{"id":75,"date":"2010-03-25T20:28:22","date_gmt":"2010-03-25T09:28:22","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=75"},"modified":"2019-03-15T10:41:58","modified_gmt":"2019-03-15T03:41:58","slug":"quy-trinh-thiet-ke-logo-cua-cac-designer-noi-tieng","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/quy-trinh-thiet-ke-logo-cua-cac-designer-noi-tieng\/","title":{"rendered":"Quy tr\u00ecnh thi\u1ebft k\u1ebf logo c\u1ee7a c\u00e1c designer n\u1ed5i ti\u1ebfng"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;75&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;42&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (42 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Quy tr\\u00ecnh thi\\u1ebft k\\u1ebf logo c\\u1ee7a c\\u00e1c designer n\\u1ed5i ti\\u1ebfng&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (42 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n<p><span style=\"color: #000000;\"><strong>B\u1ea1n mu\u1ed1n bi\u1ebft nh\u1eefng b\u00ed quy\u1ebft nh\u00e0 ngh\u1ec1 c\u1ee7a chuy\u00ean gia thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda danh ti\u1ebfng nh\u1ea5t?<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/secret.gif\"><img decoding=\"async\" class=\"size-full wp-image-78 aligncenter\" title=\"Quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/secret.gif\" alt=\"\" width=\"501\" height=\"134\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 ch\u00ednh x\u00e1c c\u00e1ch nh\u1eefng nh\u00e2n v\u1eadt h\u00e0ng \u0111\u1ea7u trong th\u1eddi k\u1ef3 hi\u1ec7n \u0111\u1ea1i n\u00e0y <strong>s\u00e1ng t\u1ea1o logo<\/strong> c\u1ee7a h\u1ecd.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>Qui tr\u00ecnh thi\u1ebft k\u1ebf<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">1. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng<\/span><br \/>\n<span style=\"color: #000000;\">2. T\u00ecm hi\u1ec3u doanh nghi\u1ec7p<\/span><br \/>\n<span style=\"color: #000000;\">3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><br \/>\n<span style=\"color: #000000;\">4. Ph\u00e1c h\u1ecda<\/span><br \/>\n<span style=\"color: #000000;\">5. Th\u01b0 gi\u00e3n<\/span><br \/>\n<span style=\"color: #000000;\">6. \u0110\u1ecbnh v\u1ecb<\/span><br \/>\n<span style=\"color: #000000;\">7. Thuy\u1ebft tr\u00ecnh<\/span><br \/>\n<span style=\"color: #000000;\">8. \u0102n m\u1eebng<\/span><\/p>\n<p><span style=\"color: #000000;\"><!--more--><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>1. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/brief.gif\"><img decoding=\"async\" class=\"size-full wp-image-79 aligncenter\" title=\"Quy tr\u00ecnh thi\u1ebft k\u1ebf logo - ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/brief.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec1u nh\u1ea5t tr\u00ed coi vi\u1ec7c thu th\u1eadp th\u00f4ng tin ban \u0111\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, d\u00f9 qua n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp hay qua b\u1ea3ng c\u00e2u h\u1ecfi th\u0103m d\u00f2. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng. Nh\u00e0 thi\u1ebft k\u1ebf John Homs chia s\u1ebb \u201cB\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c. B\u1ea1n kh\u00f4ng th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t t\u00e1c ph\u1ea9m khi kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 ch\u1ee7 nh\u00e2n c\u1ee7a n\u00f3.\u201d<\/span><br \/>\n<span style=\"color: #000000;\">N\u1ebfu ch\u01b0a c\u00f3 kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 b\u00e0i vi\u1ebft \u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng \u0111\u1ea7u tay\u201d s\u1ebd gi\u00fap \u00edch cho b\u1ea1n. Ho\u1eb7c n\u1ebfu c\u1ea7n g\u1ee3i \u00fd cho b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng, h\u00e3y \u0111\u1ecdc b\u00e0i \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng?