{"id":6724,"date":"2018-12-22T09:44:51","date_gmt":"2018-12-22T09:44:51","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=6724"},"modified":"2019-03-04T16:47:12","modified_gmt":"2019-03-04T09:47:12","slug":"su-phat-trien-logo-nganh-cong-nghe-trong-the-ki-qua","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/su-phat-trien-logo-nganh-cong-nghe-trong-the-ki-qua\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n logo ng\u00e0nh c\u00f4ng ngh\u1ec7 trong th\u1ebf k\u1ec9 qua"},"content":{"rendered":"\n\n
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B\u1eb1ng c\u00e1ch n\u00e0o m\u00e0 c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng trong su\u1ed1t th\u1ebf k\u1ec9 qua? V\u00e0 c\u00e1ch n\u00e0o c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn kh\u00f4ng b\u1ecb lo\u1ea1i kh\u1ecfi cu\u1ed9c ch\u01a1i?<\/span><\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng\u00a0 l\u1edbn nh\u01b0 Sony ch\u1eafc ch\u1eafn \u0111\u00e3 \u0111\u00f3ng m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00e2u chuy\u1ec7n n\u00e0y, nh\u01b0ng ch\u00fang ta s\u1ebd kh\u00f4ng nghi\u00ean c\u1ee9u v\u1ec1 h\u1ecd. B\u1edfi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd kh\u00e1 d\u1ec5 d\u00e0ng khi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 mang t\u00ednh \u0111\u1ed9t ph\u00e1 nh\u01b0 Walkmans hay nh\u1eefng chi\u1ebfc TV c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ngay l\u1eadp t\u1ee9c. C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn, nh\u01b0ng \u0111\u00f4i khi n\u00f3 c\u0169ng kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ebfn v\u1eady.<\/span><\/p>\n

Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c chuy\u00ean ng\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n, nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3, ch\u00ednh b\u1edfi v\u1eady Logoart xin gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n b\u00e0i vi\u1ebft v\u1ec1 L\u1ecbch s\u1eed c\u1ee7a m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, ch\u00fang ta h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng ty ti\u00ean phong th\u1ef1c s\u1ef1 – \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty \u0111\u00e3 ph\u1ea3i b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi nh\u1eefng kh\u00e1i ni\u1ec7m ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c nghe t\u1edbi tr\u01b0\u1edbc \u0111\u00f3 hay ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7, nh\u01b0 b\u0103ng th\u00f4ng r\u1ed9ng, b\u1ed9 vi x\u1eed l\u00fd v\u00e0 c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm.<\/span><\/p>\n

AT&T<\/span>
\n\"\"<\/span><\/h2>\n

AT&T, m\u1ed9t c\u00f4ng ty v\u1ec1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111i\u1ec7n b\u00e1o c\u1ee7a M\u1ef9, l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t c\u1ee7a m\u1ed9t s\u1ed1 t\u1eadp \u0111o\u00e0n ki\u1ec3m so\u00e1t quy\u1ec1n s\u00e1ng ch\u1ebf c\u1ee7a Alexander Graham Bell- nh\u00e0 ph\u00e1t minh ra \u0111i\u1ec7n tho\u1ea1i. Tuy nhi\u00ean, vai tr\u00f2 c\u1ee7a n\u00f3 nh\u01b0 m\u1ed9t nh\u00e0 s\u00e1ng ch\u1ebf c\u00f4ng ngh\u1ec7 \u0111\u00e3 v\u01b0\u1ee3t xa c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111i\u1ec7n b\u00e1o c\u0169. Trong nh\u1eefng n\u0103m 1940, AT&T \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, g\u1eedi g\u00f3i truy\u1ec1n d\u1eabn b\u1eb1ng th\u00f4ng r\u1ed9ng \u0111\u1ea7u ti\u1ec1n, v\u00e0 ph\u00e1t minh ra b\u00f3ng b\u00e1n d\u1eabn.<\/span><\/p>\n

