{"id":293,"date":"2008-10-13T00:42:55","date_gmt":"2008-10-12T17:42:55","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=293"},"modified":"2019-03-15T10:27:24","modified_gmt":"2019-03-15T03:27:24","slug":"xu-huong-thiet-ke-logo-nam-2008","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/xu-huong-thiet-ke-logo-nam-2008\/","title":{"rendered":"Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u0103m 2008"},"content":{"rendered":"\n\n
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\n 5\/5 - (95 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

Ch\u00fang ta nh\u00ecn th\u1ea5y nh\u1eefng Thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> ng\u00e0y ng\u00e0y tr\u00ean nh\u1eefng \u0111\u1ea1i l\u1ed9, tr\u00ean h\u00e0ng ti\u00eau d\u00f9ng, tr\u00ean website v\u00e0 trong nh\u1eefng c\u01a1 quan, nh\u1eefng t\u1ed5 ch\u1ee9c\u2026 Ch\u1eafc h\u1eb3n b\u1ea1n c\u00f3 ph\u1ea7n th\u1eafc m\u1eafc hay kh\u00f4ng hi\u1ec3u t\u1ea1i sao v\u1eabn c\u00f3 ng\u01b0\u1eddi mu\u1ed1n c\u00f3 nh\u1eefng logo nh\u01b0 th\u1ebf? B\u1ea1n n\u00ean t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng ki\u1ec3u thi\u1ebft k\u1ebf bi\u1ec3u t\u01b0\u1ee3ng d\u01b0\u1edbi \u0111\u00e2y v\u00e0 h\u1ecdc h\u1ecfi nh\u1eefng kinh nghi\u1ec7m c\u1ee7a c\u00e1c Design \u0111\u00e3 v\u1eadn d\u1ee5ng nguy\u00ean l\u00fd v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 t\u1ea1o ra n\u00f3.<\/span><\/p>\n

1. Organic 3D.<\/span><\/strong><\/span><\/p>\n

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\u0110\u00e2y l\u00e0 ki\u1ec3u logo m\u1edbi v\u00e0o n\u0103m 2008, v\u1edbi hi\u1ec7u \u1ee9ng 3 chi\u1ec1u. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ea5y t\u1eeb m\u1ecdi ph\u00eda v\u00e0 g\u00e2y h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi xem, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ai ham th\u00edch s\u1ef1 m\u1edbi l\u1ea1. \u0110\u00e1nh b\u00f3ng nh\u1eefng th\u1ea5u k\u00ednh c\u1ee7a n\u00f3 \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng 3D ho\u00e0n h\u1ea3o h\u01a1n.<\/span><\/p>\n

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Ta l\u1ea5y m\u1ed9t v\u00ec d\u1ee5. L\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n nh\u00ecn logo Silverlight, m\u1eaft c\u1ee7a b\u1ea1n s\u1ebd c\u1ed1 g\u1eafng n\u1eafm b\u1eaft m\u1ecdi \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng v\u00e0 ph\u1ea3n \u1ee9ng l\u1ea1i. Ph\u1ea3n \u1ee9ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n s\u1ebd th\u1ed1t l\u00ean \u201cwow\u201c? B\u1ea1n q\u00faa \u0111\u1ed7i ng\u1ea1c nhi\u00ean ch\u0103ng? Ph\u1ea3i ch\u0103ng l\u00e0 m\u1eabu thi\u1ebft k\u1ebf \u0111\u00e3 kh\u01a1i d\u1eady c\u1ea3m x\u00fac v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o ph\u00eda sau m\u1eabu logo? Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi xem ch\u00ednh l\u00e0 c\u00e1i m\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf logo h\u01b0\u1edbng v\u00e0o. <\/span><\/p>\n

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Ban \u0111\u1ea7u, nh\u00e0 thi\u1ebft k\u1ebf logo l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t h\u00ecnh d\u1ea1ng c\u01a1 b\u1ea3n v\u1edbi hi\u1ec7u \u1ee9ng trong su\u1ed1t. Nh\u1eefng qu\u00e1 tr\u00ecnh v\u1ec1 sau c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n, nh\u01b0ng b\u1ea1n ph\u1ea3i nh\u1edb r\u1eb1ng s\u1ea3n ph\u1ea9m sau c\u00f9ng c\u00e0ng gi\u1ed1ng c\u1ea5u tr\u00fac h\u1eefu c\u01a1 c\u00e0ng t\u1ed1t. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u00e0m m\u00e9o (distortion) cho nh\u1eefng v\u00f2ng xoay h\u00f2an h\u1ea3o. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u00e0y \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n b\u1edfi v\u00ec n\u00f3 n\u1ed5i b\u1eadt.<\/span><\/p>\n