\u201d<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>2. T\u00ecm hi\u1ec3u doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/visualresearch.gif\"><img decoding=\"async\" class=\"size-full wp-image-88 aligncenter\" title=\"visualresearch\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/visualresearch.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng xong, b\u01b0\u1edbc quan tr\u1ecdng ti\u1ebfp theo \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c logo th\u00e0nh c\u00f4ng l\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ty c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y bao g\u1ed3m \u0111\u1ecdc th\u00f4ng tin v\u1ec1 ng\u00e0nh ngh\u1ec1, \u0111\u00f4i ch\u00fat v\u1ec1 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu chi ph\u00ed cho ph\u00e9p, c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u r\u1ed9ng h\u01a1n.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/research.gif\"><img decoding=\"async\" class=\"size-full wp-image-85 aligncenter\" title=\"nghien cuu thi truong - Quy trinh thiet ke logo \" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/research.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u style c\u1ee7a logo. \u0110\u00e2y l\u00e0 l\u00fac ch\u00fang ta t\u00ecm ki\u1ebfm quan ni\u1ec7m, phong c\u00e1ch, h\u01b0\u1edbng ti\u1ebfp c\u1eadn hay th\u00e1i \u0111\u1ed9 ti\u1ebfp nh\u1eadn, \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng, l\u00e0m quen v\u1edbi phong c\u00e1ch c\u00f2n m\u1edbi m\u1ebb \u0111\u1ed1i v\u1edbi nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 F5 ch\u00ednh m\u00ecnh.<\/span><br \/>\n<span style=\"color: #000000;\">V\u00ed d\u1ee5, t\u00ecm logo c\u1ee7a nh\u1eefng c\u00f4ng ty c\u00f9ng ng\u00e0nh r\u1ed3i b\u00ecnh ph\u1ea9m ch\u00fang. B\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c ngu\u1ed3n c\u1ea3m h\u1ee9ng trong khi l\u00e0m vi\u1ec7c n\u00e0y.<\/span><br \/>\n<span style=\"color: #000000;\">Designer Wendy Stamberger n\u00f3i: \u201cT\u00f4i mu\u1ed1n t\u00ecm ki\u1ebfm nhi\u1ec1u k\u1ef9 x\u1ea3o h\u01a1n n\u1eefa v\u00e0 t\u1ef1 h\u1ecfi t\u1ea1i sao c\u00f3 nh\u1eefng logo r\u1ea5t \u0111\u1ed9c \u0111\u00e1o? \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t logo \u0111\u1eb9p? hay v\u00ed d\u1ee5 t\u1ea1i sao t\u00f4i th\u00edch logo n\u00e0y v\u00e0 kh\u00f4ng th\u00edch logo kia?\u201d Nh\u00e0 thi\u1ebft k\u1ebf n\u00ean l\u00e0m vi\u1ec7c n\u00e0y \u0111\u1ec3 th\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd.<\/span><br \/>\n<span style=\"color: #000000;\">Nh\u1edb l\u00e0 c\u00f3 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ecd ch\u1ec9 th\u00edch d\u00f9ng ngu\u1ed3n tr\u00ed tu\u1ec7 c\u1ee7a h\u1ecd. Tuy nhi\u00ean, c\u00f3 \u00fd ki\u1ebfn cho r\u1eb1ng l\u00e0m nh\u01b0 v\u1eady ch\u00ednh l\u00e0 \u0111ang thu h\u1eb9p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>4. Ph\u00e1c h\u1ecda<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/sketchingconceptualising.gif\"><img decoding=\"async\" class=\"size-full wp-image-86 aligncenter\" title=\"Ph\u00e1c h\u1ecda logo - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/sketchingconceptualising.gif\" alt=\"Ph\u00e1c h\u1ecda logo - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh logo ch\u00ednh l\u00e0 l\u00fac th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 l\u00fac c\u1ea7n s\u1eed d\u1ee5ng b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. C\u00f3 ng\u01b0\u1eddi ph\u00e1c h\u1ecda tr\u00ean kh\u0103n \u0103n, c\u00f3 ng\u01b0\u1eddi v\u1ebd v\u00e0o m\u1ed9t quy\u1ec3n s\u1ed5, c\u00f3 ng\u01b0\u1eddi l\u1ea1i d\u00f9ng m\u00e1y t\u00ednh thay cho gi\u1ea5y. T\u00f9y theo l\u1ef1a ch\u1ecdn c\u1ee7a m\u1ed7i ng\u01b0\u1eddi, nh\u01b0ng m\u00e1y t\u00ednh kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng trong b\u01b0\u1edbc n\u00e0y.