Trong v\u00f2ng 100 n\u0103m k\u1ec3 t\u1eeb khi ra \u0111\u1eddi, AT&T \u0111\u00e3 s\u1eed d\u1ee5ng logo h\u00ecnh chu\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, \u0111\u01a1n gi\u1ea3n h\u00f3a v\u1edbi ki\u1ec3u ch\u1eef in \u0111\u1eadm trong nh\u1eefng n\u0103m 1960. Tuy nhi\u00ean, t\u1edbi nh\u1eefng n\u0103m 1980, ch\u00ednh ph\u1ee7 M\u1ef9 y\u00eau c\u1ea7u AT&T m\u1edf r\u1ed9ng m\u1ed9t s\u1ed1 c\u00f4ng ty con, bao g\u1ed3m Southwestern Bell Telephone Company (SBC). K\u1ebft qu\u1ea3 l\u00e0 SBC \u0111\u00e3 l\u1ea5y bi\u1ec3u t\u01b0\u1ee3ng chu\u00f4ng v\u00e0 AT&T ph\u1ea3i t\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng m\u1edbi: m\u1ed9t qu\u1ea3 c\u1ea7u \u0111\u01b0\u1ee3c v\u00f2ng qua b\u1edfi c\u00e1c d\u1ea3i ngang bi\u1ec3u th\u1ecb \u0111\u01b0\u1eddng truy\u1ec1n \u0111i\u1ec7n t\u1eed (logo th\u1ee9 2 \u1edf tr\u00ean t\u1eeb b\u00ean ph\u1ea3i).<\/span><\/p>\n

Trong 30 n\u0103m qua, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo t\u1edbi l\u00fac n\u00f3 tr\u1edf th\u00e0nh 3D v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990 v\u00e0 ngay sau \u0111\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 v\u00e0o nh\u1eefng n\u0103m 2000 (logo \u1edf tr\u00ean, ngo\u00e0i c\u00f9ng b\u00ean ph\u1ea3i). Tuy v\u1eady, n\u00f3 \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng t\u1edbi t\u00ednh linh ho\u1ea1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Theo th\u00f4ng tin m\u1edbi nh\u1ea5t, t\u1eeb 2015, c\u00f4ng ty \u0111\u00e3 tr\u1edf l\u1ea1i v\u1edbi t\u00ednh hai chi\u1ec1u \u0111\u01a1n s\u1eafc<\/span><\/p>\n

IBM<\/span>
\n\"tech<\/span><\/h2>\n

IBM \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c \u0111i\u1ec7n to\u00e1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o nh\u1eefng n\u0103m 1960. Tuy nhi\u00ean, n\u00f3 b\u1eaft \u0111\u1ea7u nh\u01b0 International Time Recording Company v\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 t\u1ea1o ra m\u00e1y ghi th\u1eddi gian c\u01a1 h\u1ecdc. V\u00e0o 1911, IBM \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i t\u00ean th\u00e0nh Computing-Tabulating-Recording Company. C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, International Business Machines (IBM) l\u00e0 m\u1ed9t c\u00e1i t\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u1ec1 sau.<\/span><\/p>\n

Logo \u0111\u1ea7u ti\u00ean c\u1ee7a n\u00f3 c\u0169ng ch\u00ednh l\u00e0 \u201cIBM\u201d, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0o n\u0103m 1924, m\u00f4 t\u1ea3 m\u1ed9t qu\u1ea3 \u0111\u1ecba c\u1ea7u \u0111\u01b0\u1ee3c bao quanh b\u1edfi m\u1ed9t bi\u1ec3u ng\u1eef. Cho t\u1edbi 20 n\u0103m sau \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a tri\u1ec7t \u0111\u1ec3 b\u1eb1ng nh\u1eefng ch\u1eef c\u00e1i m\u00e0u xanh \u0111\u01a1n gi\u1ea3n. M\u1eb7c d\u00f9 v\u1eady, IBM ch\u1ec9 th\u1ef1c s\u1ef1 \u0111\u00e1nh d\u1ea5u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0o l\u1ecbch s\u1eed thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u1edbi s\u1ef1 thi\u1ebft k\u1ebf b\u1edfi nh\u00e0 thi\u1ebft k\u1ebf huy\u1ec1n tho\u1ea1i Paul Rand v\u00e0o n\u0103m 1972. Rand \u0111\u00e3 ph\u00e2n c\u00e1c kh\u1ed1i ch\u1eef c\u00e1i th\u00e0nh 8 d\u1ea3i ngang, nh\u1eb1m m\u1ee5c \u0111\u00edch truy\u1ec1n \u0111\u1ea1t \u201ct\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ed9ng\u201d trong nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh ti\u1ebfp theo.<\/span><\/p>\n

