{"id":5945,"date":"2014-02-22T10:45:06","date_gmt":"2014-02-22T03:45:06","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=5945"},"modified":"2019-03-07T14:15:35","modified_gmt":"2019-03-07T07:15:35","slug":"9-xu-huong-thiet-ke-logo-chu-dao-trong-nam-2014","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/9-xu-huong-thiet-ke-logo-chu-dao-trong-nam-2014\/","title":{"rendered":"9 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo ch\u1ee7 \u0111\u1ea1o trong n\u0103m 2014"},"content":{"rendered":"\n\n
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\n 5\/5 - (33 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ee7a m\u1ed9t Thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> l\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng khi xem thi\u1ebft k\u1ebf \u0111\u00f3. V\u00ec v\u1eady, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo \u0111\u01b0\u01a1ng \u0111\u1ea1i l\u00e0 th\u00f4ng tin thi\u1ebft y\u00eau \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u00e1ng t\u1ea1o h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

H\u00e3y c\u00f9ng ch\u00fang t\u00f4i\u00a0\u0111i\u1ec3m qua nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo ch\u1ee7 \u0111\u1ea1o trong n\u0103m 2014, c\u00e1c th\u00f4ng tin s\u1eed d\u1ee5ng t\u01b0 li\u1ec7u t\u1eeb t\u1ea1p ch\u00ed \u0111\u1ed3 h\u1ecda\u00a0DesignBolts<\/strong>.<\/span><\/p>\n

S\u1eed d\u1ee5ng h\u1ecda ti\u1ebft gh\u00e9p m\u1ea3nh, \u0111a gi\u00e1c h\u00ecnh h\u1ecdc<\/strong><\/span><\/h2>\n

Chi\u1ec1u s\u00e2u v\u00e0 s\u1ef1 phong ph\u00fa c\u1ee7a c\u00e1c h\u00ecnh d\u1ea1ng \u0111\u1eb7c bi\u1ec7t s\u1ebd t\u1ea1o n\u00ean cho b\u1ea3n thi\u1ebft k\u1ebf logo nh\u1eefng li\u00ean t\u01b0\u1edfng s\u00e2u xa v\u00e0 \u0111\u1eb7c tr\u01b0ng v\u1ec1 \u0111\u01a1n v\u1ecb hay doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong n\u0103m 2014 nh\u1edd vi\u1ec7c th\u1ec3 hi\u1ec7n c\u00e1i \u201ct\u00f4i\u201d r\u00f5 r\u00e0ng c\u1ee7a logo. 2 phong c\u00e1ch ch\u1ee7 \u0111\u1ea1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 h\u1ecda ti\u1ebft gh\u00e9p m\u1ea3nh v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1eefng h\u00ecnh d\u1ea1ng \u0111\u1eb7c bi\u1ec7t<\/span><\/p>\n

H\u1ecda ti\u1ebft gh\u00e9p m\u1ea3nh v\u1edbi s\u1ef1 xen k\u1ebd gi\u1eefa nh\u1eefng h\u00ecnh kh\u1ed1i l\u1ee5c gi\u00e1c, \u0111a gi\u00e1c\u2026 nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 \u201cchung\u201d n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5 nh\u01b0 s\u1ef1 \u0111a v\u0103n h\u00f3a, \u0111a d\u1ea1ng trong \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n\u2026 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u th\u00fa v\u1ecb c\u1ee7a h\u1ecda ti\u1ebft gh\u00e9p m\u1ea3nh c\u00f2n n\u1eb1m \u1edf y\u1ebfu t\u1ed1 \u0111a d\u1ea1ng nh\u01b0ng th\u1ed1ng nh\u1ea5t m\u00e0 n\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng h\u00ecnh h\u1ecdc n\u1eb1m xen k\u1ebd, \u0111\u1ed1i x\u1ee9ng hay \u1ea9n \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf t\u1ea1o n\u00ean nh\u1eefng thi\u1ebft k\u1ebf thu h\u00fat theo phong c\u00e1ch tr\u1eebu t\u01b0\u1ee3ng.<\/span><\/p>\n

Thi\u1ebft k\u1ebf 2D- C\u1ea3m nh\u1eadn 3D<\/strong><\/span><\/h2>\n

Xu h\u01b0\u1edbng 3D trong 2D \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1edd hi\u1ec7u qu\u1ea3 s\u00e2u, \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1eb9p m\u1eaft m\u00e0 n\u00f3 mang l\u1ea1i. Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p t\u00e1c \u0111\u1ed9ng \u201cnh\u00ecn\u201d 3D khi h\u1ecd \u0111ang th\u1ef1c s\u1ef1 xem m\u1ed9t logo 2D .\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng mang \u0111\u1eadm n\u00e9t hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi thi\u1ebft k\u1ebf ph\u1ea3i n\u1eafm kh\u00e1 v\u1eefng c\u00e1c k\u1ef9 thu\u1eadt x\u1eed l\u00fd.<\/span><\/p>\n

