{"id":4377,"date":"2019-03-12T09:00:26","date_gmt":"2019-03-12T02:00:26","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=4377"},"modified":"2019-03-12T09:25:18","modified_gmt":"2019-03-12T02:25:18","slug":"thiet-ke-logo-bang-hieu-cong-ty-theo-thuyet-phong-thuy","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/thiet-ke-logo-bang-hieu-cong-ty-theo-thuyet-phong-thuy\/","title":{"rendered":"Thi\u1ebft k\u1ebf logo – B\u1ea3ng hi\u1ec7u c\u00f4ng ty theo thuy\u1ebft phong th\u1ee7y"},"content":{"rendered":"\n\n
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\n 5\/5 - (87 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

Logo c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 m\u1ee5c ti\u00eau th\u01b0\u01a1ng m\u1ea1i c\u1ee7a c\u00f4ng ty, ph\u1ea3n \u00e1nh c\u00e1c ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/strong><\/span><\/p>\n

\"thiet-ke-logo-phong-thuy\"<\/span><\/p>\n

Logo ph\u1ea3i t\u1ea1o ra h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ty \u0111\u00f3 b\u1eb1ng c\u00e1ch ph\u00e1t huy t\u1ed1i \u0111a nh\u1eefng th\u00f4ng tin thu\u1eadn l\u1ee3i d\u01b0\u1edbi d\u1ea1ng k\u00fd hi\u1ec7u v\u00e0 h\u1ecda ti\u1ebft. Qua vi\u1ec7c kh\u1eafc h\u1ecda c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u00eau chu\u1ea9n qu\u1ea3n l\u00fd c\u1ee7a c\u00f4ng ty, Logo \u0111\u00e3 qu\u1ea3ng c\u00e1o c\u00f4ng ty m\u1ed9t c\u00e1ch tinh t\u1ebf v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ecdc.<\/span><\/p>\n

\u0110i\u1ec1u ki\u1ec7n m\u1eabu thi\u1ebft k\u1ebf Logo<\/a><\/span><\/strong><\/span><\/h2>\n

– Th\u00edch h\u1ee3p v\u1ec1 m\u1eb7t v\u0103n h\u00f3a<\/span>
\n– Ch\u1ee9a \u0111\u1ef1ng h\u00ecnh \u1ea3nh mong mu\u1ed1n v\u00e0 b\u1ed9c l\u1ed9 b\u1ea3n ch\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty m\u00e0 n\u00f3 bi\u1ec3u tr\u01b0ng<\/span>
\n– Ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin th\u1ecb gi\u00e1c<\/span>
\n– C\u00e2n b\u1eb1ng v\u1ec1 m\u00e0u s\u1eafc<\/span>
\n– Nh\u1ecbp \u0111i\u1ec7u v\u00e0 t\u1ec9 l\u1ec7<\/span>
\n– T\u00ednh m\u1ef9 thu\u1eadt, tao nh\u00e3, ch\u00e2n ph\u01b0\u01a1ng, c\u00f3 \u0111i\u1ec3m nh\u1ea5n<\/span>
\n– H\u00e0i h\u00f2a v\u1ec1 ki\u1ec3u d\u00e1ng<\/span>
\n– C\u00f3 nh\u1eefng m\u1eabu t\u1ef1 th\u00edch h\u1ee3p \u0111\u1ec3 g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ed3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 minh b\u1ea1ch<\/span>
\n– C\u00e2n b\u1eb1ng \u00c2m \u2013 D\u01b0\u01a1ng v\u00e0 t\u01b0\u01a1ng sinh v\u1ec1 m\u1eb7t\u00a0Phong Th\u1ee7y<\/span><\/p>\n

T\u00e1c \u0111\u1ed9ng V\u0103n H\u00f3a<\/strong><\/span><\/h2>\n

Bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0a v\u00e0o logo ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi b\u1ec1 d\u00e0y v\u0103n h\u00f3a v\u00e0 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a C\u00f4ng Ty. V\u0103n h\u00f3a t\u1eadp qu\u00e1n t\u00edch l\u0169y l\u00e2u \u0111\u1eddi c\u1ee7a m\u1ed9t d\u00e2n t\u1ed9c v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n

Tinh t\u1ebf ch\u1ecdn l\u1ecdc \u0111\u1ec3 tr\u00e1nh g\u00e2y ph\u1ea3n c\u1ea3m<\/strong><\/span><\/h3>\n

Ch\u1ee9a \u0111\u1ef1ng h\u00ecnh \u1ea3nh mong mu\u1ed1n v\u00e0 b\u1ed9c l\u1ed9 c\u00e1c b\u1ea3n ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty<\/span>
\nLogo c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 m\u1ee5c ti\u00eau th\u01b0\u01a1ng m\u1ea1i c\u1ee7a c\u00f4ng ty, ph\u1ea3n \u00e1nh c\u00e1c ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/span><\/p>\n

