{"id":344,"date":"2011-12-09T09:03:42","date_gmt":"2011-12-09T02:03:42","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=344"},"modified":"2019-03-15T13:26:55","modified_gmt":"2019-03-15T06:26:55","slug":"xu-huong-thiet-ke-logo-nam-2012","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/xu-huong-thiet-ke-logo-nam-2012\/","title":{"rendered":"Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u0103m 2012"},"content":{"rendered":"\n\n
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\n 5\/5 - (70 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

N\u1ebfu b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn vi\u1ec7c c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf logo<\/strong> <\/a><\/span>cho doanh nghi\u1ec7p m\u1edbi ho\u1eb7c doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng, ch\u1eafc ch\u1eafn b\u1ea1n mong mu\u1ed1n logo s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ed3n t\u1ea1i m\u00e3i v\u1edbi th\u1eddi gian.<\/span><\/p>\n

Vi\u1ec7c c\u00f3 m\u1ed9t logo t\u1ed1t \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 s\u1ef1 tham gia t\u1eeb nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t, trong \u0111\u00f3 bao g\u1ed3m marketing v\u00e0 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda. Logo n\u00ean lu\u00f4n lu\u00f4n ph\u1ea3n \u00e1nh c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau trong m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n

Nh\u1eefng g\u00ec l\u00e0 th\u1ecb hi\u1ebfu v\u00e0 th\u1eddi th\u01b0\u1ee3ng c\u1ee7a hai n\u0103m tr\u01b0\u1edbc \u0111\u00e2y trong thi\u1ebft k\u1ebf logo c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay. M\u00e0u xanh \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 trong c\u00e1c logo ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n s\u1ee9c h\u00fat trong n\u0103m t\u1edbi. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda l\u00e0 c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong thi\u1ebft k\u1ebf logo. H\u00e3y nh\u1edb r\u1eb1ng m\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh.<\/span>
\nN\u0103m 2011, xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo nghi\u00eang v\u1ec1 c\u00e1c m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng, s\u1eed d\u1ee5ng ngh\u1ec7 thu\u1eadt d\u00f2ng, n\u00e9t \u0111\u1ed3ng t\u00e2m, c\u00e1c thi\u1ebft k\u1ebf 3D v\u00e0 tr\u00e1i c\u00e2y do \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb s\u1ef1 ti\u1ec7n \u00edch c\u1ee7a Apple, Blackberry. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf \u0111\u1ebfn n\u0103m 2012 h\u01b0\u1edbng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, s\u1ef1 ti\u1ec7n d\u1ee5ng v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n

1. \u0110\u01a1n gi\u1ea3n<\/strong><\/span><\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft k\u1ebf logo kinh doanh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng mang thu\u1ed9c t\u00ednh ph\u1ed5 bi\u1ebfn, \u0111\u01a1n gi\u1ea3n. L\u1ea5y v\u00ed d\u1ee5 logo c\u1ee7a Starbucks. M\u1ed9t n\u1eef th\u1ea7n Hy L\u1ea1p \u1edf gi\u1eefa m\u00e0u xanh l\u00e1 c\u00e2y v\u1edbi t\u00ean Starbucks v\u00e0 s\u1ea3n ph\u1ea9m trong logo c\u0169, \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3n l\u01b0\u1ee3c v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a ch\u1ec9 c\u00f2n ph\u1ea7n h\u00ecnh. \u0110i\u1ec1u n\u00e0y l\u00e0m ta li\u00ean t\u01b0\u1edfng \u0111\u1ebfn logo c\u1ee7a Nike, Pepsi, Shell v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 c\u1ea3 Apple.<\/span>
\n\"\"<\/span><\/p>\n

2. H\u01b0\u1edbng \u0111\u1ebfn thi\u00ean nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/strong><\/span><\/p>\n

Thi\u1ebft k\u1ebf g\u1ea7n g\u0169i v\u1edbi c\u00e2y v\u00e0 hoa s\u1ebd ti\u1ebfp t\u1ee5c t\u1ea1o s\u00f3ng trong n\u0103m 2012 gi\u1ed1ng nh\u01b0 trong nh\u1eefng n\u0103m qua. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng v\u00e0 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e2y xanh cho d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo t\u1ea1o h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Thi\u1ebft k\u1ebf logo c\u00f3 h\u00ecnh \u1ea3nh g\u1ee3i t\u1ea3 thi\u00ean nhi\u00ean nh\u01b0 hoa, l\u00e1, c\u00e2y, \u0111\u1ea5t v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u0111\u1ed9ng v\u1eadt c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng. V\u00ed d\u1ee5 nh\u01b0 logo x\u00e2y d\u1ef1ng Blue Oak.<\/span>
\n\"Thi\u1ebft<\/span><\/p>\n