T\u1ea1o t\u00e1c \u0111\u1ed9ng k\u00e9p<\/strong><\/span><\/h2>\n

T\u00e1c \u0111\u1ed9ng k\u00e9p gi\u00fap mang t\u1edbi hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh \u201ck\u00e9p\u201d khi xem c\u00e1c thi\u1ebft k\u1ebf. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ea3m th\u1ea5y th\u1eadt s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u00fa v\u1ecb v\u1edbi c\u00e1c \u00fd ngh\u0129a xen l\u1eabn trong c\u00f9ng 1 h\u00ecnh \u1ea3nh truy\u1ec1n t\u1ea3i.<\/span><\/p>\n

Gradient Mesh- S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u01b0\u1edbi chuy\u1ec3n m\u00e0u<\/strong><\/span><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u1ea1o nh\u1eefng hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u1ebd vector kh\u00f3 th\u1ef1c hi\u1ec7n . B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng m\u00e0u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tranh v\u1ebd b\u1eb1ng m\u00e0u n\u01b0\u1edbc v\u1edbi hi\u1ec7u qu\u1ea3 ngh\u1ec7 thu\u1eadt b\u1ea5t ng\u1edd.<\/span><\/p>\n

Negative space- Kh\u00f4ng gian \u00e2m<\/strong><\/span><\/h2>\n

R\u00f5 r\u00e0ng, d\u00f9 c\u00e1c xu h\u01b0\u1edbng c\u00f3 thay \u0111\u1ed5i th\u00ec nh\u1eefng y\u1ebfu t\u1ed1 mang t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 kh\u00f4ng gian \u00e2m v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c coi tr\u1ecdng. \u0110\u1ed1i t\u01b0\u1ee3ng ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf gi\u1eefa nh\u01b0 s\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i. Trong khi \u0111\u00f3, kh\u00f4ng gian gi\u1eefa v\u00e0 xung quanh l\u1ea1i t\u1ea1o n\u00ean c\u1ea3m quan thi\u1ebft k\u1ebf s\u00e2u s\u1eafc v\u00e0 h\u00e0i h\u00f2a.<\/span><\/p>\n

Line art- Nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t s\u1eafc s\u1ea3o v\u00e0 tinh t\u1ebf<\/strong><\/span><\/h2>\n

N\u1ebfu l\u00e0 nh\u00e0 thi\u1ebft k\u1ebf y\u00eau th\u00edch s\u1ef1 s\u1eafc n\u00e9t v\u00e0 tinh t\u1ebf th\u00ec Pen Tool trong Illustrator l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho b\u1ea1n. Line art- nh\u1eefng thi\u1ebft k\u1ebf thanh m\u1ea3nh v\u00e0 s\u1ea1ch s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 xu h\u01b0\u1edbng c\u1ee7a n\u0103m 2014 nh\u1edd hi\u1ec7u qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a n\u00f3.<\/span><\/p>\n

Letterpress- T\u1ea1o kh\u00f4ng gian s\u00e2u v\u1edbi h\u00ecnh kh\u1ed1i d\u1eadp n\u1ed5i<\/strong><\/span><\/h2>\n

N\u1ebfu ch\u00fang ta \u0111\u00e3 qu\u00e1 quen v\u1edbi k\u1ef9 thu\u1eadt d\u1eadp n\u1ed5i trong in \u1ea5n th\u00ec nay, xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u01b0a chu\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng trong vi\u1ec7c thi\u1ebft k\u1ebf logo. V\u1edbi c\u00e1c chi ti\u1ebft ch\u00ednh \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i l\u00ean, logo s\u1ebd tr\u1edf n\u00ean c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n. Nh\u1edd \u0111\u00f3, ch\u00fang ta c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf logo thanh l\u1ecbch, g\u1ecdn g\u00e0ng v\u00e0 thu h\u00fat.<\/span><\/p>\n

Ch\u1ed3ng l\u1ea5p<\/strong><\/span><\/h2>\n

Y\u1ebfu t\u1ed1 ch\u1ed3ng l\u1ea5p trong k\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf logo<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ef1 h\u1ed7n \u0111\u1ed9n m\u1ed9t c\u00e1ch c\u00f3 tr\u1eadt t\u1ef1 v\u00e0 tinh t\u1ebf. N\u1ebfu ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, logo s\u1ebd mang m\u1ed9t chi\u1ec1u s\u00e2u ho\u00e0n h\u1ea3o v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n

Blends- s\u1ef1 pha tr\u1ed9n, ti\u1ebfp n\u1ed1i c\u1ee7a m\u00e0u s\u1eafc<\/strong><\/span><\/h2>\n

S\u1eafc th\u00e1i c\u1ee7a m\u00e0u s\u1ebd \u0111\u01b0\u1ee3c n\u1ed1i ti\u1ebfp nhau gi\u00fap ng\u01b0\u1eddi thi\u1ebft k\u1ebf t\u1ea1o n\u00ean nh\u1eefng logo h\u00e0i h\u00f2a v\u00e0 n\u1ed5i b\u1eadt.<\/span><\/p>\n

Ngu\u1ed3n: Thi\u1ebft k\u1ebf logoArt<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n