N\u00f3 ph\u1ea3i t\u1ea1o ra h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ty \u0111\u00f3 b\u1eb1ng c\u00e1ch ph\u00e1t huy t\u1ed1i \u0111a nh\u1eefng th\u00f4ng tin thu\u1eadn l\u1ee3i d\u01b0\u1edbi d\u1ea1ng k\u00fd hi\u1ec7u v\u00e0 h\u1ecda ti\u1ebft. Qua vi\u1ec7c kh\u1eafc h\u1ecda c\u00e1c ho\u1ea1t \u0111\u1ed9ngv\u00e0 ti\u00eau chu\u1ea9n qu\u1ea3n l\u00fd c\u1ee7a c\u00f4ng ty, n\u00f3 \u0111\u00e3 qu\u1ea3ng c\u00e1o c\u00f4ng ty m\u1ed9t c\u00e1ch tinh t\u1ebf v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ecdc<\/span><\/p>\n

V\u00ed d\u1ee5<\/strong> :\u00a0M\u1ed9t c\u00f4ng ty c\u00f3 uy t\u00edn th\u00e0nh l\u1eadp l\u00e2u \u0111\u1eddi v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd thu\u1ed9c d\u00f2ng h\u1ecd qu\u00fd t\u1ed9c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gia huy m\u00e0 tr\u00ean \u0111\u00f3 c\u00f3 in t\u00ean c\u00f4ng ty<\/span><\/em><\/p>\n

Th\u00f4ng tin th\u1ecb gi\u00e1c<\/strong><\/span><\/h3>\n

Bi\u1ec3u t\u01b0\u1ee3ng mang t\u00ednh s\u00e1ng t\u1ea1o, h\u1ee3p l\u00fd, d\u1ec5 hi\u1ec3u l\u00e0 m\u1ed9t logo t\u1ed1t. Ch\u00fang truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp v\u00e0 th\u1ea9m m\u1ef9.<\/span>
\nM\u1ed9t logo qu\u00e1 ph\u1ee9c t\u1ea1p s\u1ebd khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 th\u1ea5t b\u1ea1i trong \u00fd \u0111\u1ed3 n\u00f3 nh\u1eafm t\u1edbi. M\u1ed9t logo qu\u00e1 \u0111\u01a1n gi\u1ea3n th\u00ec s\u1ebd d\u1ec5 b\u1ecb tr\u00f9ng l\u1eb7p v\u1edbi c\u00e1c logo kh\u00e1c v\u00e0 d\u1ec5 g\u00e2y ng\u1ed9 nh\u1eadn cho ng\u01b0\u1eddi xem.<\/span><\/p>\n

S\u1ef1 c\u00e2n b\u1eb1ng<\/strong><\/span><\/h3>\n

1. \u0110\u1ea3m b\u1ea3o c\u00e1c h\u00ecnh kh\u1ed1i, \u0111\u01b0\u1eddng n\u00e9t v\u00e0 kho\u1ea3ng c\u00e1ch \u0111\u01b0\u1ee3c gh\u00e9p n\u1ed1i tinh t\u1ebf \u0111\u1ec3 h\u1ecda ti\u1ebft \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng \u0111\u1ed1i x\u1ee9ng ho\u1eb7c phi \u0111\u1ed1i x\u1ee9ng.<\/span><\/p>\n

2. \u0110\u1ea1t \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng v\u1ec1 m\u1eb7t\u00a0phong th\u1ee7y\u00a0\u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 \u00e2m \u2013 d\u01b0\u01a1ng qu\u00e2n b\u00ecnh<\/span><\/p>\n

T\u1ec9 l\u1ec7 trong thi\u1ebft k\u1ebf logo<\/strong><\/span><\/h3>\n

S\u1ef1 c\u00e2n x\u1ee9ng l\u00e0 m\u1ed1i li\u00ean h\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i gi\u1eefa c\u00e1c v\u1eadt v\u00e0 \u0111\u1ed9 l\u1edbn nh\u01b0 k\u00edch c\u1ee1 s\u1ed1 l\u01b0\u1ee3ng, kh\u1ed1i l\u01b0\u1ee3ng, \u2026 Trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf, s\u1ef1 c\u00e2n x\u1ee9ng \u0111\u01b0\u1ee3c thu h\u1eb9p trong s\u1ef1 li\u00ean h\u1ec7 v\u1ec1 k\u00edch c\u1ee1 v\u00e0 \u0111\u1ed9 l\u1edbn gi\u1eefa c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ed1 c\u1ee5c. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, s\u1ef1 c\u00e2n x\u1ee9ng c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n n\u00e0o l\u1edbn h\u01a1n ph\u1ea7n n\u00e0o v\u00e0 t\u1ea1i sao ?<\/span><\/p>\n

