u1ec3 hi\u1ec7n b\u1ea3n ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nghi\u00eam t\u00fac? Hay lu\u00f4n nh\u1ed9n nh\u1ecbp? B\u1ea1n \u0111ang l\u00e0m vi\u1ec7c cho m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ea3o th\u1ee7? Th\u00ec m\u1ed9t logo ho\u1ea1t h\u00ecnh s\u1ebd kh\u00f4ng ph\u1ea3i m\u1ed9t l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t. Mu\u1ed1n t\u1ea1o h\u00ecnh t\u01b0\u1ee3ng cho m\u1ed9t h\u00e3ng th\u1ec3 thao hay c\u1eeda h\u00e0ng kem? Th\u00ec m\u1ed9t logo ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t th\u1ef1c th\u1ec3 t\u00e0i ch\u00ednh s\u1ebd r\u1ea5t chu\u1ea9n. Hi\u1ec3u \u0111\u01b0\u1ee3c background c\u1ee7a m\u1ed7i ng\u00e0nh ngh\u1ec1 l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fac c\u1ea7n \u0111\u1ebfn kinh nghi\u1ec7m c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf.<\/span><\/p>\n

Logo c\u1ea7n c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh<\/strong><\/span><\/h3>\n

Logo c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u00f3 vinh h\u1ea1nh l\u1ecdt v\u00e0o t\u1ea7m m\u1eaft c\u1ee7a kh\u00e1n gi\u1ea3 l\u00e2u. Th\u1ef1c t\u1ebf l\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. N\u1ebfu logo c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1ea3i m\u00e3, h\u00e3y c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau n\u00f3, th\u00ec b\u1ea1n c\u00f3 r\u1ea5t \u00edt c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 c\u00f4ng ty, d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

M\u1ed9t d\u00f2ng tag c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng n\u00ean xu\u1ea5t hi\u1ec7n c\u00f9ng logo<\/strong><\/span><\/h3>\n

Tagline l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb mi\u00eau t\u1ea3 c\u00f4ng ty hay s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty. N\u00f3i chung, tagline \u0111\u01b0\u1ee3c \u0111\u1eb7t d\u01b0\u1edbi logo (hay v\u1edbi logo h\u00ecnh tr\u00f2n, xung quanh logo). \u0110\u00f3 l\u00e0 \u00fd t\u01b0\u1edfng kh\u00f4ng t\u1ed3i nh\u01b0ng t\u00f4i kh\u00f4ng khuy\u1ebfn kh\u00edch b\u1ea1n th\u00eam n\u00f3 v\u00e0o trong giai \u0111o\u1ea1n \u0111\u1ea7u khi b\u1ea1n thi\u1ebft k\u1ebf. Ch\u1eef trong tagline \u0111\u00f2i h\u1ecfi font nh\u1ecf h\u01a1n v\u00e0 s\u1ebd kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c v\u1edbi k\u00edch th\u01b0\u1edbc nh\u1ecf. Tagline c\u0169ng t\u1ea1o ra s\u1ef1 r\u1ed1i m\u1eaft khi k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00e1c. H\u00e3y coi tagline l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n ri\u00eang, b\u1ea1n ch\u1ec9 th\u00eam v\u00e0o n\u1ebfu th\u00edch h\u1ee3p ho\u1eb7c n\u1ebfu s\u1eed d\u1ee5ng s\u1ebd kh\u00f4ng ph\u00e1 v\u1ee1 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong thi\u1ebft k\u1ebf.<\/span><\/p>\n