General Electric<\/span><\/h2>\n

\"tech<\/span><\/p>\n

Cu\u1ed1i th\u1ebf k\u1ef7 19, Thomas Edison- nh\u00e0 ph\u00e1t minh ra \u0111i\u1ec7n \u0111\u00e3 t\u1ef1 m\u00ecnh qu\u1ea3n l\u00ed v\u00e0i c\u00f4ng ty: Edison Lamp Company, Edison Machine Works v\u00e0 Edison Electric Light Company. \u00d4ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh h\u1ee3p nh\u1ea5t ch\u00fang l\u1ea1i v\u00e0 General Electric ra \u0111\u1eddi.<\/span><\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n ngh\u0129 r\u1eb1ng General Electric ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb gia d\u1ee5ng \u0111\u01a1n gi\u1ea3n- m\u00e1y r\u1eeda b\u00e1t, m\u00e1y gi\u1eb7t,… \u0110\u00fang l\u00e0 v\u00e0o cu\u1ed1i th\u1ebf k\u1ef7 20, \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ec5 th\u1ea5y c\u1ee7a n\u00f3. Nh\u01b0ng trong th\u1ef1c t\u1ebf, nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u1eb1ng sau \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n nhi\u1ec1u. General Electric \u0111\u00e3 t\u1ea1o ra c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean c\u00f4ng ngh\u1ec7 truy\u1ec1n h\u00ecnh, c\u00e1ch m\u1ea1ng h\u00f3a vi\u1ec7c duy tr\u00ec \u0111i\u1ec7n th\u1ebf v\u1edbi vi\u1ec7c ph\u00e1t minh ra m\u00e1y t\u0103ng \u00e1p turbo cho m\u00e1y bay, v\u00e0 th\u1eadm ch\u00ed n\u00f3 c\u00f2n d\u1eabn \u0111\u1ea7u ng\u00e0nh \u0111i\u1ec7n to\u00e1n trong nh\u1eefng n\u0103m 1960.<\/span><\/p>\n

Logo c\u1ee7a General Electric c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi m\u1ecdi th\u1eddi \u0111\u1ea1i, ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c thay \u0111\u1ed5i nhi\u1ec1u trong su\u1ed1t 125 n\u0103m qua. N\u0103m 1934, GE \u0111\u01b0a ra c\u00e1c ch\u1eef vi\u1ebft t\u1eaft c\u01a1 b\u1ea3n v\u00e0o b\u00ean trong m\u1ed9t v\u00f2ng tr\u00f2n v\u1edbi hi\u1ec7u \u1ee9ng xo\u00e1y n\u01b0\u1edbc \u0111\u1ec3 n\u00f3i t\u1edbi t\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh l\u01b0u \u0111\u1ed9ng. G\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o cho t\u1edbi n\u0103m 2004, khi m\u00e0 GE s\u1eed d\u1ee5ng t\u1edbi Wolff Olins \u0111\u1ec3 \u0111\u01b0a ra b\u1ea3n c\u1eadp nh\u1eadt logo m\u1edbi. C\u00e1ch l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd bao g\u1ed3m l\u00e0m s\u1ea1ch \u0111\u1ed3 h\u1ecda, \u0111\u01b0a ra m\u00e0u xanh m\u1edbi v\u00e0 t\u1ea1o n\u00ean m\u1ed9t ki\u1ec3u ch\u1eef \u0111\u1ed9c quy\u1ec1n k\u00e8m theo l\u00e0 GE Inspira.<\/span><\/p>\n

Xerox<\/span><\/h2>\n

\"tech<\/span><\/p>\n

Trong khi c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u Xerox \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi m\u00e1y in v\u00e0 m\u00e1y qu\u00e9t th\u00ec ngu\u1ed3n g\u1ed1c th\u1ef1c t\u1ebf c\u1ee7a n\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb th\u1ebf k\u1ef7 20. Tr\u01b0\u1edbc \u0111\u00f3, n\u00f3 v\u1ed1n l\u00e0 Haloid Photographic Company- m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t gi\u1ea5y nhi\u1ebfp \u1ea3nh. T\u1edbi nh\u1eefng n\u0103m 1950, n\u00f3 chuy\u1ec3n t\u00ean th\u00e0nh Haloid Xerox, v\u00e0 cu\u1ed1i c\u00f9ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 Xerox.<\/span><\/p>\n

Trong khi gi\u1ea5y photo v\u00e0 ph\u1ea7n c\u1ee9ng in kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 trong cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7, Xerox \u0111\u00e3 ph\u00e1t minh ra m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 b\u1ed5 sung kh\u00e1c v\u00e0 ch\u00fang tr\u1edf n\u00ean kh\u00e1 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c thi\u00ean v\u0103n. Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3 h\u1ecda, chu\u1ed9t, m\u1ed9t lo\u1ea1t c\u00e1c chu\u1ea9n n\u1ed1i d\u00e2y v\u00e0 ph\u00e1t t\u00edn hi\u1ec7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong Xerox v\u00e0o nh\u1eefng n\u0103m 1970 v\u00e0 1980.<\/span><\/p>\n

