{"id":6649,"date":"2018-11-26T09:52:31","date_gmt":"2018-11-26T09:52:31","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=6649"},"modified":"2019-03-05T15:00:08","modified_gmt":"2019-03-05T08:00:08","slug":"39-phong-chu-bat-cu-nha-thiet-ke-logo-cung-can-phai-biet","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/39-phong-chu-bat-cu-nha-thiet-ke-logo-cung-can-phai-biet\/","title":{"rendered":"\u00a039 ph\u00f4ng ch\u1eef b\u1ea5t c\u1ee9 nh\u00e0 thi\u1ebft k\u1ebf logo c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Ki\u1ec3u ch\u1eef s\u1ebd quy\u1ebft \u0111\u1ecbnh m\u1ed9t Thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span> th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i. Ph\u00f4ng ch\u1eef ph\u00f9 h\u1ee3p s\u1ebd l\u00e0m logo c\u1ee7a b\u1ea1n h\u1ea5p d\u00e3n, nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu ch\u1ecdn sao ph\u00f4ng ch\u1eef, logo s\u1ebd k\u00e9m h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7t \u0111\u1ebfn b\u1ea1n c\u00e1c ph\u00f4ng ch\u1eef n\u1ed5i b\u1eadt nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i – b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng n\u0103m 1600 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 39 ph\u00f4ng ch\u1eef tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n n\u00ean xem x\u00e9t s\u1eed d\u1ee5ng trong thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh. H\u00e3y l\u01b0u l\u1ea1i b\u00e0i vi\u1ebft n\u00e0y nh\u01b0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u 101 ph\u00f4ng ch\u1eef l\u1ea5y c\u1ea3m h\u1ee9ng!<\/span><\/p>\n

Ph\u00f4ng ch\u1eef logo 1600 \u2013 1980<\/span><\/h2>\n

Nh\u1eefng n\u0103m 1600-1980 \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho ki\u1ec3u ch\u1eef nh\u01b0 ch\u00fang ta bi\u1ebft. Trong kho\u1ea3ng th\u1eddi gian n\u00e0y, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf Logo<\/strong> \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i ph\u00f4ng ch\u00ednh m\u00e0 ch\u00fang ta v\u1eabn s\u1eed d\u1ee5ng ng\u00e0y nay nh\u01b0 ch\u1eef c\u00f3 ch\u00e2n, kh\u00f4ng ch\u00e2n, ch\u00e2n l\u1edbn v\u00e0 ki\u1ec3u h\u00ecnh h\u1ecdc. S\u1ef1 c\u1ea9n tr\u1ecdng trong t\u1eebng chi ti\u1ebft nh\u1ecf c\u1ee7a nh\u1eefng ki\u1ec3u ch\u1eef n\u00e0y gi\u00fap ch\u00fang t\u1ed3n t\u1ea1i v\u0129nh c\u1eedu: C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 th\u1eed nghi\u1ec7m s\u1eeda \u0111\u1ed5i h\u1ebft l\u1ea7n n\u00e0y qua l\u1ea7n kh\u00e1c b\u1ec1 m\u1eb7t logo c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 ta t\u00ecm hi\u1ec3u.<\/span><\/p>\n

1. T\u00ean ki\u1ec3u ch\u1eef: Garamond<\/span><\/h3>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi: th\u1ebf k\u1ef7 16<\/span><\/p>\n

Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Claude Garamond, Jean Jannon<\/span><\/p>\n

Qu\u1ed1c gia: Ph\u00e1p<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Phong c\u00e1ch c\u1ed5 \u0111i\u1ec3n<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Garamond l\u00e0 ph\u00f4ng ch\u1eef ti\u00ean phong m\u1edf \u0111\u1ea7u ra r\u1ea5t nhi\u1ec1u ph\u00f4ng ch\u1eef sau n\u00e0y. Nhi\u1ec1u thi\u1ebft k\u1ebf ch\u00fang ta th\u1ea5y trong th\u1eadp k\u1ef7 n\u00e0y \u0111\u01b0\u1ee3c phi\u00ean ra t\u1eeb ki\u1ec3u ch\u1eef c\u00e1i c\u1ee7a Claude Garamond v\u00e0 Jean Jannon trong th\u1ebf k\u1ef7 16. Ph\u00f4ng ch\u1eef Garamond tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ki\u1ec3u ch\u1eef n\u1ed5i ti\u1ebfng \u0111\u1ea7u ti\u00ean khi n\u00f3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i H\u1ed9i ch\u1ee3 Th\u1ebf gi\u1edbi Paris v\u00e0o n\u0103m 1900, v\u00e0 h\u00e0ng ch\u1ee5c bi\u1ebfn th\u1ec3 xu\u1ea5t hi\u1ec7n sau \u0111\u00f3. s\u1ef1 n\u1ed5i ti\u1ebfng n\u00e0y v\u1eabn k\u00e9o d\u00e0i su\u1ed1t nh\u1eefng th\u1eadp ni\u00ean ti\u1ebfp theo.<\/span><\/p>\n

Garamond c\u00f3 ki\u1ec3u d\u00e1ng thanh l\u1ecbch. C\u00e1c ch\u00e2n (serif)\u00a0c\u1ee7a t\u1eebng ch\u1eef c\u00e1i \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda th\u1ee7 c\u00f4ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a ch\u00fang, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 nh\u1eefng c\u00e1i trong ch\u1eef “T”. B\u1edfi v\u00ec serif r\u1ea5t truy\u1ec1n c\u1ea3m, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t ng\u1eef c\u1ea3nh vui t\u01b0\u01a1i – nh\u01b0 c\u00f3 th\u1ec3 th\u1ea5y trong nh\u1eefng thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a Apple. C\u00e1c m\u1eabu ch\u1eef tinh ch\u1ebf c\u0169ng gi\u00fap ph\u00f4ng ch\u1eef n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p h\u01a1n -nh\u01b0 logo c\u1ee7a American Eagle.<\/span><\/p>\n

H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef n\u00e0y \u0111\u1ec3 m\u1ed9t thi\u1ebft k\u1ebf logo<\/strong> c\u00e1 t\u00ednh, chuy\u00ean nghi\u1ec7p v\u00e0 tr\u01b0\u1eddng t\u1ed3n.<\/span><\/p>\n

2.T\u00ean ki\u1ec3u ch\u1eef: Bodoni<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a0<\/em>1700s\u00a0<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Giambattista Bodoni<\/span>
\n Qu\u1ed1c gia: :\u00a0\u00dd<\/span>
\n Ki\u1ec3u d\u00e1ng:\u00a0Hi\u1ec7n \u0111\u1ea1i (Didone), c\u00f3 ch\u00e2n<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Ki\u1ec3u ch\u1eef Bodoni n\u1ed5i l\u00ean trong kho\u1ea3ng th\u1eddi gian c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ch\u1eef \u0111ang th\u1eed nghi\u1ec7m s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n gi\u1eefa c\u00e1c \u0111\u1eb7c t\u00ednh d\u00e0y v\u00e0 m\u1ecfng. Giambattista Bodoni \u0111\u00e3 quy\u1ebft t\u00e2m th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m v\u00e0 t\u1ea1o ra ph\u00f4ng ch\u1eef \u1ea5n t\u01b0\u1ee3ng n\u00e0y. N\u00f3 g\u00e2y ti\u1ebfng vang v\u00e0o th\u1eddi gian \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c logo n\u1ed5i ti\u1ebfng nh\u01b0 Vogue v\u00e0 Calvin Klein, v\u00e0 l\u00e0 m\u1ed9t ph\u00f4ng ch\u1eef tuy\u1ec7t v\u1eddi khi c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ch\u00ednh th\u1ed1ng.<\/span><\/p>\n

Nh\u01b0 b\u1ea1n s\u1ebd th\u1ea5y b\u00ean d\u01b0\u1edbi, Bodoni c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m chung v\u1edbi ki\u1ec3u ch\u1eef c\u1ee7a Didot b\u1edfi v\u00ec n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. D\u00f9 ki\u1ec3u ch\u1eef Bodoni c\u00f3 phong c\u00e1ch ri\u00eang.<\/span><\/p>\n

H\u00e3y xem x\u00e9t s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef n\u00e0y cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111ang n\u1ed5i ti\u1ebfng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/span><\/p>\n