H\u00e3y c\u1ed1 g\u1eafng kh\u00e1c bi\u1ec7t<\/strong><\/span><\/h3>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi kh\u00e1ch h\u00e0ng n\u00f3i thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u00f4ng gi\u1ed1ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd. B\u1ea1n \u0111\u00e3 qu\u00ean \u0111i\u1ec1u g\u00ec \u01b0? Kh\u00f4ng! \u00dd t\u01b0\u1edfng logo c\u1ee7a b\u1ea1n l\u00e0 logo c\u1ee7a ri\u00eang b\u1ea1n. Trong khi vi\u1ec7c tham kh\u1ea3o logo c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 gi\u00fap \u00edch b\u1ea1n (th\u1eadm ch\u00ed logo c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong c\u00f9ng ng\u00e0nh), b\u1ea1n \u0111\u1eebng bao gi\u1edd d\u00f9ng n\u00f3 nh\u01b0 \u0111\u00edch \u0111\u1ebfn trong khi thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7. H\u00e3y n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1ed9n x\u1ed9n v\u00ec b\u1ea1n c\u00f3 m\u1ed9t logo t\u1ed1t h\u01a1n c\u1ee7a h\u1ecd, hay \u00edt nh\u1ea5t l\u00e0 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

M\u00e0u s\u1eafc l\u00e0 y\u1ebfu t\u1ed1 th\u1ee9 y\u1ebfu<\/strong><\/span><\/h3>\n

Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo n\u1eb1m \u1edf b\u1ea3n th\u00e2n thi\u1ebft k\u1ebf. Ch\u1eafc ch\u1eafn l\u00e0 logo c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1eb9p khi s\u1eed d\u1ee5ng m\u00e0u nh\u01b0ng trong b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t qui tr\u00ecnh thi\u1ebft k\u1ebf, m\u00e0u s\u1eafc bao gi\u1edd c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 th\u1ee9 y\u1ebfu. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00e0u s\u1eafc hay edit l\u1ea1i sau \u0111\u00f3. V\u00e0 b\u00e2y gi\u1edd, h\u00e3y\u2026<\/span><\/p>\n

L\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc c\u1ea9n th\u1eadn<\/strong><\/span><\/h3>\n

Vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng 2 hay 4 m\u00e0u tr\u00ean logo s\u1ebd \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi chi ph\u00ed in \u1ea5n logo trong t\u01b0\u01a1ng lai. Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a thi\u1ebft k\u1ebf, b\u1ea1n ch\u01b0a c\u1ea7n quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00e0u s\u1eafc nh\u01b0ng n\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f4ng th\u1ec3 coi nh\u1eb9 trong c\u00f4ng \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a thi\u1ebft k\u1ebf. L\u1ef1a ch\u1ecdn ph\u1ed1i m\u00e0u th\u1ebf n\u00e0o s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng l\u00ean to\u00e0n b\u1ed9 ch\u1ea5t li\u1ec7u v\u00e0 h\u1ecda ti\u1ebft tr\u00ean logo.<\/span><\/p>\n

M\u00e0u s\u1eafc tr\u00ean web kh\u00f4ng th\u1ec3 chu\u1ea9n nh\u01b0 v\u1eady<\/strong><\/span><\/h3>\n

Nh\u1eefng b\u1ea3ng m\u00e0u tr\u00ean gi\u1ea5y hay tr\u00ean m\u1ea1ng \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3. M\u1ed9t s\u1ed1 m\u00e0u tr\u00ean web th\u01b0\u1eddng kh\u00f4ng theo chu\u1ea9n CMYK, c\u00f3 ngh\u0129a l\u00e0 m\u00e0u \u0111\u00f3 kh\u00f4ng th\u1ec3 in s\u1eed d\u1ee5ng CMYK hay Pantone. Ch\u01b0a h\u1ebft r\u1eafc r\u1ed1i, n\u1ebfu c\u00f3 m\u00e0u c\u00f3 th\u1ec3 c\u00f3 th\u1ec3 in b\u1eb1ng CMYK \u0111i ch\u0103ng n\u1eefa, th\u00ec nh\u00e0 thi\u1ebft k\u1ebf v\u1eabn kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng m\u00e0u gi\u1ed1ng y nh\u01b0 v\u1eady.<\/span><\/p>\n