<\/span><br \/>\n<span style=\"color: #000000;\">Khi th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng, c\u00f3 nh\u00e0 thi\u1ebft k\u1ebf quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn ki\u1ec3u \u0111\u1ed3 h\u1ecda v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a logo trong khi c\u00f3 ng\u01b0\u1eddi l\u1ea1i c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc hay s\u1eed d\u1ee5ng h\u00ecnh ch\u1eef tr\u1eebu t\u01b0\u1ee3ng tr\u00ean logo. Nh\u01b0 h\u00ecnh m\u0169i t\u00ean gi\u1eefa ch\u1eef e v\u00e0 ch\u1eef x tr\u00ean logo c\u1ee7a FedEx. Nh\u1eefng ki\u1ec3u logo n\u00e0y t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebft \u0111i\u1ec1u n\u00e0y trong khi h\u1ecd x\u00e2y d\u1ef1ng t\u00e1c ph\u1ea9m. Logo \u0111\u00f3 s\u1ebd \u0111\u1ed9c \u0111\u00e1o, c\u00f3 chi\u1ec1u s\u00e2u, v\u00e0 \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>5. Th\u01b0 gi\u00e3n<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/reflection.gif\"><img decoding=\"async\" class=\"size-full wp-image-84 aligncenter\" title=\"Th\u01b0 gi\u00e3n - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/reflection.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Th\u01b0 gi\u00e3n c\u0169ng quan tr\u1ecdng nh\u01b0 vi\u1ec7c l\u00e0m nghi\u00ean c\u1ee9u hay ph\u00e1c th\u1ea3o. B\u1ea1n r\u1ea5t d\u1ec5 \u0111i v\u00e0o ng\u00f5 c\u1ee5t tr\u1edf n\u00ean m\u1ec7t m\u1ecfi v\u1edbi d\u1ef1 \u00e1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n ngh\u1ec9 ng\u01a1i. H\u00e3y th\u01b0 gi\u00e3n \u0111\u1ec3 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 l\u1edbn l\u00ean trong \u0111\u1ea7u. Khi b\u1ea1n tr\u1edf l\u1ea1i v\u1edbi d\u1ef1 \u00e1n, nhi\u1ec7t huy\u1ebft, \u00fd t\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c n\u1ea1p \u0111\u1ea7y. \u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi gian t\u1ed1t \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>6. V\u1ecb tr\u00ed nh\u00e0 thi\u1ebft k\u1ebf<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/positioning.gif\"><img decoding=\"async\" class=\"size-full wp-image-82 aligncenter\" title=\"\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed nh\u00e0 thi\u1ebft k\u1ebf - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/positioning.gif\" alt=\"\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed nh\u00e0 thi\u1ebft k\u1ebf - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 l\u00fac nh\u00e0 thi\u1ebft k\u1ebf ch\u1ecdn c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c.<\/span><br \/>\n<span style=\"color: #000000;\">Ch\u1ec9 l\u00e0 b\u00ean thi c\u00f4ng nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng theo y\u00eau c\u1ea7u (kh\u00f4ng t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng nh\u1eefng v\u1ea5n \u0111\u1ec1 xung quanh thi\u1ebft k\u1ebf) hay th\u1ef1c s\u1ef1 l\u00e0 \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i (h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p th\u00edch h\u1ee3p h\u01a1n gi\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c lu\u1eadt s\u01b0 l\u00e0m). Nh\u00e0 thi\u1ebft k\u1ebf t\u1ef1 l\u1ef1a ch\u1ecdn c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh. T\u00f4i lu\u00f4n ch\u1ecdn l\u1ef1a l\u00e0m sao hai b\u00ean \u0111\u1ec1u c\u00f3 l\u1ee3i v\u00e0 vui v\u1ebb h\u1ee3p t\u00e1c.