\u0110\u00f4i khi, Xerox ch\u01b0a th\u1ef1c s\u1ef1 nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng ph\u00e1t minh c\u1ee7a ch\u00ednh m\u00ecnh, v\u00e0 c\u0169ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a vi\u1ec7c nh\u1eadn di\u1ec7n \u0111\u1ed3 h\u1ecda. Trong nh\u1eefng n\u0103m 1960, Xerox \u0111\u00e3 t\u1eeb b\u1ecf nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c truy\u1ec1n l\u1ea1i t\u1eeb Haloid \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t ki\u1ec3u ch\u1eef mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u1edbi c\u00e1c ch\u1eef vi\u1ebft hoa m\u1ecfng v\u00e0 s\u1eed d\u1ee5ng khung vu\u00f4ng v\u00e0 kh\u00f4ng may l\u00e0 n\u00f3 \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1 ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

V\u00e0o n\u0103m 1994, h\u00e3ng thi\u1ebft k\u1ebf Landor \u0111\u00e3 c\u1ed1 \u0111\u01b0a logo c\u1ee7a Xerox v\u1ec1 d\u1ea1ng k\u1ef7 nguy\u00ean s\u1ed1 b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a n\u00f3 th\u00e0nh \u201cX\u201d v\u1edbi m\u1ed9t ph\u1ea7n \u1ea3nh b\u1ecb v\u1ee1 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3n h\u00ecnh cho giao di\u1ec7n \u0111\u1ed3 h\u1ecda c\u1ee7a th\u1eddi \u0111\u1ea1i. Tuy nhi\u00ean, r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi. S\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 logo trong n\u0103m 2008 c\u1ee7a kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao khi s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng d\u1ea1ng 2.0 chung chung c\u00f9ng v\u1edbi \u0111\u01b0\u1eddng d\u1ed1c v\u1ee5ng v\u1ec1 v\u00e0 hi\u1ec7u \u1ee9ng l\u00e0m b\u00f3ng.<\/span><\/p>\n

Hewlett-Packard<\/span><\/h2>\n

\"tech<\/span><\/p>\n

\u00a0<\/strong>Kh\u1edfi ngu\u1ed3n c\u00f4ng ty c\u1ee7a William Hewlett v\u00e0 James Packard c\u1ee7a Stanford l\u00e0 trong m\u1ed9t nh\u00e0 \u0111\u1ec3 xe v\u00e0o n\u0103m 1939. S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t chi\u1ebfc m\u00e1y t\u1ea1o dao \u0111\u1ed9ng \u00e2m thanh m\u00e0 h\u1ecd l\u00e0m ra \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n nh\u1ecf chi ph\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb nh\u1eefng n\u0103m 1960, h\u1ecd \u0111\u00e3 b\u01b0\u1edbc ch\u00e2n v\u00e0o tr\u00f2 ch\u01a1i b\u00e1n d\u1eabn v\u00e0 t\u1ea1o n\u00ean chi\u1ebfc m\u00e1y t\u00ednh c\u00e1 nh\u00e2n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1968. K\u1ec3 t\u1eeb \u0111\u00f3, vi\u1ec7c kinh doanh \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng b\u1eb1ng chuy\u1ec3n sang m\u00e1y t\u00ednh, m\u00e1y qu\u00e9t, m\u00e1y in v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

Logo ban \u0111\u1ea7u c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1eef \u0111\u1ebfn n\u0103m 1974, g\u1ed3m ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a hai ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi n\u00e9t \u0111i l\u00ean v\u00e0 \u0111i xu\u1ed1ng v\u01b0\u1ee3t qua m\u1ed9t chi\u1ebfc nh\u1eabn m\u1ecfng. V\u00e0o nh\u1eefng n\u0103m 1980, logo n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c bao ph\u1ee7 b\u1edfi m\u1ed9t h\u00ecnh ch\u1eef nh\u1eadt m\u00e0u xanh, v\u00e0 cho t\u1edbi n\u0103m 2010 n\u00f3 \u0111\u00e3 thu nh\u1ecf l\u1ea1i th\u00e0nh m\u1ed9t v\u00f2ng tr\u00f2n v\u1edbi m\u1ed9t m\u00e0u xanh nh\u1ea1t h\u01a1n.<\/span><\/p>\n