3.T\u00ean ki\u1ec3u ch\u1eef: Didot\"\"<\/span><\/h3>\n

N\u0103m ra \u0111\u1eddi :\u00a01799<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Didot<\/span>
\n Qu\u1ed1c gia: :\u00a0Ph\u00e1p<\/span>
\n Ki\u1ec3u d\u00e1ng:\u00a0Didone, c\u00f3 ch\u00e2n<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Tr\u01b0\u1edbc khi Didot \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef, n\u00f3 l\u00e0 t\u00ean c\u1ee7a m\u1ed9t gia \u0111\u00ecnh bao g\u1ed3m c\u00e1c nh\u00e0 in c\u1ee7a Ph\u00e1p, nh\u00e0 \u0111i\u00eau kh\u1eafc v\u00e0 xu\u1ea5t b\u1ea3n v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1700. H\u1ecd t\u1ea1o ra nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a Didot, m\u1ed9t trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong logo c\u1ee7a Giorgio Armani. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Bodoni, Didot c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao, \u0111\u1ed9t ng\u1ed9t gi\u1eefa c\u00e1c n\u00e9t d\u00e0y v\u00e0 m\u1ecfng g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Ph\u00f4ng ch\u1eef n\u00e0y c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea5y trong gi\u1edbi th\u1eddi trang. Didot ph\u00e1t huy hi\u1ec7u qu\u1ea3 cao nh\u1ea5t khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed1i gi\u1ea3n, k\u1ebft h\u1ee3p v\u1edbi m\u00e0u s\u1eafc c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef khi d\u00f9ng cho m\u1ed9t logo kh\u00f4ng qu\u00e1 \u0111\u00f2i h\u1ecfi s\u1ef1 \u1ea5n t\u01b0\u1ee3ng: ki\u1ec3u tr\u01b0\u1edfng th\u00e0nh v\u00e0 c\u1ed5 \u0111i\u1ec3n.<\/span><\/p>\n

4.T\u00ean ki\u1ec3u ch\u1eef: Futura<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01927<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Paul Renner<\/span>
\n Qu\u1ed1c gia: :\u00a0\u0110\u1ee9c<\/span>
\n Ki\u1ec3u d\u00e1ng:\u00a0h\u00ecnh h\u1ecdc, kh\u00f4ng ch\u00e2n<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Futura c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng ki\u1ec3u ch\u1eef th\u00e0nh c\u00f4ng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong th\u1ebf k\u1ef7 20. C\u00e1c m\u1eabu ch\u1eef ki\u1ec3u h\u00ecnh h\u1ecdc l\u1ea1 k\u1ef3 c\u1ee7a \u00f4ng ti\u00ean phong cho m\u1ed9t ch\u1ee7 ngh\u0129a hi\u1ec7n \u0111\u1ea1i l\u1ea1c quan. Phong c\u00e1ch n\u00e0y ph\u1ea3n \u00e1nh nh\u1eefng th\u1eed nghi\u1ec7m ngh\u1ec7 thu\u1eadt c\u0103n b\u1ea3n \u1edf \u0110\u1ee9c v\u00e0o th\u1eddi \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i tr\u01b0\u1eddng ngh\u1ec7 thu\u1eadt Bauhaus, n\u01a1i c\u00f3 c\u00e1c gi\u00e1 tr\u1ecb xoay quanh ch\u1ee9c n\u0103ng v\u00e0 tr\u1eadt t\u1ef1. H\u1ecd c\u0169ng tin r\u1eb1ng tinh th\u1ea7n ngh\u1ec7 thu\u1eadt c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 c\u00f9ng t\u1ed3n t\u1ea1i v\u1edbi s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.<\/span><\/p>\n

T\u00f3m l\u1ea1i, Futura l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef kh\u00f4ng ch\u00e2n c\u1ed5 \u0111i\u1ec3n m\u00e0 gi\u1eef v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh gi\u1eefa h\u00e0ng lo\u1ea1t c\u00e1c ki\u1ec3u ch\u1eef kh\u00e1c trong b\u1ea5t k\u1ec3 th\u1eddi \u0111\u1ea1i n\u00e0o. FedEx v\u00e0 Swissair l\u00e0 hai c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c m\u1eabu ch\u1eef mang l\u1ea1i c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i nh\u01b0ng c\u0169ng r\u1ea5t th\u00e2n thi\u1ec7n.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho logo c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n \u0111ang k\u1ef3 v\u1ecdng t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf d\u1ec5 nh\u1eadn bi\u1ebft mang ch\u00fat \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 th\u01b0\u01a1ng.<\/span><\/p>\n

5. T\u00ean ki\u1ec3u ch\u1eef: Rockwel\"\"<\/span><\/h3>\n

N\u0103m ra \u0111\u1eddi :\u00a01934<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Monotype<\/span>
\n Qu\u1ed1c gia: :\u00a0M\u1ef9<\/span>
\n Ki\u1ec3u d\u00e1ng:\u00a0Ch\u00e2n l\u1edbn<\/span><\/p>\n

B\u00ecnh lu\u1eadn: D\u00f9 Rockwell kh\u00f4ng c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef n\u1ed5i b\u1eadt t\u1eeb nh\u1eefng n\u0103m 1930. \u0110\u00e2y l\u00e0 ki\u1ec3u ch\u1eef ch\u00e2n l\u1edbn c\u1ed5 \u0111i\u1ec3n, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ch\u00e2n kh\u00f4ng b\u1ecb g\u00e3y v\u00e0 c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ef1 c\u00e2n b\u1eb1ng c\u1ee7a m\u1ed7i k\u00ed t\u1ef1.<\/span><\/p>\n

C\u00e1c m\u1eabu ch\u1eef c\u1ee7a Rockwell l\u00e0m h\u00e0i l\u00f2ng b\u1edfi s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a ch\u00fang. C\u1ea5u tr\u00fac c\u1ee7a ch\u00fang kh\u00f4ng t\u1ea1o ra kh\u00f4ng gian l\u00e0m ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y b\u1ecb \u00e1p \u0111\u1ea3o m\u1eb7c d\u00f9 tr\u00f4ng t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef n\u00e0y cho ch\u1eef k\u00fd c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kinh doanh \u0111\u1ed3 d\u00f9ng ti\u1ec7n \u00edch, x\u00e2y d\u1ef1ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng mang \u00fd ngh\u0129a.<\/span><\/p>\n

6. T\u00ean ki\u1ec3u ch\u1eef: Univers<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01954<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Adrian Frutiger<\/span>
\n Qu\u1ed1c gia: :\u00a0Th\u1ee5y S\u0129<\/span>
\n Ki\u1ec3u d\u00e1ng:\u00a0Neo-grotesque sans-serif (Ki\u1ec3u ch\u1eef c\u1ed5 \u0111i\u1ec3n kh\u00f4ng ch\u00e2n)<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Univers l\u00e0 m\u1ed9t trong nh\u1eefng ki\u1ec3u ch\u1eef \u0111\u1ea7u ti\u00ean th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng c\u1ee7a m\u1ed9t nh\u00f3m font ph\u00f9 h\u1ee3p. Nh\u00f3m Univers t\u1eadp h\u1ee3p l\u01b0\u1ee3ng l\u1edbn c\u00e1c y\u1ebfu t\u1ed1 tr\u1ecdng l\u01b0\u1ee3ng, \u0111\u1ed9 r\u1ed9ng v\u00e0 v\u1ecb tr\u00ed. Nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a n\u00f3, \u00f4ng Frutiger kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi c\u00e1c ph\u00f4ng ch\u1eef h\u00ecnh h\u1ecdc thu\u1ea7n t\u00fay \u0111\u00e3 m\u00f4 t\u1ea3 Univers l\u00e0 c\u00f3 “s\u1ef1 nh\u1ea1y c\u1ea3m th\u1ecb gi\u00e1c gi\u1eefa nh\u1eefng n\u00e9t d\u00e0y v\u00e0 m\u1ecfng, tr\u00e1nh h\u00ecnh h\u1ecdc ho\u00e0n h\u1ea3o”. S\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn chi ti\u1ebft n\u00e0y gi\u00fap cho c\u00e1c ch\u1eef c\u00e1i c\u00f3 m\u1ed9t s\u1eafc th\u00e1i r\u1ea5t s\u00e2u s\u1eafc.<\/span><\/p>\n

Nh\u00ecn v\u00e0o c\u00e1c v\u00ed d\u1ee5 ph\u00eda tr\u00ean, b\u00eca s\u00e1ch Ch\u00e2u \u00c2u\/ M\u1ef9 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn qu\u1ed1c t\u1ebf v\u00e0 ti\u1ec7n d\u1ee5ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1eabu ch\u1eef hoa. Trong khi \u0111\u00f3, logo eBay cho th\u1ea5y r\u1ea5t nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m. G\u1ea1ch ngang c\u1ee7a ch\u1eef “e” c\u00f3 m\u1ed9t n\u00e9t nh\u1eb9 h\u01a1n so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a, c\u1ea1nh b\u00ean trong h\u00ecnh tr\u00f2n ch\u1eef “b” \u0111\u01b0\u1ee3c d\u1ecbch chuy\u1ec3n nh\u1eb9 sang tr\u00e1i t\u1ea1o s\u1ef1 bi\u1ebfn \u0111\u1ed5i th\u00fa v\u1ecb, “a” v\u00e0 ” y “c\u00f3 h\u00ecnh d\u00e1ng k\u1ef3 l\u1ea1 v\u00e0 r\u00fat g\u1ecdn \u0111\u00e1ng kinh ng\u1ea1c.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef n\u00e0y cho logo \u0111\u00f2i h\u1ecfi t\u00ednh kh\u1ea3 d\u1ee5ng cao v\u00e0 ph\u1ed5 bi\u1ebfn to\u00e0n c\u1ea7u.<\/span><\/p>\n