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B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, nh\u1eefng bong b\u00f3ng 3 chi\u1ec1u v\u00e0 hi\u1ec7u \u1ee9ng trong su\u1ed1t \u0111\u00e3 d\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u \u0111\u1ebfn m\u1ee9c nh\u00e0m ch\u00e1n. M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m duy nh\u1ea5t l\u00e0: nh\u1eefng logo b\u1eaft m\u1eaft xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n \u1ea3nh ng\u00e0y c\u00e0ng c\u00f4ng phu, tinh t\u1ebf n\u00ean vi\u1ec7c in \u1ea5n c\u0169ng kh\u00f4ng d\u1ec5 d\u00e0ng ch\u00fat n\u00e0o. Th\u1eadt ra, kh\u1ea3 n\u0103ng in logo ch\u00ednh x\u00e1c nh\u01b0 tr\u00ean m\u00e0n \u1ea3nh lu\u00f4n l\u00e0 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf logo. Li\u1ec7u nh\u1eefng k\u0129 thu\u1eadt ti\u00ean ti\u1ebfn, cho ph\u00e9p ch\u00fang ta t\u00e1i t\u1ea1o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c m\u1eabu thi\u1ebft k\u1ebf tr\u00ean nh\u1eefng b\u1ec1 m\u1eb7t kh\u00e1c nhau c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i trong quy lu\u1eadt c\u1ed5 \u0111i\u1ec3n v\u1ec1 thi\u1ebft k\u1ebf logo?<\/span><\/p>\n

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Nh\u1eefng t\u1ed5 ch\u1ee9c k\u1ef9 thu\u1eadt, n\u01a1i s\u1ea3n xu\u1ea5t v\u00e0 bu\u00f4n b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, s\u1eed d\u1ee5ng ki\u1ec3u logo n\u00e0y. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng Organic 3D, nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c ki\u1ec3u h\u00ecnh \u1ea3nh \u0111\u01a1n l\u1ea1nh ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng c\u00f4ng ty k\u1ef9 thu\u1eadt kh\u00e1c. L\u1ecdai logo n\u00e0y kh\u00f4ng nh\u1eefng b\u1eaft m\u1eaft m\u00e0 c\u0169ng th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i l\u00e0 hi\u1ec7u \u1ee9ng \u00e1nh s\u00e1ng tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

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2. Waves \u2013 The New Swooshes<\/span><\/strong>.<\/span><\/strong><\/span><\/p>\n

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Sau nhi\u1ec1u n\u0103m chi\u1ebfm v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n, swooshes v\u1eeba b\u1ecb thay th\u1ebf b\u1edbi waves. B\u1ea1n c\u00f3 th\u1ea5y nh\u1eefng \u0111\u01b0\u1eddng g\u1ee3n s\u00f3ng tr\u00ean logo ph\u00eda tr\u00ean? Nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u0103ng th\u00eam t\u00ednh sinh \u0111\u1ed9ng v\u00e0 d\u1eadp d\u1eddn cho m\u1eabu thi\u1ebft k\u1ebf. \u0110\u1ec3 l\u00e0m n\u1ed5i b\u1eadt t\u00ednh \u0111\u1ed9ng, nh\u00e0 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt l\u00e0m m\u1edd t\u1eeb m\u00e0u n\u00e0y sang m\u00e0u kh\u00e1c cho lo\u1ea1i logo n\u00e0y. Vi\u1ec7c s\u1eed d\u1ee5ng g\u1ee3n s\u00f3ng \u0111\u01a1n hay k\u1ebft h\u1ee3p nhi\u1ec1u g\u1ee3n trong m\u1eabu thi\u1ebft k\u1ebf l\u00e0 kh\u00f4ng quan tr\u1ecdng, v\u00ec h\u00ecnh d\u00e1ng cong \u0111\u00e3 t\u1ea1o s\u1ef1 sinh \u0111\u1ed9ng cho logo \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng v\u00e0 t\u00ednh truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin. \u201cWaves\u201c l\u00e0 m\u1ed9t k\u0129 thu\u1eadt t\u1ed1t cho vi\u1ec7c g\u1ee3i l\u00ean c\u00e1m gi\u00e1c v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng, chuy\u1ec3n \u0111\u1ed5i qua l\u1ea1i, s\u1ef1 nhanh ch\u00f3ng v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng d\u1ec5 s\u1eed d\u1ee5ng, nh\u01b0ng m\u1ed9t khi b\u1ea1n th\u00e0nh th\u1ea1o n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u \u1ee9ng. \u201cWaves\u201c \u0111ang th\u1ecbnh h\u00e0nh ng\u00e0y nay. Ch\u00fang \u0111\u00e3 thay th\u1ebf \u201cswooshes, swirls\u201c v\u00e0 nh\u1eefng ki\u1ec3u \u0111\u01b0\u1eddng cong kh\u00e1c. Li\u1ec7u r\u1eb1ng \u201cwaves\u201c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ecdai \u201cswooshes\u201c m\u1edbi? Li\u1ec7u ch\u00fang c\u00f3 th\u1ec3 th\u1ed1ng tr\u1ecb m\u00e0n \u1ea3nh trong v\u00e0i n\u0103m? Tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta \u0111\u00e3 ngh\u0129 r\u1eb1ng \u201cswooshes\u201c l\u00e0 xu h\u01b0\u1edbng, nh\u01b0ng ch\u00fang \u0111\u00e3 ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c tr\u1edf n\u00ean nh\u00e0m ch\u00e1n. Ng\u00e0y nay, \u201cwaves\u201c \u0111ang n\u1ed5i b\u1eadt. Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u m\u1edbi?<\/span><\/p>\n