Th\u00fa v\u1ecb h\u01a1n l\u00e0 g\u1ea7n \u0111\u00e2y, HP \u0111\u00e3 thu\u00ea c\u00f4ng ty thi\u1ebft k\u1ebf Moving Brands \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u0103n b\u1ea3n h\u01a1n, nh\u01b0ng h\u1ecd v\u1eabn ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. M\u1eabu thi\u1ebft k\u1ebf n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong \u00f4 d\u01b0\u1edbi c\u1ee7a h\u00ecnh tr\u00ean, ch\u1ec9 s\u1eed d\u1ee5ng t\u1edbi b\u1ed1n \u0111\u01b0\u1eddng nghi\u00eang v\u1edbi ng\u1ee5 \u00fd r\u1eb1ng m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 ( r\u00f5 r\u00e0ng l\u00e0 2021), ch\u1ec9 c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng l\u00e0 c\u1ea7n thi\u1ebft. \u0110\u00e2y ch\u00ednh l\u00e0 l\u1eddi gi\u1ea3i th\u00edch c\u1ee7a Moving Brands v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi g\u00f3c 13\u00b0, th\u1ec3 hi\u1ec7n tinh th\u1ea7n c\u1ee7a HP trong vi\u1ec7c h\u01b0\u1edbng t\u1edbi s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 l\u1ea1c quan v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 ni\u1ec1m tin v\u00e0o s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a con ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u0169ng \u0111\u1ec1 c\u1eadp t\u1edbi th\u1ebf gi\u1edbi c\u1ee7a m\u00e1y t\u00ednh b\u1eb1ng c\u00e1ch g\u1ee3i l\u1ea1i \u0111\u01b0\u1eddng g\u1ea1ch ch\u00e9o ph\u00eda tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u1eadp tr\u00ecnh. 13\u00b0 t\u1ed3n t\u1ea1i trong b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, ng\u00f4n ng\u1eef \u0111\u1ed3 h\u1ecda, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Tuy ch\u01b0a \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0ng m\u1eabu thi\u1ebft k\u1ebf n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/span><\/p>\n

Intel<\/span>
\n\"tech<\/span><\/h2>\n

<\/h2>\n

V\u00e0o n\u0103m 1957, m\u00f4t nh\u00f3m k\u1ef9 s\u01b0 l\u00e0m vi\u1ec7c cho Shockley Semiconductor Laboratory \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f4ng ty ri\u00eang c\u1ee7a m\u00ecnh, v\u00e0 n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh Fairchild Semiconductor. H\u1ecd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 \u201ct\u00e1m k\u1ebb ph\u1ea3n b\u1ed9i\u201d. M\u1ed9t trong s\u1ed1 h\u1ecd l\u00e0 Gordon Moore \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 n\u1ed5i ti\u1ebfng b\u1edfi \u201clu\u1eadt\u201d c\u1ee7a m\u00ecnh r\u1eb1ng kh\u1ea3 n\u0103ng t\u00ednh to\u00e1n s\u1ebd m\u1ea1nh g\u1ea5p \u0111\u00f4i m\u1ed7i 18 th\u00e1ng trong t\u01b0\u01a1ng lai g\u1ea7n. (\u00d4ng \u0111\u00e3 \u0111\u00fang trong v\u00f2ng 30 n\u0103m). V\u00e0o n\u0103m 1968, Moore \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u00e0nh l\u1eadp c\u00f4ng ty vi x\u1eed l\u00fd c\u1ee7a ri\u00eang m\u00ecnh, \u0111\u00f3 l\u00e0 Intel.<\/span><\/p>\n

Moore v\u00e0 c\u00e1c v\u1ecb \u0111\u1ed3ng s\u00e1ng l\u1eadp \u0111\u00e3 t\u1ea1o ra logo ban \u0111\u1ea7u c\u1ee7a h\u1ecd v\u1edbi ch\u1eef e nh\u01b0 b\u1ecb r\u1edbt xu\u1ed1ng, v\u00e0 logo n\u00e0y \u0111\u00e3 t\u1ed3n t\u1ea1i trong su\u1ed1t nh\u1eefng n\u0103m 1980. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u00e1y t\u00ednh c\u00e1 nh\u00e2n, Intel nh\u1eadn th\u1ea5y s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c h\u01b0\u1edbng t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi: ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 khi m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Intel \u0111\u1ec1u mang nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c. V\u00e0 n\u00f3 ch\u1ec9 n\u1eb1m trong m\u00e1y t\u00ednh.<\/span><\/p>\n

Intel \u0111\u00e3 chuy\u1ec3n sang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. V\u00e0o n\u0103m 1991, Intel \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t logo m\u1edbi v\u1edbi c\u1ee5m t\u1eeb \u201cintel inside\u201d \u2013 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a h\u1ecd \u1edf ph\u00eda h\u1eadu tr\u01b0\u1eddng. H\u1ecd \u0111\u00e3 s\u1eafp x\u1ebfp v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh \u0111\u1ec3 logo n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 b\u1ed9 vi x\u1eed l\u00fd c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn ngay c\u1ea3 khi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y.<\/span><\/p>\n

V\u00e0o n\u0103m 2005, m\u1eabu logo \u201cIntel Inside\u201d b\u1ecb lo\u1ea1i b\u1ecf v\u00e0 m\u1eabu thi\u1ebft k\u1ebf m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, h\u01b0\u1edbng t\u1edbi m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt n\u0103ng \u0111\u1ed9ng<\/span><\/p>\n