7. T\u00ean ki\u1ec3u ch\u1eef: Helvetica<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01957<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Max Miedinger<\/span>
\n Qu\u1ed1c gia: :\u00a0Th\u1ee5y S\u0129<\/span>
\n Ki\u1ec3u d\u00e1ng: Neo-grotesque sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft r\u1eb1ng Univers n\u1ed5i ti\u1ebfng tr\u01b0\u1edbc Helvetica v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf Max Miedinger l\u1ea5y c\u1ea3m h\u1ee9ng \u0111\u1ec3 th\u00e0nh l\u1eadp m\u1ed9t c\u1ee5m ki\u1ec3u nh\u01b0 v\u1eady. C\u1ea3 hai ph\u00f4ng ch\u1eef \u0111\u1ec1u c\u00f3 \u0111\u1ed9 n\u1ed5i ti\u1ebfng t\u01b0\u01a1ng t\u1ef1 cho \u0111\u1ebfn nh\u1eefng n\u0103m 70 v\u00e0 80, khi Helvetica \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p cho Xerox, Adobe v\u00e0 Apple, l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00f4ng ch\u1eef ch\u00ednh c\u1ee7a ng\u00f4n ng\u1eef ph\u00e1t hi\u1ec7n PostScript.<\/span><\/p>\n

K\u1ec3 t\u1eeb \u0111\u00f3, Helvetica \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn vi\u1ec7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u01b0 tr\u00ean \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec ki\u1ec3u ch\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 ti\u1ec7n d\u1ee5ng, v\u1edbi nh\u1eefng n\u00e9t ch\u1ea1m qu\u1eaft – gi\u1ed1ng nh\u01b0 \u0111u\u00f4i h\u00ecnh vu\u00f4ng tr\u00f2n c\u1ee7a ch\u1eef “R”, ch\u1eef “t” v\u00e0 “f” h\u1eb9p, v\u00e0 n\u00e9t gi\u1ed1ng l\u00e0 c\u1edd c\u1ee7a s\u1ed1 1<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef cho m\u1ed9t logo h\u01b0\u1edbng t\u1edbi t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n cho kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 l\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf d\u00e0y d\u1ea1n.<\/span><\/p>\n

8. T\u00ean ki\u1ec3u ch\u1eef: ITC Lubalin Graph<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01974<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: ITC\/Herb Lubalin,\u00a0Antonio DiSpigna, Joe Sundwall,\u00a0Edward Benguiat<\/span>
\n Qu\u1ed1c gia: :\u00a0M\u1ef9<\/span>
\n Ki\u1ec3u d\u00e1ng: Neo-grotesque sans-serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: M\u1ed9t \u0111i\u1ec3m t\u0129nh l\u1eb7ng n\u1ed5i b\u1eadt ho\u00e0i c\u1ed5 l\u00e0 ITC Lubalin Graph. Ph\u00f4ng ch\u1eef n\u00e0y \u0111\u1ea7y s\u1ee9c s\u1ed1ng, nh\u01b0 c\u00f3 th\u1ec3 th\u1ea5y \u1edf g\u00f3c c\u1ea1nh ch\u1eef th\u01b0\u1eddng “e”, ch\u1eef hoa c\u00e1i ch\u00e2n “A”, v\u00e0 kh\u00f4ng th\u1ec3 qu\u00ean nh\u1eafc t\u1edbi ch\u1eef hoa “Q”<\/span><\/p>\n

Ph\u00f4ng ch\u1eef n\u00e0y \u0111\u01b0\u1ee3c l\u00e0m ra t\u1ea1o ra t\u1eeb nhi\u1ec1u t\u1ec9 tr\u1ecdng kh\u00e1c nhau, v\u00e0 ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng logo IBM c\u1ee7a Paul Rand l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng phu c\u1ee7a c\u00e1ch k\u1ebft h\u1ee3p t\u1ef7 tr\u1ecdng ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho c\u00e1c nh\u00e3n hi\u1ec7u c\u00f3 ch\u1ee9a ch\u1eef “Q” v\u00e0 \/ ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ki\u1ec3u ch\u1eef tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng v\u00e0 n\u0103ng \u0111\u1ed9ng.<\/span><\/p>\n

9. T\u00ean ki\u1ec3u ch\u1eef: Frutiger<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01975<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Adrian Frutiger<\/span>
\n Qu\u1ed1c gia: :\u00a0Th\u1ee5y S\u0129<\/span>
\n Ki\u1ec3u d\u00e1ng: Humanist (Ki\u1ec3u ch\u1eef c\u1ed5 \u0111i\u1ec3n kh\u00f4ng ch\u00e2n),\u00a0ch\u1eef kh\u00f4ng ch\u00e2n<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Ch\u1eafc b\u1ea1n v\u1eabn c\u00f2n nh\u1edb Adrian Frutiger, nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a ki\u1ec3u ch\u1eef Univers? \u0110\u00e2y l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m l\u1edbn kh\u00e1c c\u1ee7a \u00f4ng \u1ea5y. Frutiger thi\u1ebft k\u1ebf ki\u1ec3u ch\u1eef mang t\u00ednh thi\u1ebft th\u1ef1c v\u00e0 h\u1eefu \u00edch d\u00f9 v\u1edbi b\u1ea5t k\u1ef3 m\u1ee5c \u0111\u00edch n\u00e0o. Ph\u00f4ng ch\u1eef r\u00f5 n\u00e9t \u1edf k\u00edch th\u01b0\u1edbc nh\u1ecf ho\u1eb7c \u1edf kho\u1ea3ng c\u00e1ch xa. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ph\u00f4ng ch\u1eef n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean h\u1ed9 chi\u1ebfu Th\u1ee5y S\u0129 t\u1eeb n\u0103m 1985.<\/span><\/p>\n

Xem x\u00e9t s\u1eed d\u1ee5ng font ch\u1eef n\u00e0y cho logo c\u00f3 v\u1ebb ngo\u00e0i t\u1ed1i gi\u1ea3n v\u00e0 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 \u1edf k\u00edch th\u01b0\u1edbc nh\u1ecf v\u00e0 c\u1ea3 kho\u1ea3ng c\u00e1ch xa.<\/span><\/p>\n

10. T\u00ean ki\u1ec3u ch\u1eef: ITC Bauhaus<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01975<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0ITC\/Ed Benguiat\u00a0and\u00a0Victor Caruso<\/span>
\n Qu\u1ed1c gia: :\u00a0Th\u1ee5y S\u0129<\/span>
\n Ki\u1ec3u d\u00e1ng: c\u00f3 ch\u00e2n<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Bauhaus, v\u00e0 nhi\u1ec1u thi\u1ebft k\u1ebf kh\u00e1c c\u1ee7a n\u00f3, \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i l\u1ea1i t\u1eeb ph\u00f4ng ch\u1eef b\u1ecb l\u00e3ng qu\u00ean n\u0103m 1925 Universal. B\u1ed1 c\u1ee5c ITC Bauhaus mang c\u1ea3m h\u1ee9ng t\u1eeb Universal v\u00e0 x\u00e2y d\u1ef1ng tr\u00ean \u0111\u00f3 t\u1eadp h\u1ee3p c\u00e1c k\u00fd t\u1ef1 ch\u1eef hoa v\u00e0 ch\u1eef th\u01b0\u1eddng, s\u00e0ng l\u1ecdc l\u1ea1i to\u00e0n b\u1ed9. C\u00e1c thi\u1ebft k\u1ebf \u0111\u1ec1u c\u00f3 c\u00f9ng t\u1ef7 tr\u1ecdng v\u00e0 h\u00ecnh kh\u1ed1i nh\u01b0ng b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 r\u1ea5t n\u1ed5i lo\u1ea1n trong \u0111\u01b0\u1eddng cong v\u00e0 kh\u00f4ng gian \u00e2m chi\u1ec1u. Ph\u00f4ng ch\u1eef c\u00f3 c\u1ea3m gi\u00e1c retro v\u00e0 ho\u00e0n h\u1ea3o cho c\u00e1c m\u1eabu thi\u1ebft k\u1ebf logo mu\u1ed1n t\u00ecm c\u1ea3m gi\u00e1c x\u01b0a c\u0169.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho thi\u1ebft k\u1ebf logo khi mu\u1ed1n m\u1ed9t c\u1ea3m gi\u00e1c ho\u00e0i c\u1ed5 ho\u1eb7c retro.<\/span><\/p>\n

Ph\u00f4ng ch\u1eef logo trong th\u1eddi k\u1ef3 1990 \u2013 2000\u00a0<\/span><\/h2>\n