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3. Web 2.0 Logos.<\/span><\/strong><\/span><\/p>\n

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Nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng nghe c\u1ee5m t\u1eeb \u201cweb 2.0\u201d t\u1eeb kh\u00e1ch \u0111\u1eb7t h\u00e0ng logo. Th\u1ef1c ch\u1ea5t, c\u1ee5m \u201cWeb 2.0\u201d n\u00f3i \u0111\u1ebfn nh\u1eefng k\u1ef9 thu\u1eadt nh\u01b0: Ajax, Ruby, v.v\u2026 V\u1ea5n \u0111\u1ec1 l\u00e0, li\u1ec7u ta c\u00f3 th\u1ec3 xem ki\u1ec3u thi\u1ebft k\u1ebf Web 2.0 nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c \u0111\u1ed3 h\u1ecda?<\/span><\/p>\n

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Ng\u00e0y nay, logo Web 2.0 \u0111\u1ed3ng ngh\u0129a v\u1edbi nh\u1eefng logo hi\u1ec7n \u0111\u1ea1i v\u00e0 h\u1ee3p th\u1eddi. \u0110\u00f3 l\u00e0 l\u00ed do v\u00ec sao m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u00e0 \u0111i\u1ec1u h\u00e0nh Net chuy\u1ec3n logo hi\u1ec7n h\u00e0nh sang logo d\u1ea1ng web 2.0. V\u1eady nh\u1eefng logo web 2.0 c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng g\u00ec? Ch\u00fang c\u00f3 m\u00e0u s\u00e1ng, nhi\u1ec1u l\u1edbp m\u00e0u, bi\u1ec3u t\u01b0\u1ee3ng, hi\u1ec7u \u1ee9ng 3D, b\u1ec1 m\u1eb7t s\u00e1ng b\u00f3ng, c\u00f3 b\u00f3ng v\u00e0 h\u1ecb\u00ean t\u01b0\u1ee3ng ph\u1ea3n chi\u1ebfu. Ki\u1ec3u ch\u1eef \u0111\u01a1n gi\u1ea3n, th\u01b0\u1eddng l\u00e0 d\u1ea1ng tr\u00f2n. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng t\u1ea7ng m\u00e0u s\u1eafc, hi\u1ec7u \u1ee9ng chi\u1ebfu s\u00e1ng, v\u00e0 3D c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o nh\u1eefng k\u00fd t\u1ef1.<\/span><\/p>\n

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Nh\u1eefng hi\u1ec7u \u1ee9ng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t c\u1ea9n tr\u1ecdng b\u1edfi v\u00ec \u0111\u00e3 c\u00f3 v\u00f4 s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf logo qu\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 l\u00e0m \u0111\u1eb9p cho logo m\u00e0 kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung c\u1ee7a logo \u2013 c\u00e1i m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

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M\u1ed9t v\u00e0i ki\u1ec3u logo n\u00e0y kh\u00e1 \u0111\u1eb9p. Ch\u00fang d\u1ec5 b\u1eaft m\u1eaft v\u00e0 cho ta c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 tinh t\u1ebf xen l\u1eabn v\u1edbi t\u00ednh k\u1ef9 thu\u1eadt. Nh\u01b0ng li\u1ec7u xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo d\u1ea1ng web 2.0 c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi k\u1ef9 thu\u1eadt web 2.0 \u0111ang th\u1ecbnh h\u00e0nh? Li\u1ec7u xu h\u01b0\u1edbng n\u00e0y c\u00f3 m\u1edd nh\u1ea1t khi k\u1ef9 thu\u1eadt web 2.0 b\u1ecb thay th\u1ebf b\u1edfi nh\u1eefng k\u1ef9 thu\u1eadt kh\u00e1c? N\u00f3i m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, ta c\u00f3 th\u1ec3 g\u1ecdi l\u1ecdai logo n\u00e0y l\u00e0 \u201capple type logo\u201d.<\/span><\/p>\n

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T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi logo Apple xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m 1998. Apple \u0111\u00e3 t\u1eeb b\u1ecf \u201crainbow logo\u201c v\u00e0 thay th\u1ebf b\u1eb1ng \u201dglass Apple logo\u201d. Logo n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, v\u00e0 n\u00f3 th\u1eadt s\u1ef1 \u0111\u00e3 l\u00e0m s\u1eedng s\u1ed1t c\u00f4ng ch\u00fang khi n\u00f3 v\u1eeba m\u1edbi xu\u1ea5t hi\u1ec7n. H\u00ecnh \u1ea3nh 3D m\u1edbi m\u1ebb, mang t\u00ednh \u0111\u1ed9t ph\u00e1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn; nh\u01b0ng ch\u00ednh t\u00ednh ch\u1ea5t s\u00e1ng v\u00e0 \u1ea5m \u00e1p c\u1ee7a n\u00f3 \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1eabu thi\u1ebft k\u1ebf v\u00e0 c\u00e1ch c\u1ea3m nh\u1eadn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