\u0110\u1eebng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u \u1ea9n d\u1ee5<\/strong><\/span><\/h3>\n

Logo c\u1ee7a b\u1ea1n mang m\u1ed9t \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. \u0110i\u1ec1u \u0111\u00f3 r\u1ea5t tuy\u1ec7t! (nh\u01b0 m\u00e0u s\u1eafc n\u00e0y bi\u1ec3u th\u1ecb s\u1ef1 ph\u00e1t tri\u1ec3n, h\u00ecnh n\u00e0y th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m\u2026). Nhi\u1ec1u l\u00fac kh\u00e1ch h\u00e0ng l\u1ea1i mu\u1ed1n logo \u0111\u00f3 bao h\u00e0m \u1ea9n \u00fd c\u1ee7a m\u00ecnh. M\u1ed9t logo qu\u00e1 nhi\u1ec1u chi ti\u1ebft tr\u00f4ng r\u1ea5t kh\u00f3 nh\u00ecn. M\u1ed9t logo d\u1ec5 nh\u1edb nh\u1ea5t l\u00e0 m\u1ed9t logo \u0111\u01a1n gi\u1ea3n nh\u1ea5t. M\u1ed9t logo \u0111\u1ea7y h\u1ecda ti\u1ebft th\u01b0\u1eddng l\u00e0 nh\u1eefng logo c\u00f3 nhi\u1ec1u h\u00ecnh minh h\u1ecda, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng h\u00ecnh h\u1ecdc. H\u00e0ng t\u00e1 swoosh, \u0111i\u1ec3m, hay m\u00e0u s\u1eafc ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u tr\u00f4ng th\u1ea5y n\u00f3 cho d\u00f9 c\u00f3 th\u1ec3 \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ea5t hay ho mu\u1ed1n b\u1ea1n bi\u1ebft.<\/span><\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng logo c\u1ee7a b\u1ea1n m\u1edbi ch\u1ec9 l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u<\/strong><\/span><\/h3>\n

\u0110\u00fang v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng, nh\u01b0ng \u0111\u1eebng cho l\u00e0 n\u00f3 l\u00e0 t\u1ea5t c\u1ea3. \u0110\u1eebng hi v\u1ecdng r\u1eb1ng ch\u1ec9 v\u1edbi logo \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m n\u00ean nh\u00e3n hi\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng logo, k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda (nh\u01b0 tr\u00ean s\u1ea3n ph\u1ea9m marketing, qu\u1ea3ng c\u00e1o\u2026), \u0111\u1ea1o \u0111\u1ee9c kinh doanh, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean c\u0169ng ph\u1ea3i n\u00f3i r\u1eb1ng logo m\u1edbi c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eefng vi\u00ean g\u1ea1ch x\u00e2y d\u1ef1ng n\u00ean th\u00e0nh c\u00f4ng, n\u00ean c\u00f3 m\u1ed9t logo \u0111\u1eb9p l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

L\u1eb7p l\u1ea1i, l\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p l\u1ea1i<\/strong><\/span><\/h3>\n