Trong nh\u1eefng n\u0103m 1990, m\u00e1y t\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong thi\u1ebft k\u1ebf ki\u1ec3u ch\u1eef, m\u1edf ra nh\u1eefng ti\u1ec1m n\u0103ng m\u1edbi. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 th\u1eed nghi\u1ec7m v\u1edbi h\u00ecnh h\u1ecdc ti\u00ean ti\u1ebfn, hi\u1ec7u \u1ee9ng Photoshop v\u00e0 t\u00ednh to\u00e1n t\u1ec9 l\u1ec7 tr\u00ean m\u00e1y t\u00ednh. Nhi\u1ec1u ph\u00f4ng ch\u1eef t\u1eeb th\u1eddi \u0111\u1ea1i n\u00e0y \u0111\u00e3\u00a0 b\u1ee9c ph\u00e1 n\u1ec1n m\u00f3ng m\u1edbi, t\u1ea1o ra nh\u1eefng phong c\u00e1ch m\u1edbi \u0111\u01b0\u1ee3c trong thi\u1ebft k\u1ebf logo.<\/span><\/p>\n

11. T\u00ean ki\u1ec3u ch\u1eef: \u00a0FF Meta<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01991<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Erik Spiekermann<\/span>
\n Qu\u1ed1c gia: :\u00a0\u0110\u1ee9c<\/span>
\n Ki\u1ec3u d\u00e1ng: Humanist, sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Theo nh\u00e0 thi\u1ebft k\u1ebf ph\u00f4ng ch\u1eef Spiekermann, FF Meta \u0111\u01b0\u1ee3c d\u1ef1 \u0111\u1ecbnh l\u00e0 ph\u1ea3n \u0111\u1ec1 c\u1ee7a Helvetica. Trong tr\u01b0\u1eddng h\u1ee3p Helvetica n\u00e9t c\u1ee9ng h\u01a1n, FF Meta cong v\u00e0 m\u1ec1m m\u1ea1i h\u01a1n. D\u1ea5u ch\u1ea5m tr\u00f2n tr\u00ean “i”, c\u00e1c \u0111\u01b0\u1eddng cong b\u1ea5t th\u01b0\u1eddng s\u1ebd d\u1ec5 d\u00e0ng th\u1ea5y khi b\u1ea1n li\u1ebfc m\u1eaft qua c\u00e1c ch\u1eef font n\u00e0y.<\/span><\/p>\n

Tr\u1edb tr\u00eau thay, v\u00ec s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a n\u00f3, FF Meta \u0111\u01b0\u1ee3c coi l\u00e0 Helvetica c\u1ee7a nh\u1eefng n\u0103m 90! N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong logo c\u1ee7a Herman Miller v\u00e0 The Weather Channel.<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef n\u00e0y n\u1ebfu b\u1ea1n h\u1ee9ng th\u00fa v\u1edbi Helvetica nh\u01b0ng mu\u1ed1n c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u00e0 t\u01b0\u01a1i m\u1edbi h\u01a1n!<\/span><\/p>\n

12. T\u00ean ki\u1ec3u ch\u1eef: FF Blur<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01992<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Neville Brody<\/span>
\n Qu\u1ed1c gia: :\u00a0Anh Qu\u1ed1c<\/span>
\n Ki\u1ec3u d\u00e1ng: Th\u1eed nghi\u1ec7m, sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Trong nh\u1eefng n\u0103m 1990, c\u00f3 hai s\u1ef1 chuy\u1ec3n \u0111\u1ed5i ch\u00ednh trong ki\u1ec3u ch\u1eef. M\u1ed9t l\u00e0 s\u1ef1 gi\u1ea3m nh\u1eb9 trong vi\u1ec7c ch\u00fa \u00fd t\u1edbi t\u00ednh d\u1ec5 \u0111\u1ecdc, v\u00e0 th\u1ee9 hai l\u00e0 vi\u1ec7c gi\u1edbi thi\u1ec7u m\u00e1y t\u00ednh. FF Blur th\u1ec3 hi\u1ec7n c\u1ea3 hai xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

Neville Brody \u0111\u00e3 t\u1ea1o ra ph\u00f4ng n\u00e0y b\u1eb1ng c\u00e1ch thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean Akzidenz-Grotesk b\u1eb1ng c\u00e1ch blur ba l\u1ea7n b\u1edfi Photoshop nh\u1eb1m t\u1ea1o ra ba t\u1ec9 tr\u1ecdng t\u01b0\u01a1ng \u1ee9ng. K\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1eb7c bi\u1ec7t d\u1ec5 \u0111\u1ecdc, nh\u01b0ng n\u00f3 kh\u00e1 th\u00fa v\u1ecb v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed9t ph\u00e1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng kho\u1ea3ng \u0111\u1ea7u nh\u1eefng n\u0103m 90.<\/span><\/p>\n

Ph\u00f4ng ch\u1eef n\u00e0y c\u00f3 th\u1ec3 d\u00f9ng cho logo kh\u00e1c bi\u1ec7t, v\u01b0\u1ee3t m\u1ecdi khu\u00f4n kh\u1ed5.<\/span><\/p>\n

13. T\u00ean ki\u1ec3u ch\u1eef: Horizon<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01992<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Bitstream<\/span>
\n Qu\u1ed1c gia: :\u00a0M\u1ef9<\/span>
\n Ki\u1ec3u d\u00e1ng: Th\u1eed nghi\u1ec7m\/h\u00ecnh h\u1ecdc, sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Horizon l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ki\u1ec3u ch\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong lo\u1ea1t c\u00e1c ph\u1ea7n Start Trek th\u1eddi k\u1ef3 \u0111\u1ea7u. Do s\u1ef1 ph\u00f9 h\u1ee3p n\u00ean ph\u00f4ng ch\u1eef n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng 21 n\u0103m sau trong b\u1ed9 phim Star Trek: Into Darkness. \u0110\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1eed nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 trong nh\u1eefng n\u0103m 90, Horizon c\u00f3 nh\u1eefng g\u00f3c c\u1ea1nh kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc t\u1ea1o b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 s\u1eafc s\u1ea3o.<\/span><\/p>\n

Ph\u00f4ng ch\u1eef n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh t\u01b0\u01a1ng lai v\u00e0 h\u01a1i h\u01b0\u1edbng khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng.<\/span><\/p>\n

14. T\u00ean ki\u1ec3u ch\u1eef: Big Caslon<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01994<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Matthew Carter<\/span>
\n Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: c\u1ed5 \u0111i\u1ec3n,\u00a0serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Big Caslon l\u00e0 s\u1ef1 h\u1ed3i sinh t\u1eeb m\u1ed9t nh\u00f3m c\u00e1c ki\u1ec3u ch\u1eef serif t\u1eeb nh\u1eefng n\u0103m 1600 b\u1edfi William Caslon I. Ki\u1ec3u ch\u1eef n\u00e0y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c ki\u1ec3u ch\u1eef \u0111i\u1ec3n c\u1ed5 \u0111i\u1ec3n theo d\u00f2ng typography k\u1ef9 thu\u1eadt s\u1ed1. H\u1ea7u h\u1ebft c\u00e1c ch\u1eef serifs \u0111\u1ec1u s\u1eafc n\u00e9t v\u00e0 b\u00e9n nh\u1ecdn, trong khi m\u1ed9t s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1eef hoa “G” v\u00e0 “S” h\u01a1i mang t\u00ednh h\u00ecnh h\u1ecdc. Nh\u00ecn chung, t\u00ednh d\u1eef d\u1ed9i, m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec3m ch\u00ednh trong thi\u1ebft k\u1ebf c\u1ee7a Big Caslon.<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng font ch\u1eef n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t logo lan t\u1ecfa nh\u1eefng v\u1eabn tinh t\u1ebf, thanh l\u1ecbch.<\/span><\/p>\n

15. T\u00ean ki\u1ec3u ch\u1eef: Sackers Gothic<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01994<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Monotype<\/span>
\n Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Sackers Gothic l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00f4ng ch\u1eef khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y ph\u1ea3i y\u00eau th\u00edch. C\u00e1c \u0111\u01b0\u1eddng cong trong ch\u1eef “S” kh\u00f4ng ho\u00e0n h\u1ea3o m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o , t\u1ef7 l\u1ec7 c\u1ee7a ch\u1eef “E”, R “v\u00e0” C ” t\u1ea1o ra t\u00e1c \u0111\u1ed9ng b\u00ean trong v\u00e0 ki\u1ec3u ch\u1eef nh\u01b0 m\u1ed9t t\u1ed5ng th\u1ec3 \u1ea5m \u00e1p, \u0111\u1eb9p \u0111\u1ebd. Sackers Gothic s\u1ebd hi\u1ec7u qu\u1ea3 cho thi\u1ebft k\u1ebf chai r\u01b0\u1ee3u vang, b\u1ea3ng hi\u1ec7u c\u1ed5 \u0111i\u1ec3n, ho\u1eb7c trang tr\u1ea1i cho \u0111\u1ebfn b\u00e0n trong c\u00e1c nh\u00e0 h\u00e0ng.<\/span><\/p>\n

H\u00e3y c\u00e2n nh\u1eafc font ch\u1eef n\u00e0y trong thi\u1ebft k\u1ebf logo mang h\u01a1i h\u01b0\u1edbng tr\u01b0\u1eddng h\u1ecdc c\u1ed5 \u0111i\u1ec3n v\u00e0 tinh t\u1ebf.<\/span><\/p>\n