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Ngay nay, nh\u1eefng logo web 2.0 \u0111\u00e3 tr\u00e0n ng\u1eadp \u0111\u1ebfn n\u1ed7i ch\u00fang tr\u1edf n\u00ean qu\u00e1 b\u00ecnh th\u01b0\u1eddng, ch\u00fang ta h\u00e3y ch\u1edd xem li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i hay ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1ed7i th\u1eddi.<\/span><\/p>\n

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4. Transparency in logo design.<\/span><\/strong><\/span><\/p>\n

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T\u00ednh trong su\u1ed1t (transparency) lu\u00f4n lu\u00f4n l\u00e0 mode. Nh\u1edd v\u00e0o s\u1ef1 tinh t\u1ebf, thanh tho\u00e1t n\u00f3 th\u1ec3 hi\u1ec7n m\u00e0 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng s\u1eed d\u1ee5ng t\u00ednh trong su\u1ed1t. N\u00f3 cho ph\u00e9p ta k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t. V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a t\u00ednh trong su\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n, tr\u01b0\u1edfng th\u00e0nh, s\u1ef1 k\u1ebfp h\u1ee3p v\u00e0 k\u1ebft n\u1ed1i.<\/span><\/p>\n

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M\u1ed9t v\u00e0i nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng cho r\u1eb1ng ch\u1ec9 c\u00f3 nh\u1eefng k\u1ebb thi\u1ebfu kinh nghi\u1ec7m m\u1edbi s\u1eed d\u1ee5ng t\u00ednh trong su\u1ed1t v\u00e0 nh\u1eefn t\u1ea7ng m\u00e0u s\u1eafc. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n sai. T\u00ednh trong su\u1ed1t cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng c\u00f3 m\u1ed9t kh\u00f4ng hai, d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. T\u00ednh trong su\u1ed1t khi\u1ebfn cho m\u1eabu thi\u1ebft k\u1ebf s\u00e1ng h\u01a1n, v\u00e0 l\u00e0m m\u1edd \u0111i s\u1ef1 chuy\u1ec3n ti\u1ebfp gi\u1eefa c\u00e1c chi ti\u1ebft \u0111\u1ec3 t\u1ea1o \u1ea3o gi\u00e1c v\u1ec1 nh\u1eefng \u0111\u1ed1m s\u00e1ng. H\u00e3y nh\u00ecn k\u1ef9 logo DarienLibrary. Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a t\u00ednh trong su\u1ed1t?<\/span><\/p>\n

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5. Underground Typography \u2013 Minimal Fonts.<\/span><\/strong><\/span><\/p>\n

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H\u00e3y xem x\u00e9t nh\u1eefng logo ph\u00eda tr\u00ean. B\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y nh\u1eefng logo t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ebf ch\u01b0a? \u0110\u00e2y l\u00e0 nh\u1eefng logo th\u01b0\u1eddng th\u1ea5y tr\u00ean sites c\u1ee7a Typographic Artists trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean, kh\u00f4ng ai ngh\u0129 r\u1eb1ng ch\u00fang s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh v\u00e0o n\u0103m 2007.<\/span><\/p>\n

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Nh\u1eefng logo n\u00e0y d\u1ef1a tr\u00ean ki\u1ec3u ch\u1eef nh\u1ecf, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e0ng \u00edt chi ti\u1ebft c\u00e0ng t\u1ed1t. K\u0129 thu\u1eadt n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng h\u00ecnh d\u1ea1ng c\u01a1 b\u1ea3n, t\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c v\u00e0 t\u00ecnh y\u00eau v\u00f4 bi\u00ean \u0111\u1ed1i v\u1edbi ki\u1ec3u thi\u1ebft k\u1ebf theo m\u1ee9c t\u1ed1i thi\u1ec3u. Ki\u1ec3u logo n\u00e0y ho\u00e0n to\u00e0n th\u00edch h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, nh\u01b0ng v\u1eabn g\u00e2y ra tranh c\u00e3i \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea3o th\u1ee7.<\/span><\/p>\n