Microsoft<\/span>
\n\"tech<\/span><\/h2>\n

N\u0103m 1972, Bill Gates v\u00e0 Paul Allen \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty Traf-O-Data, s\u1eed d\u1ee5ng m\u00e1y t\u00ednh \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u00f4 t\u00f4. C\u00f4ng ty n\u00e0y c\u00e0ng ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 \u0111\u1ed5i t\u00ean th\u00e0nh \u201cMicrosoft\u201d, vi\u1ebft t\u1eaft c\u1ee7a \u201cmicroprocessor software\u201d. Sau \u0111\u00e2y l\u00e0 ph\u1ea7n l\u1ecbch s\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1nh c\u1eeda d\u1eabn t\u1edbi tr\u00f2 ch\u01a1i h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a Microsoft v\u00e0o nh\u1eefng n\u0103m 1980, khi m\u00e0 h\u1ecd c\u1ea1nh tranh v\u1edbi Apple b\u1eb1ng c\u00e1ch \u0111\u01b0a ra Windows v\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 Office.<\/span><\/p>\n

Tuy nhi\u00ean, kh\u00f4ng nh\u01b0 Apple, kh\u1ea3 n\u0103ng v\u1ec1 th\u1ea9m m\u1ef9 ch\u01b0a bao gi\u1edd l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a Microsoft. Gates v\u00e0 Allen \u0111\u00e3 thi\u1ebft k\u1ebf logo \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty trong ch\u01b0a \u0111\u1ea7y m\u1ed9t ng\u00e0y, s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh ng\u00f4n ng\u1eef m\u00e1y t\u00ednh BASIC. T\u1edbi nh\u1eefng n\u0103m 1980, h\u1ecd \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra m\u1ed9t phong c\u00e1ch thi\u1ebft k\u1ebf logo d\u1ef1a tr\u00ean k\u00fd t\u1ef1 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf m\u1edbi c\u1ee7a Scott Baker. B\u00ean c\u1ea1nh vi\u1ec7c m\u1eabu thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u00e2n v\u1eadt \u201cPac Man\u201d v\u1edbi m\u1ed9t v\u1ebft r\u1ea1n h\u00ecnh tam gi\u00e1c \u1edf ch\u1eef \u201co\u201d, thi\u1ebft k\u1ebf c\u1ee7a Baker s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef c\u1ee7a Helvetica v\u1edbi n\u00e9t ch\u1eef in \u0111\u1eadm, nghi\u00eang v\u00e0 s\u00fac t\u00edch.<\/span><\/p>\n

M\u1eabu thi\u1ebft k\u1ebf n\u00e0y c\u1ee7a Baker \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean trong v\u00f2ng 25 n\u0103m. T\u1edbi n\u0103m 2012, Microsoft \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t m\u1eabu logo m\u1edbi, ho\u00e0n thi\u1ec7n h\u01a1n v\u1edbi m\u1ea1ng l\u01b0\u1edbi b\u1ed1n \u00f4 vu\u00f4ng \u0111\u1ea7y m\u00e0u s\u1eafc (\u0111\u1ea1i di\u1ec7n cho s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u1edbi t\u1eeb Microsoft, m\u1eb7c d\u00f9 th\u1ef1c s\u1ef1 l\u00e0 n\u00f3 \u00e1m ch\u1ec9 t\u1edbi Windows), s\u1eed d\u1ee5ng m\u1ed9t ki\u1ec3u ch\u1eef m\u1edbi l\u00e0 Segoe UI v\u1edbi m\u00e0u s\u1eafc s\u00e1ng h\u01a1n. C\u0169ng nh\u01b0 logo tr\u01b0\u1edbc \u0111\u00f3, ch\u1eef \u201cf\u201d v\u00e0 \u201ct\u201d v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c n\u1ed1i li\u1ec1n v\u1edbi nhau.<\/span><\/p>\n

Apple<\/span>
\n\"tech<\/span><\/h2>\n

Apple \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi Steve Jobs, Steve Wozniak v\u00e0 Ronald Wayne v\u00e0o n\u0103m 1976 v\u1edbi m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n d\u00f2ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. N\u00f3 \u0111\u00e3 s\u00e1t nh\u1eadp trong ngay n\u0103m sau \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n t\u1edbi b\u1ea5t k\u00ec s\u1ef1 gi\u1edbi thi\u1ec7u n\u00e0o h\u01a1n n\u1eefa.<\/span><\/p>\n