C<\/strong>\u00e1c ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf logo<\/strong><\/span><\/h2>\n

Bi\u1ec3u T\u01b0\u1ee3ng<\/strong><\/em><\/span><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf n\u00e0y l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng k\u00e8m theo v\u0103n b\u1ea3n.<\/span>
\nBi\u1ec3u t\u01b0\u1ee3ng ph\u1ea3i t\u1ef1 n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u1ea3i r\u1ecf r\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf n\u00e0y hi\u1ebfm th\u1ea5y trong n\u1ec1n kinh t\u1ebf hi\u1ec7n nay.<\/span>
\nNh\u1eefng thi\u1ebft k\u1ebf n\u00e0y th\u01b0\u1eddng th\u1ea5y xu\u1ea5t hi\u1ec7n tr\u00ean c\u1edd, qu\u1ed1c huy, trong bi\u1ec3u t\u01b0\u1ee3ng t\u00f4n gi\u00e1o, \u2026<\/span><\/p>\n

V\u0103n B\u1ea3n<\/strong><\/em><\/span><\/h3>\n

Nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng \u00edt c\u00e1m x\u00fac nh\u1ea5t l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng ch\u1ec9 c\u00f3 t\u00ean c\u00f4ng ty v\u00e0 vi\u1ebft t\u1eaft b\u1eb1ng nh\u1eefng k\u00fd t\u1ef1.<\/span>
\nS\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng 3 chi\u1ec1u (3D) l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u1eadm ch\u00ed nh\u1eefng font ch\u1eef b\u00ecnh th\u01b0\u1eddng d\u1ec5 l\u00e0m ng\u01b0\u1eddi ta nh\u00e0m ch\u00e1n v\u00e0 \u00edt g\u00e2y \u1ea5n t\u01b0\u1ee3ng.<\/span><\/p>\n

Bi\u1ec3u t\u01b0\u1ee3ng k\u1ebft h\u1ee3p v\u1edbi v\u0103n b\u1ea3n<\/strong><\/em><\/span><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 ho\u00e0n h\u1ea3o nh\u1ea5t trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay. N\u00f3 mang nhi\u1ec1u h\u00e0m \u00fd v\u1ec1 ngh\u1ec7 thu\u1eadt maketing hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00ec n\u00f3 bao g\u1ed3m \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u00ecnh v\u1ebd c\u00e1ch \u0111i\u1ec7u c\u00f4ng v\u1edbi c\u00e2u kh\u1ea9u hi\u1ec7u (slogan) ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Ch\u1eef vi\u1ebft c\u00e1ch \u0111i\u1ec7u (Text Symbol Fusion)<\/strong><\/em><\/span><\/h3>\n

K\u1ef9 x\u1ea3o \u0111\u01b0a v\u0103n b\u1ea3n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ec3 cho ra m\u1ed9t s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf bi\u1ec3u t\u01b0\u01a1ng kinh doanh hi\u1ec7u qu\u1ea3<\/span>
\nFonts<\/span><\/p>\n

– S\u1ef1 k\u1ebft h\u1ee3p ch\u1eef th\u01b0\u1eddng v\u00e0 ch\u1eef hoa t\u1ea1o n\u00ean s\u1ef1 nh\u1ea5p nh\u00f4 trong chu\u1ed7i v\u0103n b\u1ea3n, ch\u1eef vi\u1ebft hoa n\u00f3 ph\u00e1 v\u1ee1 khung \u0111\u01a1n \u0111i\u1ec7u c\u1ee7a chu\u1ed7i v\u0103n b\u1ea3n<\/span>
\n– Ch\u00fang ta \u0111\u1ec1u hi\u1ec3u font c\u00f3 ch\u00e2n l\u00e0 ki\u1ec3u c\u1ed5 v\u00e0 d\u1ec5 \u0111\u1ecdc, font kh\u00f4ng ch\u00e2n l\u00e0 ki\u1ec3u hi\u1ec7n \u0111\u1ea1i nh\u01b0ng kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng font qu\u00e1 nguy\u00ean b\u1ea3n m\u00e0 ph\u1ea3i c\u00e1ch \u0111i\u1ec7u. Nh\u1eefng fonts vi\u1ebft tay l\u1ea1 m\u1eaft trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p l\u00e0 t\u1ed1t nh\u1ea5t, nh\u01b0ng ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00f3ng kho\u00e1ng trong thi\u1ebft k\u1ebf.<\/span>
\n– Khi ti\u00eau \u0111\u1ec1 trong bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p k\u00edch c\u1ee1 l\u1edbn t\u01b0\u01a1ng \u0111\u1ed1i, b\u1ea1n ph\u1ea3i gi\u1ea3m kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c k\u00fd t\u1ef1.<\/span>
\n– Trong m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng n\u00ean d\u00f9ng qu\u00e1 nhi\u1ec1u font ch\u1eef<\/span><\/p>\n