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C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: L\u1ecdai thi\u1ebft k\u1ebf n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ed9t logo t\u1ed1t? H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 khuynh h\u01b0\u1edbng n\u00f3i \u201ckh\u00f4ng\u201d, nh\u1ea5t l\u00e0 khi nh\u1eefng y\u1ebfu t\u1ed1 try\u1ec1n th\u1ed1ng: t\u00ednh r\u00f5 r\u00e0ng v\u00e0 t\u00ednh d\u1ec5 \u0111\u1ecdc \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc \u0111\u1ebfn. \u0110\u00fang l\u00e0 nh\u1eefng logo d\u1ef1a v\u00e0o ki\u1ec3u Minimal Fonts kh\u00f4ng th\u1ec3 di\u1ec5n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ngay l\u1eadp t\u1ee9c. Tuy nhi\u00ean, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng n\u00f3 v\u1eabn c\u00f3 th\u1ec3 b\u1eaft m\u1eaft ng\u01b0\u1eddi xem, kh\u01a1i d\u1eady t\u00ecnh c\u1ea3m ho\u1eb7c mong mu\u1ed1n \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n

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Nh\u1eefng ng\u01b0\u1eddi xem ki\u1ec3u logo n\u00e0y s\u1ebd l\u1eadp t\u1ee9c mu\u1ed1n bi\u1ebft t\u00ean c\u1ee7a c\u00f4ng ty v\u00e0 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a logo. H\u01a1n n\u01b0a, n\u00f3 t\u1ea1o ta c\u1ea3m gi\u00e1c ng\u1ea1c nhi\u00ean c\u1ee7a vi\u1ec7c ng\u1eafm nh\u00ecn m\u1ed9t c\u00e1i g\u00ec kh\u00e1c l\u1ea1 so v\u1edbi c\u00e1i th\u01b0\u1eddng th\u1ea5y tr\u00ean Web.<\/span><\/p>\n

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Th\u1eadm ch\u00ed, l\u1ecdai logo n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 nh\u1eefng l\u1ecdai logo c\u1ed5 \u0111i\u1ec3n. L\u1eddi nh\u1eadn \u0111\u1ecbnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c l\u00e0m xu\u1ea5t hi\u1ec7n nh\u1eefng quy lu\u1eadt m\u1edbi: m\u1eabu thi\u1ebft k\u1ebf c\u00e0ng kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng m\u1eabu th\u00f4ng d\u1ee5ng, th\u00ec n\u00f3 c\u00e0ng hi\u1ec7u qu\u1ea3. Nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf logo d\u1ef1a tr\u00ean ki\u1ec3u ch\u1eef nh\u1ecf t\u1ed1i thi\u1ec3u \u0111\u00f2i h\u1ecfi kinh nghi\u1ec7m l\u00e2u d\u00e0i trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y b\u1ea3n in. Ch\u00fang c\u0169ng kh\u00f4ng h\u1eb3n th\u00edch h\u1ee3p v\u1edbi m\u1ecdi l\u1ecdai kh\u00e1ch h\u00e0ng. Ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y ki\u1ec3u logo n\u00e0y \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean b\u00eca album v\u1ec1 nh\u1ea1c \u0111i\u1ec7n t\u1eed (eletronic music), tr\u00ean nh\u1eefng website ph\u1ee5c v\u1ee5 cho indie audience, ho\u1eb7c tr\u00ean nh\u1eefng website c\u1ee7a nh\u1eefng studio thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda th\u1ecbnh h\u00e0nh.<\/span><\/p>\n

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Theo \u00fd ki\u1ebfn c\u1ee7a ch\u00fang t\u00f4i, ch\u1eb3ng bao l\u00e2u n\u00f3 s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng c\u1ee7a n\u0103m 2008. Ch\u00fang ta c\u00f3 th\u1ec3 hy v\u1ecdng \u0111\u01b0\u1ee3c chi\u00eam ng\u01b0\u1ee1ng nh\u1eefng logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

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6. New rainbow \/ Color Scale.<\/span><\/strong><\/span><\/p>\n

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Ch\u00fang ta t\u1eebng th\u1ea5y h\u00e0ng tr\u0103m chi\u1ebfc c\u1ea7u v\u1ed3ng trong cu\u1ed9c s\u1ed1ng. M\u1eb7c d\u00f9 v\u1eady, m\u1ed7i l\u1ea7n ta th\u1ea5y, ch\u00fang ta kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft kh\u1ecfi b\u1ea7u tr\u1eddi. Ch\u00fang ta c\u0169ng d\u01b0\u1eddng nh\u01b0 mu\u1ed1n \u201c\u0111u\u1ed5i theo c\u1ea7u v\u1ed3ng\u201d nh\u01b0 l\u1eddi b\u00e0i h\u00e1t n\u00e0o \u0111\u00f3\u2026 Nh\u1eefng h\u00ecnh b\u00e1n nguy\u1ec7t m\u00e0u c\u1ea7u v\u1ed3ng t\u1eebng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong th\u1eadp ni\u00ean v\u1eeba qua nh\u01b0ng cu\u1ed1i c\u00f9ng \u0111\u00e3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/span><\/p>\n