B\u1ea1n mu\u1ed1n bi\u1ebft b\u00ed m\u1eadt \u0111\u1eb1ng sau logo Nike kh\u00f4ng? C\u00f3 ph\u1ea3i v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t logo \u201cv\u0129 \u0111\u1ea1i\u201dkh\u00f4ng? Kh\u00f4ng h\u1ec1! Ngo\u00e0i thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Nike ch\u1ea3 t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac g\u00ec cho ng\u01b0\u1eddi nh\u00ecn. Nh\u01b0ng n\u00f3 th\u00e0nh c\u00f4ng b\u1edfi n\u00f3 xu\u1ea5t hi\u1ec7n h\u00e0ng t\u1ec9 t\u1ec9 l\u1ea7n h\u01a1n nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng th\u1ec3 thao kh\u00e1c. Tr\u00ean TV, tr\u00ean \u00e1o c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean k\u1ef3 c\u1ef1u, d\u1ee5ng c\u1ee5 th\u1ec3 thao c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ed9i chuy\u00ean nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi. \u0110\u01a1n gi\u1ea3n, b\u1edfi Nike logo \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a ch\u00fang ta b\u1eb1ng nh\u1eefng c\u00e1ch kh\u00e1c nhau. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 nguy\u00ean l\u00fd d\u00e0nh cho logo c\u1ee7a b\u1ea1n. Cho d\u00f9 b\u1ea1n kh\u00f4ng c\u00f3 ng\u00e2n qu\u1ef9 kh\u1ed5ng l\u1ed3 d\u00e0nh cho qu\u1ea3ng c\u00e1o nh\u01b0 Nike, Apple hay FedEx, nh\u01b0ng h\u00e3y l\u00e0m nh\u1eefng g\u00ec c\u00f3 th\u1ec3. Qu\u1ea3ng b\u00e1 logo m\u1edbi c\u1ee7a b\u1ea1n kh\u1eafp m\u1ecdi n\u01a1i. M\u1ecdi gi\u1ea5y t\u1edd trong v\u0103n ph\u00f2ng, \u00f4 t\u00f4 c\u1ee7a b\u1ea1n. Letterheads, Brochure. T\u1ec7p thuy\u1ebft tr\u00ecnh. D\u00f9ng logo cho \u0111\u1ebfn khi b\u1ea1n ph\u00e1t ch\u00e1n v\u1ec1 n\u00f3. V\u00e0 ti\u1ebfp t\u1ee5c, ti\u1ebfp t\u1ee5c qu\u1ea3ng b\u00e1 n\u00f3. Trong th\u1ef1c t\u1ebf \u0111\u00e3 th\u00e0nh m\u1ed9t quy lu\u1eadt, t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea1n ph\u00e1t ch\u00e1n v\u1edbi logo c\u1ee7a b\u1ea1n (v\u00e0 b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh thay \u0111\u1ed5i n\u00f3) th\u00ec l\u1ea1i l\u00e0 l\u00fac n\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd.<\/span><\/p>\n

\u0110\u1eebng bao gi\u1edd thay \u0111\u1ed5i<\/strong><\/span><\/h3>\n

M\u1ed9t khi \u0111\u00e3 t\u1ea1o d\u1ef1ng m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, \u0111\u1eebng bao gi\u1edd thay \u0111\u1ed5i. Nh\u1eadn di\u1ec7n nh\u00e3n hi\u1ec7u c\u1ea7n c\u00f3 th\u1eddi gian (m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u n\u00f3i r\u1eb1ng kh\u00e1n gi\u1ea3 ph\u1ea3i nh\u00ecn logo h\u01a1n 3 l\u1ea7n th\u00ec m\u1edbi c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c). C\u00f3 v\u00f4 s\u1ed1 logo tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00ec v\u1eady ch\u1ec9 c\u00f3 c\u00e1ch l\u1eb7p l\u1ea1i v\u1edbi t\u1ea7n su\u1ea5t l\u01a1n th\u00ec m\u1edbi t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1. N\u1ebfu b\u1ea1n \u0111\u1ecbnh thay \u0111\u1ed5i hay n\u00e2ng c\u1ea5p logo, h\u00e3y ngh\u0129 th\u1eadt k\u1ef9 v\u00e0 nghi\u00eam t\u00fac v\u1ec1 vi\u1ec7c \u0111\u00f3. N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i, th\u00ec ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Thay \u0111\u1ed5i logo trong m\u1ed9t th\u1eddi gian ng\u1eafn s\u1ebd cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c b\u1ea1n kh\u00f4ng \u0111\u00e1ng tin c\u1eady. M\u1ed9t \u0111i\u1ec1u t\u1ed1i k\u1ef5 trong kinh doanh.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0https:\/\/logoart.vn\/<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n