Logo \u0111\u1ea7u ti\u00ean c\u1ee7a Apple \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Wayne, \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n kh\u1eafc chi ti\u1ebft c\u1ea3nh Sir Isaac Newton ng\u1ed3i b\u00ean d\u01b0\u1edbi m\u1ed9t c\u00e2y t\u00e1o, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t khung h\u00ecnh. C\u1ee5m t\u1eeb b\u00ean ngo\u00e0i cho bi\u1ebft \u201cNewton\u2026M\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng d\u1ee9t trong t\u00e2m tr\u00ed v\u00f2ng quanh nh\u1eefng suy ngh\u0129 l\u1ea1 l\u00f9ng\u2026M\u1ed9t m\u00ecnh.\u201d<\/span><\/p>\n

M\u1ed9t n\u0103m sau \u0111\u00f3, Hobs \u0111\u00e3 \u1ee7y quy\u1ec1n thi\u1ebft k\u1ebf m\u1ed9t m\u1eabu logo \u0111\u01a1n gi\u1ea3n h\u01a1n cho Rob Janoff- m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda chuy\u00ean nghi\u1ec7p, v\u00e0 k\u1ebft qu\u1ea3 \u0111em l\u1ea1i l\u00e0 b\u00f3ng c\u1ee7a m\u1ed9t qu\u1ea3 t\u00e1o nhi\u1ec1u m\u00e0u. Jobs l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 nh\u1ea5n m\u1ea1nh v\u00e0o d\u1ea3i m\u00e0u c\u1ea7u v\u1ed3ng nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u201cnh\u00e2n b\u1ea3n h\u00f3a\u201d th\u01b0\u01a1ng hi\u1ec7u. V\u1ebft c\u1eafn l\u00e0 \u0111\u1ec3 tr\u00e1nh kh\u1ecfi s\u1ef1 nh\u1ea7m l\u1eabn v\u1edbi m\u1ed9t qu\u1ea3 c\u00e0 chua.<\/span><\/p>\n

Tuy nhi\u00ean, khi Jobs tr\u1edf l\u1ea1i v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u00f4ng ty v\u00e0o n\u0103m 1998, \u00f4ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a logo c\u1ee7a Apple tr\u1edf th\u00e0nh m\u1ed9t m\u00e0u \u0111\u01a1n s\u1eafc. T\u1eeb \u0111\u00f3, Apple \u0111\u00e3 th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn th\u1ec3 kh\u00e1c nhau, \u0111em l\u1ea1i c\u00e1c k\u1ebft c\u1ea5u kh\u00e1c nhau c\u00f9ng v\u1edbi c\u00e1c hi\u1ec7u \u1ee9ng b\u00f3ng \u0111\u1ec3 mang t\u1edbi s\u1ef1 nh\u1eadn di\u1ec7n t\u1ed1t h\u01a1n. Tuy nhi\u00ean, n\u00f3 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u01a1n s\u1eafc, v\u00e0 g\u1ea7n \u0111\u00e2y Apple v\u1eabn gi\u1eef ki\u1ec3u thi\u1ebft k\u1ebf n\u00e0y l\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ea9m m\u1ef9 thi\u1ebft k\u1ebf ph\u1eb3ng.<\/span><\/p>\n

Google<\/span>
\n\"tech<\/span><\/h2>\n

Larry Page v\u00e0 Serge Brin b\u1eaft \u0111\u1ea7u v\u1edbi Google nh\u01b0 m\u1ed9t th\u00ed nghi\u1ec7m nghi\u00ean c\u1ee9u trong kho\u1ea3ng th\u1eddi gian l\u00e0 sinh vi\u00ean t\u1ea1i Stanford University. H\u1ecd \u0111\u00e3 ngh\u0129 v\u1ec1 vi\u1ec7c n\u00e2ng c\u1ea5p c\u00e1c thu\u1eadt to\u00e1n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch x\u1ebfp h\u1ea1ng c\u00e1c trang kh\u00f4ng theo m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a m\u00e0 theo s\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft tr\u1ea3 v\u1ec1. Do \u0111\u00f3 t\u00ean ban \u0111\u1ea7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00e0 \u201cBack Rub\u201d. V\u1ec1 sau, h\u1ecd quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n t\u00ean th\u00e0nh Google, xu\u1ea5t ph\u00e1t t\u1eeb l\u1ed7i ch\u00ednh t\u1ea3 c\u1ee7a Googol, b\u1eb1ng 10100<\/sup><\/span><\/p>\n