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Tuy nhi\u00ean, c\u1ea3m h\u1ee9ng v\u1edbi nh\u1eefng gam m\u00e0u v\u1eabn ti\u1ebfp t\u1ee5c. G\u1ea7n \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y m\u00e0u c\u1ea7u v\u1ed3ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nhi\u1ec1u ki\u1ec3u kh\u00e1c nhau. \u0110a s\u1ed1 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng t\u00ednh trong su\u1ed1t \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt hi\u1ec7u \u1ee9ng tr\u1ef1c quan v\u00e0 t\u1ea1o h\u1ed7n h\u1ee3p m\u00e0u, gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng thay \u0111\u1ed5i m\u00e0u s\u1eafc. Nh\u1eefng k\u1ef9 thu\u1eadt nh\u01b0: vivid colors, thay \u0111\u1ed5i t\u1eeb m\u00e0u b\u00f3ng \u0111\u1eadm \u0111\u1ecf sang xanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng m\u1ed9t chu\u1ed7i m\u00e0u s\u1eafc. Nh\u1ea5t l\u00e0 ta th\u01b0\u1eddng s\u1eed d\u1ee5ng n\u1ec1n t\u1ed1i \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed7i m\u00e0u c\u1ee7a logo, t\u1ea1o s\u1ee9c l\u00f4i cu\u1ed1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem. Nh\u1eefng logo n\u00e0y bi\u1ec3u \u0111\u1ea1t kh\u00e1i ni\u1ec7m v\u1ec1 s\u1ef1 tinh t\u1ebf, k\u1ef9 thu\u1eadt v\u00e0 m\u1edbi m\u1ebb. <\/span><\/p>\n

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V\u1edbi kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p m\u00e0u kh\u00f4ng x\u00e1c \u0111\u1ecbnh, hi\u1ec7u \u1ee9ng tr\u1ef1c quan thay \u0111\u1ed5i \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec3m \u0111\u1eb7c tr\u01b0ng l\u00e0 m\u1eb7c d\u00f9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea7u v\u1ed3ng c\u1ed5 \u0111i\u1ec3n \u0111\u00e3 l\u1ed7i th\u1eddi, th\u00f4ng \u0111i\u1ec7p c\u1ee7a n\u00f3 v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb: kh\u00f4ng gi\u1edbi h\u1ea1n, kh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed5 \u0111i\u1ec3n s\u1ebd t\u1ea1o ra s\u1ef1 m\u1edbi m\u1ebb v\u00e0 t\u1ea1o ra nh\u1eefng khuynh h\u01b0\u1edbng g\u00e2y \u1ea5n t\u01b0\u1ee3ng.<\/span><\/p>\n

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7. Sci-fi Fonts.<\/span><\/strong><\/span><\/p>\n

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Trong m\u1eabu logo, font ch\u1eef g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh. Th\u1ebf c\u00f2n nh\u1eefng logo in th\u00ec sao? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, vi\u1ec7c ch\u1ecdn m\u1ed9t font ch\u1eef l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed9t s\u1ed1 logo r\u1ea5t \u0111\u00e1ng nh\u1edb. V\u1edbi s\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n theo \u0111\u1ea7u ng\u01b0\u1eddi, ta \u0111ang ch\u1ee9ng ki\u1ebfn d\u1ef1 gia t\u0103ng c\u1ee7a m\u1ed9t l\u1ecdai logo m\u1edbi, s\u1eed d\u1ee5ng font ch\u1eef Sci-Fi<\/span><\/p>\n

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\u00a0Cho d\u00f9 ch\u00fang l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng nh\u01b0 Raylarabie v\u00e0 Wim Crouwel hay l\u00e0 nh\u1eefng \u0111\u1ec1 \u00e1n trong l\u1edbp h\u1ecdc c\u1ee7a nh\u1eefng sinh vi\u00ean ch\u0103m ch\u1ec9, ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng t\u0103ng nh\u1eefng font ch\u1eef n\u00e0y trong nh\u1eefng n\u0103m qua. <\/span><\/p>\n

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V\u00e0o \u0111\u1ea7u n\u0103m 2000 v\u00e0 sau \u0111\u00f3, nh\u1eefng gi\u00e1o vi\u00ean d\u1ea1y thi\u1ebft k\u1ebf kh\u00f4ng khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean font ch\u1eef n\u00e0y. L\u00fd d\u00f3 l\u00e0 n\u00f3 l\u00e0 xu h\u01b0\u1edbng \u0111\u00e3 qua. S\u1ef1 th\u1eadt, m\u1ecdi chuy\u1ec7n \u0111\u00e3 x\u1ea3y ra ng\u01b0\u1ee3c l\u1ea1i. <\/span><\/p>\n

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Vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean font ch\u1eef sci-fi v\u1edbi \u0111\u01b0\u1eddng vi\u1ec1n th\u1eb3ng v\u00e0 nh\u1eefng h\u00ecnh d\u1ea1ng \u0111\u01a1n gi\u1ea3n \u0111\u00e3 \u0111\u1eb7t d\u1ea5u \u1ea5n cho n\u00f3 nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf logo: ch\u00fang kh\u00f4ng nh\u1eefng thay \u0111\u1ed5i h\u00ecnh d\u1ea1ng font ch\u1eef m\u00e0 c\u00f2n t\u1ea1o ra font ch\u1eef m\u1edbi trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 FontLab.<\/span><\/p>\n