3. Huy hi\u1ec7u v\u00e0 n\u00fat<\/strong><\/span><\/p>\n

Huy hi\u1ec7u th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ho\u1eb7c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n. Vi\u1ec7c d\u00f9ng huy hi\u1ec7u ch\u1ec9 ph\u1ed5 bi\u1ebfn trong qu\u00e2n \u0111\u1ed9i, cho bi\u1ebft t\u00ecnh tr\u1ea1ng v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi. Huy hi\u1ec7u k\u1ebft h\u1ee3p v\u1edbi thi\u1ebft k\u1ebf n\u00fat hi\u1ec7n nay \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 nh\u1eadn d\u1ea1ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Thi\u1ebft k\u1ebf huy hi\u1ec7u v\u00e0 n\u00fat thu h\u00fat r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1edfi s\u1ef1 v\u01b0\u01a1ng gi\u1ea3, m\u1ea1nh m\u1ebd v\u00e0 c\u1ea3m gi\u00e1c s\u1edd, ch\u1ea1m \u0111\u01b0\u1ee3c. Logo Lamborghini l\u00e0 m\u1ed9t trong nh\u1eefng logo n\u1ed5i ti\u1ebfng v\u1edbi m\u1ed9t thi\u1ebft k\u1ebf huy hi\u1ec7u.<\/span>
\n\"Xu<\/span><\/p>\n

4. K\u1ebft h\u1ee3p l\u1eddi tho\u1ea1i<\/strong><\/span><\/p>\n

L\u1eddi n\u00f3i hay bong b\u00f3ng ng\u00f4n lu\u1eadn nay \u0111\u00e3 kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong truy\u1ec7n tranh m\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong vi\u1ec7c thi\u1ebft k\u1ebf logo c\u1ee7a c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Thi\u1ebft k\u1ebf logo ki\u1ec3u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n, d\u00e0i l\u00e2u m\u00e0 c\u00f2n c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb. Trong s\u1ed1 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf logo hi\u1ec7n \u0111\u1ea1i nh\u01b0 th\u1ebf c\u00f3 AIM, Google talk, Lifeblogger v\u00e0 c\u1ea3 k\u00eanh truy\u1ec1n h\u00ecnh Bravo.<\/span><\/p>\n\n\n\n
\"Xu<\/span><\/td>\n\"Xu<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

5. T\u1ee9 gi\u00e1c<\/strong><\/span><\/p>\n

M\u1ed9t t\u1ee9 gi\u00e1c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t \u0111a gi\u00e1c c\u00f3 b\u1ed1n c\u1ea1nh v\u00e0 b\u1ed1n g\u00f3c. Trong thi\u1ebft k\u1ebf logo, t\u1ee9 gi\u00e1c kh\u00f4ng theo ti\u00eau chu\u1ea9n c\u1ee7a h\u00ecnh vu\u00f4ng ho\u1eb7c h\u00ecnh ch\u1eefa nh\u1eadt m\u00e0 \u0111\u01b0\u1ee3c ph\u00e1 c\u00e1ch th\u00e0nh c\u00e1c ki\u1ec3u \u0111a gi\u00e1c kh\u00e1c nhau. \u0110\u00f3 l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 g\u1ee3i l\u00ean s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd. Logo Groupon l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o c\u1ee7a ki\u1ec3u thi\u1ebft k\u1ebf logo hi\u1ec7n \u0111\u1ea1i n\u00e0y.<\/span>
\n\"Xu<\/span><\/p>\n

6. Ki\u1ec3u ph\u00f4ng ch\u1eef<\/strong><\/span><\/p>\n

Thi\u1ebft k\u1ebf logo ph\u00f4ng ch\u1eef c\u00f3 th\u1ec3 r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng g\u1eb7p kh\u00f3 kh\u0103n khi thi\u1ebft k\u1ebf, nh\u1ea5t l\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra ph\u00f4ng ch\u1eef g\u00e2y s\u1ee9c h\u00fat \u0111\u1eb7c bi\u1ec7t. C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf khi thi\u1ebft k\u1ebf logo<\/strong> ki\u1ec3u n\u00e0y do kh\u00f4ng s\u1eed d\u1ee5ng nhi\u1ec1u k\u1ef9 thu\u1eadt v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng r\u1ea5t \u0111a d\u1ea1ng. V\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t l\u00e0 Google v\u00e0 Facebook.<\/span>
\n\"Xu<\/span><\/p>\n

Theo th\u1eddi gian, s\u1ebd lu\u00f4n c\u00f3 xu h\u01b0\u1edbng m\u1edbi k\u1ebft h\u1ee3p v\u1edbi c\u1ea3m h\u1ee9ng \u0111\u1ea7y s\u00e1ng t\u1ea1o cho ra c\u00e1c m\u1eabu thi\u1ebft k\u1ebf logo. Nh\u01b0ng nh\u00ecn chung, ch\u1ec9 c\u00f3 t\u00e0i n\u0103ng v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng phong ph\u00fa m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra cho cu\u1ed9c s\u1ed1ng nh\u1eefng thi\u1ebft k\u1ebf logo<\/strong> \u0111\u00e1ng nh\u1edb v\u00e0 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0https:\/\/logoart.vn\/<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1eb3ng c\u1ea5p kh\u00e1c:<\/span><\/p>\n