Logo \u0111\u1ea7u ti\u00ean c\u1ee7a Google \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed3 h\u1ecda mi\u1ec5n ph\u00ed, d\u1ef1a tr\u00ean ki\u1ec3u ch\u1eef Baskerville c\u00f9ng v\u1edbi m\u1ed9t d\u1ea5u ch\u1ea5m than \u1edf cu\u1ed1i nh\u01b0 Yahoo!. Ngay n\u0103m sau \u0111\u00f3, Google \u0111\u00e3 \u0111\u01b0a t\u1edbi m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p l\u00e0 Ruth Kedar v\u00e0 d\u00f9ng t\u1edbi ki\u1ec3u ch\u1eef Catull m\u1ecfng h\u01a1n cho logo. T\u1eeb \u0111\u00f3, logo \u0111\u00e3 nhi\u1ec1u l\u1ea7n tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i nh\u1ecf, cu\u1ed1i c\u00f9ng m\u1ea5t b\u00f3ng v\u00e0 hi\u1ec7u \u1ee9ng ba chi\u1ec1u v\u00e0o n\u0103m 2013, m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi ra \u0111\u1eddi c\u0169ng g\u00e2y tranh c\u00e3i khi Google m\u1edf r\u1ed9ng thanh ch\u00e9o c\u1ee7a ch\u1eef \u201ce\u201d.<\/span><\/p>\n

V\u00e0o n\u0103m 2015, Google \u0111\u01b0a ra Product Sans- m\u1ed9t ki\u1ec3u ch\u1eef ho\u00e0n to\u00e0n m\u1edbi d\u1ef1a tr\u00ean d\u1ea1ng ch\u1eef sans-serif (kh\u00f4ng c\u00f3 ch\u00e2n), kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Ph\u00f4ng ch\u1eef nay c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u01b0\u1edbi m\u00e0u s\u1eafc \u0111\u1ecf b\u1edfi c\u00f4ng ty m\u1eb9 c\u1ee7a Google l\u00e0 Alphabet.<\/span><\/p>\n

Facebook<\/span>
\n\"tech<\/span><\/h2>\n

Mark Zukerberg \u0111\u00e3 l\u1eadp n\u00ean \u201cThe Facebook\u201d v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a Eduardo Saverin, Dustin Moskovitz v\u00e0 Chris Hughes- nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u00f9ng tr\u01b0\u1eddng Harvard v\u00e0o n\u0103m 2003. N\u0103m 2005, \u201cthe\u201d \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf nh\u01b0ng ph\u00f4ng ch\u1eef Klavika v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i. Logo ban \u0111\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Joe Kral v\u00e0 Cuban Council v\u00e0 ch\u1ec9 th\u00eam m\u1ed9t ch\u00fat ch\u1ec9nh s\u1eeda qua vi\u1ec7c \u0111\u01b0a thanh ngang c\u1ee7a \u201cf\u201d v\u00e0 thanh tr\u00ean c\u00f9ng c\u1ee7a \u201ca\u201d ngang b\u1eb1ng nhau.<\/span><\/p>\n

V\u00e0o n\u0103m 2015, logo m\u1edbi ra \u0111\u1eddi d\u1ef1a tr\u00ean m\u1ed9t ki\u1ec3u ch\u1eef \u0111\u1ed9c quy\u1ec1n m\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a Facebook \u0111\u00e3 t\u1ea1o n\u00ean c\u00f9ng v\u1edbi Eric Olson- nh\u00e0 s\u00e1ng t\u1ea1o ra ki\u1ec3u ch\u1eef Klavika. C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng n\u00f3 m\u1ecfng, tr\u00f2n h\u01a1n v\u00e0 ch\u1eef \u201ca\u201d \u0111\u00e3 chuy\u1ec3n sang m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c. Josh Higgins- gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a Facebook \u0111\u00e3 c\u00f3 l\u1eddi gi\u1ea3i th\u00edch \u0111\u1eb1ng sau s\u1ef1 thi\u1ebft k\u1ebf l\u1ea1i n\u00e0y<\/span><\/p>\n

Khi logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2005, ch\u00fang t\u00f4i c\u0169ng ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 mu\u1ed1n chi\u1ebfc logo ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn. Gi\u1edd \u0111\u00e2y th\u00ec ch\u00fang t\u00f4i hi\u1ec7n \u0111\u1ea1i h\u00f3a logo \u0111\u1ec3 n\u00f3 tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n.<\/span><\/p>\n

Vi\u1ec7c logo m\u1edbi c\u00f3 hi\u1ec7n \u0111\u1ea1i h\u01a1n hay kh\u00f4ng v\u1eabn c\u00f2n g\u00e2y tranh c\u00e3i. R\u1ea5t c\u00f3 th\u1ec3 r\u1eb1ng l\u00fd do th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i l\u00e0 logo c\u0169 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n t\u1ed1t tr\u00ean nh\u1eefng m\u00e0n h\u00ecnh nh\u1ecf, v\u00ed d\u1ee5 l\u00e0 tr\u00ean nh\u1eefng thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00e0 logo m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

Tech branding takeaways (Nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 cao)<\/span><\/h2>\n

Sau khi nh\u00ecn v\u00e0o m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 cao trong th\u1ec3 k\u1ef7 20, ch\u00fang ta c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n