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L\u1ea5y logo Compaq l\u00e0m v\u00ed d\u1ee5. Compaq ch\u1ecdn lo\u1ea1i font ch\u1eef n\u00e0y cho \u0111\u1ec1 \u00e1n thi\u1ebft k\u1ebf l\u1ea1i logo c\u1ee7a c\u00f4ng ty v\u00e0o n\u0103m 2007. N\u00f3 r\u00f5 r\u00e0ng \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea9u hi\u1ec7u m\u1edbi c\u1ee7a c\u00f4ng ty: \u201cSee why Compaq gets people talking\u201d, Ta h\u00e3y \u0111\u1ec3 \u00fd c\u00e1i c\u00e1ch m\u00e0 c\u00e2u kh\u1ea9u hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi h\u00ecnh d\u1ea1ng ch\u1eef Q. B\u1ea1n c\u00f3 th\u1ea5y c\u00e1i Talk Box kh\u00f4ng? \u0110\u00f3 l\u00e0 v\u00ed d\u1ee5 v\u1ec1 l\u1ecdai logo th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p ch\u1ec9 b\u1eb1ng ch\u1eef vi\u1ebft. Qu\u1ea3 l\u00e0 l\u1eddi \u00edt \u00fd nhi\u1ec1u.<\/span><\/p>\n

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8. Leaves Logos.<\/span><\/strong><\/span><\/p>\n

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Trong m\u1ed9t v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, \u0111a s\u1ed1 nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp logo \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m xuy\u1ebft h\u00ecnh nh\u1eefng chi\u1ebfc l\u00e1. D\u01b0\u1eddng nh\u01b0 l\u00e1 c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i. B\u1ea1n ng\u1ed3i xu\u1ed1ng v\u00e0 t\u1ef1 h\u1ecfi: \u201cPh\u1ea3i ch\u0103ng \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a n\u1ea1n \u00f4 nhi\u1ec5m? Hay b\u1edfi v\u00ec m\u00e0u xanh \u0111ang th\u1ecbnh h\u00e0nh? Hay b\u1edfi v\u00ec con ng\u01b0\u1eddi \u0111\u00e3 qu\u00e1 m\u1ec7t m\u1ecfi v\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y v\u1edbi m\u00e0n h\u00ecnh vi t\u00ednh \u0111\u1ebfn n\u1ed7i khi\u1ebfn h\u1ecd ao \u01b0\u1edbc \u0111\u01b0\u1ee3c h\u00f2a m\u00ecnh v\u1edbi thi\u00ean nhi\u00ean b\u00ean ngo\u00e0i\u201d? L\u00e1 \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ed1i suy ngh\u0129 t\u00e1o b\u1ea1o.<\/span><\/p>\n

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Ta c\u0169ng th\u1ea5y h\u00ecnh \u1ea3nh l\u00e1 tr\u00ean logo c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty cho d\u00f9 c\u00f4ng ty \u0111\u00f3 kh\u00f4ng h\u1ec1 li\u00ean quan g\u00ec \u0111\u1ebfn l\u0129nh v\u1ef1c m\u00f4i tr\u01b0\u1eddng hay t\u1ef1 nhi\u00ean. Nh\u01b0ng \u0111i\u1ec3m c\u1ed1t y\u1ebfu c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chi\u1ebfc l\u00e1 l\u00e0 \u0111\u1ec3 l\u00e0m t\u0103ng s\u1ee9c m\u1ea1nh cho th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t. R\u1ea5t nhi\u1ec1u trang web 2.0 t\u1ea1o h\u00ecnh nh\u1eefng ki\u1ec3u l\u00e1 c\u00f3 m\u00e0u spring-green, m\u00e0u \u01b0a th\u00edch c\u1ee7a web 2.0. \u1ede \u0111\u00e2y, ta kh\u00f4ng n\u00f3i v\u1ec1 h\u00ecnh \u1ea3nh chi\u1ebfc l\u00e1 c\u1ed5 \u0111i\u1ec3n m\u00e0 v\u1ec1 s\u1ef1 c\u00e1ch \u0111i\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u01b0\u1edbi h\u00ecnh d\u1ea1ng ch\u1eef nh\u1eadt v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng vi\u1ec1n cong. \u0110\u00e2y l\u00e0 h\u00ecnh \u1ea3nh t\u01b0\u1ee3ng tr\u01b0ng mang t\u00ednh hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf t\u00e2n ti\u1ebfn. Nh\u1eefng logo n\u00e0y th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, \u0111em l\u1ea1i c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu cho ng\u01b0\u1eddi xem.<\/span><\/p>\n