16. T\u00ean ki\u1ec3u ch\u1eef: FF Din<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01995<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0FontFont\/Albert-Jan Pool<\/span>
\n Qu\u1ed1c gia: \u0110\u1ee9c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: FF Din \u0111\u01b0\u1ee3c t\u1ea1o ra cho FontFont b\u1edfi Erik Spiekermann (c\u0169ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a FF Meta) v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh ki\u1ec3u ch\u1eef b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a h\u1ecd. N\u00f3 hi\u1ec7n \u0111\u1ea1i h\u00f3a thi\u1ebft k\u1ebf san-serif b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng c\u00e1c ph\u1ea7n tr\u00f2n v\u00e0o c\u00e1c h\u00ecnh b\u1ea7u d\u1ee5c h\u00ecnh h\u1ecdc, c\u1eaft c\u00e1c m\u1eabu ch\u1eef \u0111\u1ed9t ng\u1ed9t (nh\u01b0ng l\u00e0m h\u00e0i l\u00f2ng) v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u01b0\u1eddng cong s\u1eafc n\u00e9t th\u00f4ng qua h\u00ecnh h\u1ecdc ti\u00ean ti\u1ebfn.<\/span><\/p>\n

\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t thay th\u1ebf cho Helvetica. M\u1ed9t ph\u00f4ng ch\u1eef m\u00e0 v\u1eabn c\u00f3 c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c nh\u01b0ng hi\u1ec7n \u0111\u1ea1i h\u01a1n<\/span><\/p>\n

17. T\u00ean ki\u1ec3u ch\u1eef: Sassoon<\/span><\/h3>\n

\"17-sassoon\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01995<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Rosemary Sassoon<\/span>
\n Qu\u1ed1c gia: Anh Qu\u1ed1c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

\u00dd ki\u1ebfn: Sassoon \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi m\u1ed9t trong s\u1ed1 \u00edt nh\u00e0 thi\u1ebft k\u1ebf n\u1eef n\u1ed5i ti\u1ebfng trong l\u1ecbch s\u1eed g\u1ea7n \u0111\u00e2y, Rosemary Sassoon. Ki\u1ec3u ch\u1eef n\u00e0y mang t\u1edbi c\u1ea3m gi\u00e1c k\u1ef3 l\u1ea1 nh\u01b0ng v\u1eabn r\u1ea5t th\u00e2n thi\u1ec7n \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ed1i gi\u1ea3n n\u00ean r\u1ea5t \u0111\u01b0\u1ee3c<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef logo n\u00e0y trong c\u00e1c \u1ee9ng d\u1ee5ng cho tr\u1ebb em ho\u1eb7c c\u00e1c nh\u00e3n hi\u1ec7u k\u1ef3 l\u1ea1 ho\u1eb7c mang t\u00ednh t\u01b0\u1edfng t\u01b0\u1ee3ng cao.<\/span><\/p>\n

18. T\u00ean ki\u1ec3u ch\u1eef: Baltica<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a01998<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Paratype\/Vera Chiminova, Isay Slutsker<\/span>
\n Qu\u1ed1c gia: Nga<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Slab serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: M\u1eb7c d\u00f9 Baltica ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed\u00a0 c\u1ee7a slab serif, nh\u01b0ng n\u00f3 tr\u00f4ng r\u1ea5t gi\u1ed1ng v\u1edbi m\u1ed9t sans-serif \u0111\u01a1n gi\u1ea3n. V\u1edbi c\u00e1c l\u1edbp l\u00f3t v\u00e0 chi\u1ec1u r\u1ed9ng kh\u00e1c nhau t\u1eeb c\u00e1c m\u1eabu ch\u1eef, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf b\u00ecnh th\u01b0\u1eddng c\u1ee7a slab-serif\u00a0 Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa n\u00f3 v\u00e0 Baltica, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u Winston.<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef n\u00e0y cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ed5 \u0111i\u1ec3n mu\u1ed1n t\u1ea1o s\u1ef1 tin c\u1eady b\u1ea5t ch\u1ea5p c\u00e1c quan ni\u1ec7m v\u1ec1 s\u1ef1 l\u1ed7i th\u1eddi.<\/span><\/p>\n

19. T\u00ean ki\u1ec3u ch\u1eef: FF Avance<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02000<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Evert Bloemsma<\/span><\/p>\n

Qu\u1ed1c gia: \u0110\u1ee9c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: FF Avance l\u00e0 ki\u1ec3u ch\u1eef \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ch\u1eef serifs b\u1ea5t \u0111\u1ed1i x\u1ee9ng. C\u00e1c ch\u1eef c\u00e1i th\u1ea5p h\u01a1n c\u1ee7a ch\u1eef “A” \u1edf b\u00ean ph\u1ea3i, trong khi ch\u1eef hoa ph\u00eda tr\u00ean ch\u1eef “v” \u1edf b\u00ean tr\u00e1i.<\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n mi\u00eau t\u1ea3 chuy\u1ec3n \u0111\u1ed9ng v\u00e0 n\u0103ng l\u01b0\u1ee3ng h\u00e3y ch\u1ecdn font ch\u1eef n\u00e0y. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi d\u00f9ng cho ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ec3 thao, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 l\u1ea5y h\u00e0nh \u0111\u1ed9ng l\u00e0m g\u1ed1c.<\/span><\/p>\n

20. T\u00ean ki\u1ec3u ch\u1eef: Modesto<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02000<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Jim Parkinson<\/span><\/p>\n

Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Modesto c\u00f3 m\u1ed9t l\u1ecbch s\u1eed r\u1ea5t th\u00fa v\u1ecb b\u1eaft ngu\u1ed3n nh\u1eefng r\u1ea1p xi\u1ebfc th\u1ebf k\u1ef7 19, 20 v\u00e0 ki\u1ec3u ch\u1eef s\u01a1n tay. Thi\u1ebft k\u1ebf l\u1eb7p l\u1ea1i s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y c\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u1ef1 v\u00e0 ho\u00e0n thi\u1ec7n \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t nh\u00f3m ho\u00e0n thi\u1ec7n 23 font ch\u1eef.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n mu\u1ed1n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb phong c\u00e1ch xi\u1ebfc c\u1ed5 \u0111i\u1ec3n, th\u01b0\u01a1ng hi\u1ec7u th\u00f9ng g\u1ed7 c\u1ed5 \u0111i\u1ec3n ho\u1eb7c thi\u1ebft k\u1ebf h\u1ed9p x\u00ec g\u00e0.<\/span><\/p>\n

Ph\u00f4ng ch\u1eef logo 2000 \u2013 2010<\/span><\/h2>\n

Trong nh\u1eefng n\u0103m 2000, ki\u1ec3u ch\u1eef tr\u1edf l\u1ea1i v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u0103n b\u1ea3n. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng c\u00e1c m\u1eabu c\u1ee7a nh\u1eefng th\u1eddi k\u1ef3 tr\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i ch\u00fang. C\u00e1c v\u00ed d\u1ee5 sau cho th\u1ea5y c\u00e1c ph\u00f4ng ch\u1eef c\u1ee7a th\u1eddi k\u1ef3 n\u00e0y k\u1ebft h\u1ee3p c\u00e1c phong c\u00e1ch humanist c\u00f3 t\u1eeb nh\u1eefng n\u0103m 1600 v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c r\u00f5 n\u00e9t c\u1ee7a th\u1eddi \u0111\u1ea1i vi t\u00ednh. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 t\u00ecm ra c\u00e1ch k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t cho ki\u1ec3u thi\u1ebft k\u1ebf ki\u1ec3u ch\u1eef (v\u00e0, t\u1ea5t nhi\u00ean, logo)!<\/span><\/p>\n

21. T\u00ean ki\u1ec3u ch\u1eef: Neo Sans<\/span><\/h3>\n

<\/span><\/h3>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02004<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Monotype\/Sebastion Lester<\/span><\/p>\n

Qu\u1ed1c gia: Anh Qu\u1ed1c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Neo Sans \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n cho c\u00e1c ki\u1ec3u ch\u1eef sans-serif v\u1edbi c\u00e1c g\u00f3c cong. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ki\u1ec3u ch\u1eef \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt theo m\u1ed9t c\u00e1ch ph\u1ee9c t\u1ea1p v\u00e0 tinh t\u1ebf. N\u00f3 l\u00e0m gi\u1ea3m c\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a ph\u00f4ng ch\u1eef v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n h\u01a1n. Ph\u00f4ng ch\u1eef n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c Intel s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u01b0 \u0111\u00e3 th\u1ea5y trong v\u00ed d\u1ee5 \u1edf ph\u00eda tr\u00ean, b\u00ean ph\u1ea3i.<\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u00e2n thi\u1ec7n, m\u1ea1ch l\u1ea1c v\u00e0 th\u1ed1ng nh\u1ea5t, h\u00e3y xem x\u00e9t s\u1eed d\u1ee5ng font ch\u1eef n\u00e0y.<\/span><\/p>\n

22. T\u00ean ki\u1ec3u ch\u1eef: \u00a0Proxima Nova<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02005<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Mark Simonson<\/span><\/p>\n

Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Theo nh\u00e0 thi\u1ebft k\u1ebf, Proxima Nova l\u00e0 m\u1ed9t ph\u00f4ng ch\u1eef c\u1ea7u n\u1ed1i gi\u1eef c\u00e1c ph\u00f4ng ch\u1eef nh\u01b0 Futura v\u00e0 Akzidenz-Grotesk. D\u1ef1a tr\u00ean \u0111\u1ed9 ph\u1ed5 r\u1ed9ng c\u1ee7a phong c\u00e1ch typography, c\u1ea7u n\u1ed1i n\u00e0y r\u1ea5t \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n.<\/span><\/p>\n

Proxima Nova l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef c\u00e2n b\u1eb1ng h\u00ecnh h\u1ecdc c\u1ed5 \u0111i\u1ec3n v\u00e0 t\u1ef7 l\u1ec7 hi\u1ec7n \u0111\u1ea1i. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 nh\u1ea1c Spotify v\u00e0 Twitter.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng font ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean internet.<\/span><\/p>\n

23. T\u00ean ki\u1ec3u ch\u1eef: Foco<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02006<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Veronika Burian, Fabio Haag<\/span><\/p>\n

Qu\u1ed1c gia: Anh<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: M\u1ecdi th\u1ee9 \u0111\u1ec1u tr\u00f2n. Foco \u0111\u1ed9c \u0111\u00e1o b\u1edfi \u1edf n\u00f3 c\u00f3 s\u1ef1 t\u00e1i xu\u1ea5t hi\u1ec7n t\u00ednh d\u1ec5 \u0111\u1ecdc \u0111\u00e3 b\u1ecb m\u1ea5t trong nh\u1eefng cu\u1ed9c th\u1eed nghi\u1ec7m s\u1ed1 n\u0103m 1990. Ph\u00f4ng ch\u1eef n\u00e0y th\u1eed nghi\u1ec7m v\u1edbi s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c g\u00f3c m\u1ec1m v\u1edbi b\u00e1n k\u00ednh “nhanh” v\u00e0 “ch\u1eadm” g\u00f3c v\u1edbi b\u00e1n k\u00ednh r\u1ed9ng. V\u1ec1 kh\u00eda c\u1ea1nh \u0111\u00f3, n\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 t\u00ednh.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, kho\u1ea3ng c\u00e1ch gi\u1eef c\u00e1c ch\u1eef c\u00e1i v\u00e0 t\u1ec9 tr\u1ecdng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean s\u1eafp x\u1ebfp c\u1ea9n th\u1eadn \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 s\u1eed d\u1ee5ng \u0111a ch\u1ee9c n\u0103ng. Font ch\u1eef n\u00e0y hi\u1ec7u qu\u1ea3 khi l\u00e0m m\u1eb7t ch\u00ednh logo, ph\u1ee5 \u0111\u1ec1 ho\u1eb7c kh\u1ea9u hi\u1ec7u.<\/span><\/p>\n

Xem x\u00e9t s\u1eed d\u1ee5ng n\u00f3 n\u1ebfu b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00f4ng d\u1ec5 th\u01b0\u01a1ng, vui nh\u1ed9n.<\/span><\/p>\n

24. T\u00ean ki\u1ec3u ch\u1eef: Tondo<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02007<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Veronika Burian<\/span><\/p>\n

Qu\u1ed1c gia: \u0110\u1ee9c\/ \u00dac<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Tr\u00f2n, sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Veronika Burian (c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi h\u1ee3p t\u00e1c t\u1ea1o n\u00ean font Foco) th\u1ef1c s\u1ef1 g\u00e2y ghi d\u1ea5u trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi Tondo, m\u1ed9t trong nh\u1eefng ph\u00f4ng ch\u1eef \u0111\u1ea7u ti\u00ean c\u00f3 g\u00f3c c\u1ef1c tr\u00f2n. K\u1ebft qu\u1ea3 l\u00e0 d\u1ec5 th\u01b0\u01a1ng, t\u01b0\u01a1i m\u00e1t v\u00e0 gi\u00e0u s\u1ee9c s\u1ed1ng khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho marathon London.<\/span><\/p>\n

S\u1eed d\u1ee5ng font ch\u1eef n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 h\u00ecnh \u1ea3nh s\u00f4i n\u1ed5i.<\/span><\/p>\n

25. T\u00ean ki\u1ec3u ch\u1eef: Museo Sans<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02008<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Jos Buivenga<\/span><\/p>\n

Qu\u1ed1c gia: H\u00e0 Lan<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: H\u00ecnh h\u1ecdc, sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Museo Sans l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n th\u00e2n thi\u1ec7n h\u01a1n c\u1ee7a Museo, m\u1ed9t ph\u00f4ng ch\u1eef serif k\u1ef3 qu\u00e1i. Ng\u01b0\u1ee3c l\u1ea1i, Museo Sans \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 gi\u1ea3m thi\u1ec3u gi\u00fap c\u00e1c gi\u1eef th\u00f4ng tho\u00e1ng h\u01a1n.<\/span><\/p>\n

Ch\u1eef c\u00e1i “Q” t\u1ea1o ra m\u1ed9t b\u1ea5t ng\u1edd tuy\u1ec7t v\u1eddi – n\u00f3 ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n gi\u1eefa c\u00e1c \u0111\u1ecbnh d\u1ea1ng ch\u1eef v\u00e0 h\u00ecnh d\u00e1ng tr\u1eebu t\u01b0\u1ee3ng b\u1eb1ng thi\u1ebft k\u1ebf ch\u1eef v\u00f2ng tr\u00f2n \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t \u0111\u01b0\u1eddng th\u1eb3ng xuy\u00ean. M\u1ed9t ni\u1ec1m vui th\u1eadt s\u1ef1 cho nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7n typographic!<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p c\u1ee7a mu\u1ed1n t\u1ed1i thi\u1ec3u h\u00f3a ti\u1ebfp c\u1eadn v\u00e0 c\u1ea7n k\u1ef9 thu\u1eadt tinh gi\u1ea3n.<\/span><\/p>\n

26. T\u00ean ki\u1ec3u ch\u1eef: Uni Sans<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02008<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Fontfabric\/Svet Simov, Ani Petrova, Vasil Stanev<\/span><\/p>\n

Qu\u1ed1c gia: Bulgaria<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: C\u00e1c \u0111\u1eb7c t\u00ednh x\u00e1c \u0111\u1ecbnh c\u1ee7a Uni Sans l\u00e0 c\u00e1ch m\u1ed9t s\u1ed1 letterforms, ch\u1eb3ng h\u1ea1n nh\u01b0 “N” v\u00e0 “M”, \u0111\u00e3 m\u1edf r\u1ed9ng g\u00f3c c\u1eaft ra kh\u1ecfi c\u00e1i kh\u1edbp n\u1ed1i. N\u00f3 k\u1ef3 l\u1ea1 v\u00e0 m\u1edf ra c\u00e1nh c\u1eeda s\u00e1ng t\u1ea1o cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf.<\/span><\/p>\n

V\u00ec ph\u00f4ng ch\u1eef n\u00e0y kh\u1edbp v\u1edbi m\u00e0u s\u1eafc \u0111\u1eadm, n\u00f3 s\u1ebd l\u00e0m hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 \u0111\u1ec1 cao s\u1ee9c m\u1ea1nh nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u fitness ho\u1eb7c c\u00e1c agency truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n logo c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt trong c\u00e1c c\u00f4ng c\u1ee5 marketing.<\/span><\/p>\n

27. T\u00ean ki\u1ec3u ch\u1eef: Neue Swift<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02009<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Linotype\/Gerarad Unger<\/span><\/p>\n

Qu\u1ed1c gia: H\u00e0 Lan<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Neue Swift \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ea1ch ngang, gi\u00fap c\u00e1c t\u1eeb v\u00e0 d\u00f2ng nh\u00ecn t\u00e1ch ra v\u00e0 d\u1ec5 \u0111\u1ecdc. \u0110i\u1ec1u n\u00e0y l\u00e0m cho Neue Swift tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho c\u00e1c logo d\u00e0i! Ph\u00f4ng ch\u1eef c\u0169ng c\u00f3 nh\u1eefng \u0111\u01b0\u1eddng serifs nghi\u00eang ri\u00eang bi\u1ec7t v\u00e0 c\u00e1c g\u00f3c “kh\u00f4ng tr\u1ed1ng”.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u00e0i ch\u00ednh, y t\u1ebf ho\u1eb7c phi l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

28. T\u00ean ki\u1ec3u ch\u1eef: Brandon Grotesque<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02010<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0<\/strong>HVD Fonts\/Hannes von D\u00f6hren<\/span><\/p>\n

Qu\u1ed1c gia: \u0110\u1ee9c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: H\u00ecnh h\u1ecdc, sans-serif<\/span><\/p>\n