M\u00e0u s\u1eafc<\/strong><\/em><\/span><\/h3>\n

– M\u00e0u s\u1eafc nh\u1eb1m m\u1ee5c \u0111\u00edch g\u1ee3i n\u00ean \u0111\u1eb7c th\u00f9, \u0111\u1ed9 s\u00e1ng v\u00e0 t\u1ea1o c\u00e1c hi\u1ec7u \u1ee9ng 3 chi\u1ec1u cho bi\u1ec3u t\u01b0\u1ee3ng<\/span>
\n– M\u00e0u s\u1eafc mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111\u1ec3 c\u00e2n b\u1eb1ng \u00e2m d\u01b0\u01a1ng cho m\u00e0u bi\u1ec3u t\u01b0\u1ee3ng<\/span>
\n– M\u00e0u s\u1eafc \u0111\u1ec3 c\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a, ng\u1ee5y trang v\u00e0 che \u0111\u1eady l\u00ean n<\/span>h\u1eefng Y\u1ebfu T\u1ed1 Phong Th\u1ee7y Trong Thi\u1ebft K\u1ebf Logo<\/strong><\/span><\/p>\n

T\u01b0\u01a1ng sinh gi\u1eefa c\u00e1c h\u00e0nh<\/strong><\/em><\/span><\/h3>\n

Ng\u0169 h\u00e0nh g\u1eafn li\u1ec1n v\u1edbi c\u00e1c h\u00ecnh kh\u1ed1i cho n\u00ean khi \u00e1p d\u1ee5ng h\u00ecnh kh\u1ed1i trong m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng logo cho n\u00ean ph\u1ea3i x\u00e9t \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng sinh gi\u1eefa c\u00e1c h\u00e0nh. H\u00e0nh kim g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh tr\u00f2n v\u00e0 h\u00ecnh thu\u00f4n; h\u00e0nh m\u1ed9c v\u1edbi c\u00e1c h\u00ecnh ch\u1eef nh\u1eadt cao, m\u1ecfng; h\u00e0nh th\u1ee7y v\u1edbi h\u00ecnh zigzag v\u00e0 c\u00e1c h\u00ecnh u\u1ed1n l\u01b0\u1ee3n; h\u00e0nh h\u1ecfa v\u1edbi h\u00ecnh tam gi\u00e1c, h\u00ecnh n\u00f3n v\u00e0 h\u00ecnh ch\u00f3p; h\u00e0nh th\u1ed5 v\u1edbi h\u00ecnh vu\u00f4ng.<\/span><\/p>\n

S\u1ef1 t\u01b0\u01a1ng sinh gi\u1eefa c\u00e1c h\u00e0nh v\u00e0 c\u00e1c con s\u1ed1 :<\/strong><\/em><\/span><\/h3>\n

– Kim (tr\u00f2n, tr\u1eafng) v\u00e0 s\u1ed1 9 v\u1edbi th\u1ee7y (zigzag, \u0111en) v\u00e0 s\u1ed1 6.<\/span>
\n– M\u1ed9c (ch\u1eef nh\u1eadt, xanh l\u1ee5c) v\u00e0 s\u1ed1 8 v\u1edbi h\u1ecfa (tam gi\u00e1c, \u0111\u1ecf) v\u00e0 s\u1ed1 7.<\/span>
\n– Th\u1ee7y (zigzag, \u0111en) v\u00e0 s\u1ed1 6 v\u1edbi m\u1ed9c (ch\u1eef nh\u1eadt, xanh l\u1ee5c) v\u00e0 s\u1ed1 8.<\/span>
\n– H\u1ecfa (tam gi\u00e1c, \u0111\u1ecf) v\u00e0 s\u1ed1 7 v\u1edbi th\u1ed5 (vu\u00f4ng, v\u00e0ng) v\u00e0 s\u1ed1 5.<\/span>
\n– Th\u1ed5 (vu\u00f4ng, v\u00e0ng) v\u00e0 s\u1ed1 5 v\u1edbi kim (tr\u00f2n, tr\u1eafng) v\u00e0 s\u1ed1 9.<\/span><\/p>\n

Ngu\u1ed3n :<\/span>Blogphongthuy<\/strong><\/span><\/p>\n

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Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n