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M\u1ed9t ti\u1ec7n \u00edch kh\u00e1c l\u00e0 nh\u1eefng logo n\u00e0y r\u1ea5t b\u1eaft m\u1eaft. \u0110i\u1ec1u duy nh\u1ea5t m\u00e0 ta n\u00ean ch\u00fa \u00fd l\u00e0 s\u1ef1 l\u1ea1m d\u1ee5ng h\u00ecnh \u1ea3nh l\u00e1 qu\u00e1 nhi\u1ec1u tr\u00ean c\u00e1c logo. \u0110\u00e3 c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh d\u1ea1y c\u00e1ch \u0111\u1ec1 t\u1ea1o m\u1ed9t logo v\u1edbi h\u00ecnh \u1ea3nh chi\u1ebfc l\u00e1. Li\u1ec7u r\u1eb1ng xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c hay l\u00e0 s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng chi\u1ebfc l\u00e0 s\u1ebd bi x\u00f3a s\u1ed5?<\/span><\/p>\n

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9. The Ugly 80\u2019s.<\/span><\/strong><\/span><\/p>\n

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H\u00e3y quan s\u00e1t nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf logo ph\u00eda tr\u00ean. Ph\u1ea3n \u1ee9ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/strong><\/em><\/p>\n

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N\u00f3 l\u00e0m b\u1ea1n s\u1eedng s\u1ed1t, kh\u00f4ng th\u1ed1t n\u00ean l\u1eddi v\u00e0 c\u00f3 g\u00ec \u0111\u00f3 b\u1ed1i r\u1ed1i? Nh\u1eefng logo n\u00e0y kh\u00f4ng c\u00f3 ki\u1ec3u d\u00e1ng \u0111\u1eb9p, h\u00ecnh b\u00f3ng, hi\u1ec7u \u1ee9ng ph\u1ea3n chi\u1ebfu g\u01b0\u01a1ng, m\u00e0u \u1ea5m ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n

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Ch\u00fang tr\u1ed1ng gi\u1ed1ng nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c b\u00e0y bi\u1ec7n c\u1ee7a l\u0169 tr\u1ebb. V\u1eady th\u00ec t\u1ea1i sao v\u1eabn c\u00f3 ng\u01b0\u1eddi mu\u1ed1n c\u00f3 nh\u1eefng logo n\u00e0y?<\/span><\/p>\n

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C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n: lo\u1ea1i logo n\u00e0y r\u1ea5t kh\u00e1c l\u1ea1 v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd n\u1ed5i b\u1eadt. Nh\u01b0ng n\u1ebfu ch\u00fang ta nh\u00ecn l\u1ea1i nh\u1eefng th\u1eadp ni\u00ean 80 \u2013 th\u1eddi k\u00ec c\u1ee7a ki\u1ec3u d\u00e1ng h\u00ecnh h\u1ecdc l\u1ea1 m\u1eaft v\u00e0 hi\u1ec7u \u1ee9ng m\u00e0u neon, lo\u1ea1i logo n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c v\u00ed tr\u00ed h\u00e0ng \u0111\u1ea7u trong s\u1ef1 lan tr\u00e0n c\u1ee7a nh\u1eefng logo d\u1ec5 th\u01b0\u1eddng l\u00fac b\u1ea5y gi\u1edd.<\/span><\/p>\n

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S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1edfi s\u1ef1 tr\u1edf l\u1ea1i phi th\u01b0\u1eddng c\u1ee7a th\u1eddi trang th\u1eadp ni\u00ean 80 v\u00e0 nh\u1eefng thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t v\u00e0 c\u00f4ng nghi\u1ec7p. M\u1ed9t v\u00e0i ng\u01b0\u1eddi cho r\u1eb1ng nh\u1eefng logo n\u00e0y kh\u00e1 hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai; trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i cho r\u1eb1ng ch\u00fang qu\u00e1 x\u1ea5u x\u00ed. Nh\u01b0ng c\u00f3 l\u1ebd ta c\u0169ng kh\u00f4ng n\u00ean qu\u00e1 kh\u1eaft khe b\u1edfi v\u00ec ch\u1ec9 m\u1ed7i vi\u1ec7c ch\u00fang \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u c\u0169ng \u0111\u1ee7 \u0111\u1ec3 ch\u00fa \u00fd.<\/span><\/p>\n

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C\u00f3 kh\u00e1 nhi\u1ec1u b\u00e0i b\u00e1o n\u00f3i v\u1ec1 logo c\u1ee7a London 2012. M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng th\u1eadp ni\u00ean 80 kh\u00f4ng c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda xu\u1ea5t s\u1eafc v\u00e0 m\u1ecdi ng\u01b0\u1eddi ra ch\u1ec9 tr\u00edch xu h\u01b0\u1edbng n\u00e0y, ch\u00fang ta v\u1eabn n\u00ean c\u00f4ng nh\u1eadn nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a lo\u1ea1i logo n\u00e0y.<\/span><\/p>\n