\u00dd ki\u1ebfn: Brandon Grotesque kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ki\u1ec3u ch\u1eef sans-serid kh\u00e1c v\u1edbi chi\u1ec1u cao th\u1ea5p, m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m gi\u00fap cho ki\u1ec3u ch\u1eef n\u00e0y tr\u00f4ng nh\u1ecf g\u1ecdn v\u00e0 \u1ea5m \u00e1p. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn ra n\u00f3 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Comedy Central.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu logo c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean tr\u00ean phong c\u00e1ch bao b\u00ec ho\u1eb7c thi\u1ebft k\u1ebf nh\u00e3n m\u00e1c hi\u1ec7n \u0111\u1ea1i<\/span><\/p>\n

29. T\u00ean ki\u1ec3u ch\u1eef: Bodoni Egyptian Pro<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02010<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Shinn Type\/Nick Shinn<\/span><\/p>\n

Qu\u1ed1c gia: Canada<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Bodoni Egyptian Pro l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e1 v\u1ee1 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 typographic. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Bodoni v\u00e0 t\u1ed1i gi\u1ea3n n\u00f3 th\u00e0nh thi\u1ebft k\u1ebf ch\u1ec9 c\u00f3 m\u1ed9t t\u1ec9 l\u1ec7 duy nh\u1ea5t.<\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang m\u1ed9t n\u00e9t th\u1ea9m m\u1ef9 c\u1ed5 \u0111i\u1ec3n v\u00e0 m\u1ea1nh m\u1ebd, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 h\u01a1i h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7n \u0111\u1ea1i. \u0110\u00f3 ch\u00ednh l\u00e0 n\u00e9t \u0111\u1eb9p c\u1ee7a m\u1ed9t ph\u00f4ng ch\u1eef linh ho\u1ea1t!<\/span><\/p>\n

C\u00e1c font ch\u1eef ng\u00e0y nay<\/span><\/p>\n

Ch\u00fang ta \u0111\u00e3 \u0111i t\u1edbi ph\u1ea7n c\u1ee7a th\u1eddi hi\u1ec7n \u0111\u1ea1i! \u0110\u00e2y l\u00e0 m\u1ed9t m\u1ee5c th\u00fa v\u1ecb khi ch\u00fang ta s\u1ebd \u0111i d\u1ea1o kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 xem c\u00e1ch s\u00e1ng t\u1ea1o m\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ch\u1eef ti\u00ean ti\u1ebfn \u0111ang l\u00e0m.\u00a0 Khi b\u1ea1n nghi\u00ean c\u1ee9u ph\u1ea7n n\u00e0y, h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 c\u1ed5 \u0111i\u1ec3n \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn t\u01b0\u01a1i m\u1edbi trong t\u1eebng ph\u00f4ng ch\u1eef. Th\u1ee9 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi phong c\u00e1ch ch\u1eef hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

30. T\u00ean ki\u1ec3u ch\u1eef: Revista<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02015<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Latinotype\/Paula Nazal Selaive, Marcelo Quiroz, Daniel Hern\u00e1ndez<\/span><\/p>\n

Qu\u1ed1c gia: Chile<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Stencil, serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Kh\u00f4ng th\u1ec3 ho\u00e0n ch\u1ec9nh danh s\u00e1ch ph\u00f4ng ch\u1eef n\u00e0o n\u1ebfu thi\u1ebfu stencil, v\u00e0 Revista l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. N\u00f3 mang l\u1ea1i s\u1ef1 sang tr\u1ecdng \u0111\u1ea1i di\u1ec7n cho serif v\u00e0 k\u1ebft h\u1ee3p ti\u1ec7n \u00edch c\u1ee7a ph\u00f4ng ch\u1eef stencil. C\u00e1c ch\u1eef c\u00e1i n\u1ee9t v\u1ee1 xu\u1ea5t hi\u1ec7n t\u1ea1o c\u1ea3m h\u1ee9ng \u0111\u1ecbnh h\u01b0\u1edbng th\u1eddi trang c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p n\u1ed5i lo\u1ea1n c\u1ee7a b\u1ea1n mu\u1ed1n \u0111\u1ecbnh h\u01b0\u1edbng ho\u1eb7c \u0111\u1ed9t ph\u00e1 xu h\u01b0\u1edbng.<\/span><\/p>\n

31. T\u00ean ki\u1ec3u ch\u1eef: Bambusa Pro<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02015<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Fontforecast\/Hanneke Classen<\/span><\/p>\n

Qu\u1ed1c gia: H\u00e0 Lan<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Ph\u00f3ng t\u00fang\/ Cursive<\/span><\/p>\n

Nh\u1eadn x\u00e9t: C\u00e1c ki\u1ec3u ch\u1eef Cursive \u0111\u00e3 b\u1ecf qua k\u1ef9 thu\u1eadt s\u1ed1 trong nhi\u1ec1u th\u1eadp k\u1ef7. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec c\u00e1c ch\u1eef c\u00e1i kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c trong c\u00e1c m\u1eabu ch\u1eef vi\u1ebft tay – kh\u00f4ng ai bi\u1ebft v\u1ecb tr\u00ed ch\u1eef c\u00e1i s\u1ebd k\u1ebft th\u00fac v\u00e0 n\u01a1i c\u00e1i kh\u00e1c s\u1ebd b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c t\u1eadp d\u1eef li\u1ec7u v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i ch\u1eef c\u00e1i \u0111\u1ec1u li\u00ean k\u1ebft \u0111\u00fang quy c\u00e1ch, font cursive cu\u1ed1i c\u00f9ng \u0111\u00e3 ra \u0111\u1eddi.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi v\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean.<\/span><\/p>\n

32. T\u00ean ki\u1ec3u ch\u1eef: Amsi Pro<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02015<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Stawix\/Stawix Ruecha<\/span><\/p>\n

Qu\u1ed1c gia: Th\u00e1i Lan<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: San serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Amsi mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t phong c\u00e1ch c\u1ed5 \u0111i\u1ec3n c\u1ee7a nh\u1eefng n\u0103m 1900 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ki\u1ec3u ch\u1eef tr\u00f2n nh\u01b0 Neo Sans, v\u00e0 th\u00eam ba t\u1ec9 l\u1ec7 ri\u00eang bi\u1ec7t, t\u1eeb r\u1ea5t m\u1ecfng \u0111\u1ebfn r\u1ea5t d\u00e0y.<\/span><\/p>\n

Khi v\u1ebd tr\u00ean r\u1ea5t nhi\u1ec1u ph\u00f4ng ch\u1eef \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 k\u1ebft h\u1ee3p c\u00e1c k\u1ef9 thu\u1eadt theo m\u1ed9t c\u00e1ch m\u1edbi, ki\u1ec3u ch\u1eef n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed1n s\u00e1ch “truy\u1ec7n tranh” m\u1edbi.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y cho c\u00e1c logo c\u1ea7n \u0111\u1ea1t t\u1edbi c\u1ea3m gi\u00e1c kh\u00e1c bi\u1ec7t \u0111\u1ed9 d\u00e0y m\u1ecfng cao nh\u1ea5t.<\/span><\/p>\n

33. T\u00ean ki\u1ec3u ch\u1eef: Canilari<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Latinotype\/Patricio Truenos<\/span><\/p>\n

Qu\u1ed1c gia: Chili<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: C\u1eadn \u0111\u1ea1i, serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Canilari c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ki\u1ec3u ch\u1eef t\u1eebng b\u1ecb b\u1ecf r\u01a1i. Th\u1eadt kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ecb tr\u00ed c\u1ee7a n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh c\u1ee7a l\u1ecbch s\u1eed ch\u1eef vi\u1ebft.<\/span><\/p>\n

\u0110\u00f4i khi m\u1ed9t ki\u1ec3u ch\u1eef k\u1ef3 l\u1ea1 l\u00e0 nh\u1eefng g\u00ec m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf logo c\u1ea7n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu b\u1ea1nth\u1eadt s\u1ef1 kh\u00f4ng th\u1ec3 t\u00ecm ra font ch\u1eef ph\u00f9 h\u1ee3p cho m\u00ecnh. Ph\u1edbt d\u00e0y v\u00e0 th\u00f4 c\u1ee7a ph\u00f4ng ch\u1eef n\u00e0y c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng cung c\u1ea5p th\u1ecbt hi\u1ec7n \u0111\u1ea1i ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i t\u1ea1i nh\u00e0. H\u00e3y s\u1eed d\u1ee5ng tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n!<\/span><\/p>\n

34. T\u00ean ki\u1ec3u ch\u1eef: Canilari<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Monotype\/Jim Ford<\/span><\/p>\n

Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: C\u1eadn \u0111\u1ea1i, serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Nh\u00f3m ph\u00f4ng ch\u1eef Posterama ch\u1ee9a 63 ph\u00f4ng ch\u1eef “cu\u1ed9c h\u00e0nh tr\u00ecnh qua kh\u00f4ng gian v\u00e0 ch\u1eef in!” Ki\u1ec3u ch\u1eef n\u00e0y c\u00f3 li\u00ean h\u1ec7 v\u1edbi Art Nouveau, Armory Show, Tri\u1ec3n l\u00e3m Ngh\u1ec7 thu\u1eadt Hi\u1ec7n \u0111\u1ea1i 1913, n\u0103m Metropolis, th\u1eddi Art Deco v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/span><\/p>\n

N\u00f3 r\u1ea5t \u0111\u00e1ng \u0111\u01b0\u1ee3c b\u1ea1n nghi\u00ean c\u1ee9u to\u00e0n b\u1ed9 nh\u01b0 \u0111\u01b0\u1ee3c th\u1ea5y t\u1eeb c\u00e1c v\u00ed d\u1ee5 tr\u00ean v\u1edbi ki\u1ec3u ch\u1eef c\u00e1i \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu logo c\u1ee7a b\u1ea1n nh\u1eb1m \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t giai \u0111o\u1ea1n ngh\u1ec7 thu\u1eadt n\u1ed5i ti\u1ebfng t\u1eeb qu\u00e1 kh\u1ee9 nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng v\u1ec1 hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

35. T\u00ean ki\u1ec3u ch\u1eef: Canilari<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: insigne\/Jeremy Dooley<\/span><\/p>\n

Qu\u1ed1c gia: M\u1ef9<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Slab serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Grenale Slab c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m chung v\u1edbi Sassoon. Nh\u1eefng \u0111\u01b0\u1eddng cong tinh qu\u00e1i c\u00f3 t\u00e1c \u0111\u1ed9ng hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn s\u1ee9c kho\u1ebb, l\u00e0m v\u01b0\u1eddn ho\u1eb7c k\u1ec3 chuy\u1ec7n, ho\u1eb7c t\u00ecm ki\u1ebfm m\u1ed9t v\u1ebb \u0111\u1eb9p tinh t\u1ebf nh\u01b0ng vui t\u01b0\u01a1i.<\/span><\/p>\n

36. T\u00ean ki\u1ec3u ch\u1eef: Docu<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: \u00a0Wiescher design\/Gert Wiescher<\/span><\/p>\n

Qu\u1ed1c gia: \u0110\u1ee9c<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Sans-serif<\/span><\/p>\n

Nh\u1eadn x\u00e9t: Nh\u01b0 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong v\u00ed d\u1ee5 ki\u1ec3u tr\u00ean, Docu l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef m\u1ecfng k\u1ebft h\u1ee3p v\u1edbi thi\u1ebft k\u1ebf logo r\u1ed9ng v\u01b0\u1ee3t m\u1ee9c.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c t\u00ednh bao g\u1ed3m c\u00e1c \u0111\u01b0\u1eddng cong b\u00ean trong c\u1ee7a ch\u1eef “C”, \u0111\u1ed9 cong l\u1ebb c\u1ee7a ch\u1eef “S” v\u00e0 \u0111u\u00f4i c\u1ee7a “y”.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n m\u1ed9t v\u1ebb b\u1ec1 ngo\u00e0i ch\u00ednh th\u1ee9c ho\u1eb7c h\u1ee3p ph\u00e1p (ho\u1eb7c n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 t\u00ean d\u00e0i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef m\u1ecfng h\u01a1n).<\/span><\/p>\n

37. T\u00ean ki\u1ec3u ch\u1eef: Rufina<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: TipoType\/Martin Sommaruga<\/span><\/p>\n

Qu\u1ed1c gia: Uruguay<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Stencil-Serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: Gi\u1ed1ng nh\u01b0 Revista (\u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u01b0\u1edbc \u0111\u00f3), Rufina \u00e1p d\u1ee5ng ti\u00eau chu\u1ea9n typography c\u1ed5 \u0111i\u1ec3n\u00a0 v\u00e0 thi\u1ebft k\u1ebf stencil.Thay v\u00ec tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t stencil, n\u00f3 g\u1ea7n nh\u01b0 gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e2u \u0111\u1ed1 ngh\u1ec7 thu\u1eadt, v\u1edbi \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 k\u1ebft c\u1ea5u ri\u00eang bi\u1ec7t. K\u1ef9 thu\u1eadt n\u00e0y gi\u00fap Rufina \u0111i theo h\u01b0\u1edbng phong c\u00e1ch m\u00e0 c\u00e1c ph\u00f4ng ch\u1eef stencil kh\u00e1c kh\u00f4ng th\u1ec3.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef n\u00e0y n\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t ph\u00f2ng tr\u01b0ng b\u00e0y ngh\u1ec7 thu\u1eadt, m\u1ed9t c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn ngh\u1ec7 thu\u1eadt ho\u1eb7c n\u1ebfu b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p m\u1ed9t c\u1ea3m gi\u00e1c ngh\u1ec7 thu\u1eadt v\u1edbi th\u1ea9m m\u1ef9 th\u1ef1c t\u1ebf.<\/span><\/p>\n

38. T\u00ean ki\u1ec3u ch\u1eef: \u00a0Rational TW<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Rene Bieder<\/span><\/p>\n

Qu\u1ed1c gia: Germany<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Monospace, sans-serif<\/span><\/p>\n

B\u00ecnh lu\u1eadn: “TW” trong Rational TW l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a m\u00e1y \u0111\u00e1nh ch\u1eef, c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e2y l\u00e0 b\u1ed5 sung m\u00e1y \u0111\u00e1nh ch\u1eef cho ki\u1ec3u Rational. Theo nh\u00e0 thi\u1ebft k\u1ebf, Rational TW k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 gothic Th\u1ee5y S\u0129 v\u00e0 M\u1ef9 v\u1edbi th\u1ea9m m\u1ef9 hi\u1ec7n \u0111\u1ea1i.\u0110\u00e2y l\u00e0 m\u1ed9t ph\u00f4ng ch\u1eef \u0111\u01a1n, gi\u00fap cho n\u00f3 r\u1ea5t d\u1ec5 \u0111\u1ecdc v\u00e0 linh ho\u1ea1t.<\/span><\/p>\n

H\u00e3y xem x\u00e9t ph\u00f4ng ch\u1eef logo n\u00e0y cho doanh nghi\u1ec7p li\u00ean quan \u0111\u1ebfn m\u00e1y t\u00ednh nh\u1eafm v\u00e0o nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch m\u00e1y t\u00ednh v\u00e0 thi\u1ebft k\u1ebf!<\/span><\/p>\n

39. T\u00ean ki\u1ec3u ch\u1eef: Steak<\/span><\/h3>\n

\"\"<\/span><\/p>\n

N\u0103m ra \u0111\u1eddi :\u00a02016<\/span>
\n Nh\u00e0 s\u00e1ng l\u1eadp\/ Nh\u00e0 thi\u1ebft k\u1ebf: Alejandro Paul<\/span><\/p>\n

Qu\u1ed1c gia: Argentina<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng: Cursive<\/span><\/p>\n

Nh\u1eadn x\u00e9t: T\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i k\u1ebft th\u00fac danh s\u00e1ch v\u1edbi m\u1ed9t phong c\u00e1ch r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. Steak l\u00e0 m\u1ed9t ph\u00f4ng ch\u1eef k\u1ef3 qu\u1eb7c m\u00e0 ch\u1ec9 \u0111\u1ec1 c\u1eadp v\u1ebb \u0111\u1eb9p th\u1ee7 c\u00f4ng.<\/span><\/p>\n

Ph\u1ea7n k\u1ebft lu\u1eadn<\/span><\/h2>\n

Ch\u00fang t\u00f4i hy v\u1ecdng b\u00e0i \u0111\u0103ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft t\u1ed1t h\u01a1n v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a typography v\u00e0 c\u00e1c phong c\u00e1ch kh\u00e1c nhau hi\u1ec7n nay. Hi\u1ec3u v\u1ec1 39 ph\u00f4ng ch\u1eef n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u1ebfu b\u1ea1n \u0111ang “\u0111\u1ea5u tranh” \u0111\u1ec3 ch\u1ecdn m\u1ed9t ki\u1ec3u ch\u1eef, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 suy ngh\u0129 v\u1ec1 c\u1ea3 b\u1ed1i c\u1ea3nh l\u1ecbch s\u1eed v\u00e0 t\u00ednh th\u1ea9m m\u1ef9. V\u1edbi m\u1ed9t \u00e1nh m\u1eaft s\u1eafc b\u00e9n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ef1 ph\u00f9 h\u1ee3p ki\u1ec3u ch\u1eef ho\u00e0n h\u1ea3o cho d\u1ef1 \u00e1n trong tay!<\/span><\/p>\n

B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1eabu Thi\u1ebft k\u1ebf logo<\/strong> tuy\u1ec7t v\u1eddi cho ri\u00eang m\u00ecnh?\u00a0\u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 ph\u00eda d\u01b0\u1edbi ho\u1eb7c g\u1eedi cho ch\u00fang t\u00f4i y\u00eau c\u1ea7u qua email contact@logoart.vn.<\/span><\/p>\n

Ngu\u1ed3n\u00a0https:\/\/logoart.vn\/<\/a><\/span><\/span><\/p>\n

– S\u01b0u t\u1ea7m –<\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf Logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c:<\/strong><\/span><\/p>\n