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>7. Thuy\u1ebft tr\u00ecnh cho s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/presentation.gif\"><img decoding=\"async\" class=\"size-full wp-image-83 aligncenter\" title=\"Thuy\u1ebft tr\u00ecnh cho m\u1eabu thi\u1ebft k\u1ebf logo - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/presentation.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Trong b\u01b0\u1edbc n\u00e0y, nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i thuy\u1ebft tr\u00ecnh v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 \u0111\u01b0a ra nhi\u1ec1u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn (trong tr\u01b0\u1eddng h\u1ee3p kh\u00f3 n\u1eafm b\u1eaft \u00fd th\u00edch c\u1ee7a kh\u00e1ch). Ho\u1eb7c c\u00f3 th\u1ec3 ch\u1ec9 l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 m\u1eabu \u0111\u1ec3 thuy\u1ebft tr\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 khi\u1ebfn b\u1ea1n \u0111au \u0111\u1ea7u. V\u1ec1 ph\u1ea7n t\u00f4i, t\u00f4i ch\u1ec9 ch\u1ecdn ra m\u1ed9t ho\u1eb7c hai t\u00e1c ph\u1ea9m t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>8. \u0102n m\u1eebng<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/celebration.gif\"><img decoding=\"async\" class=\"size-full wp-image-80 aligncenter\" title=\"\u0102n m\u1eebng - quy tr\u00ecnh thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/celebration.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Trong cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi 75 nh\u00e0 thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u sau khi t\u00e1c ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh v\u00e0 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, 31% trong s\u1ed1 h\u1ecd ch\u1ecdn u\u1ed1ng bia \u0103n m\u1eebng, 12% th\u01b0\u1edfng th\u1ee9c s\u00f4 c\u00f4 la, 22% leo l\u00ean gi\u01b0\u1eddng ng\u1ee7 v\u00e0 s\u1ed1 c\u00f2n l\u1ea1i kh\u00f4ng th\u1ec3 t\u1ed5 ch\u1ee9c \u0103n m\u1eebng v\u00ec ph\u1ea3i b\u1eaft tay ngay v\u00e0o d\u1ef1 \u00e1n kh\u00e1c.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>T\u00f3m t\u1eaft<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/summary.gif\"><img decoding=\"async\" class=\"size-full wp-image-87 aligncenter\" title=\"summary\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/summary.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft to\u00e0n b\u1ed9 qui tr\u00ecnh thi\u1ebft k\u1ebf:<\/span><br \/>\n<span style=\"color: #000000;\">1. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng: Thi\u1ebft k\u1ebf b\u1ea3n c\u00e2u h\u1ecfi hay ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng l\u00e0m \u00fd t\u01b0\u1edfng cho b\u1ea3n ph\u00e1c th\u1ea3o.<\/span><br \/>\n<span style=\"color: #000000;\">2. Nghi\u00ean c\u1ee9u: nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o ng\u00e0nh ngh\u1ec1, l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><br \/>\n<span style=\"color: #000000;\">3. Tham kh\u1ea3o: nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf c\u1ee7a nh\u1eefng logo th\u00e0nh c\u00f4ng, phong c\u00e1ch hi\u1ec7n t\u1ea1i v\u00e0 xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn b\u1ea3n ph\u00e1c th\u1ea3o.<\/span><br \/>\n<span style=\"color: #000000;\">4. Ph\u00e1c h\u1ecda: x\u00e2y d\u1ef1ng logo b\u00e1m v\u00e0o b\u1ea3n ph\u00e1c th\u1ea3o v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. S\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o. Bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p.<\/span><br \/>\n<span style=\"color: #000000;\">5. Th\u01b0 gi\u00e3n: th\u01b0 gi\u00e3n trong th\u1eddi gian thi\u1ebft k\u1ebf s\u1ebd gi\u00fap nu\u00f4i d\u01b0\u1ee1ng \u00fd t\u01b0\u1edfng, n\u1ea1p th\u00eam nhi\u1ec7t huy\u1ebft. Ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i.<\/span><br \/>\n<span style=\"color: #000000;\">6. \u0110\u1ecbnh v\u1ecb: T\u1ea1o v\u1ecb tr\u00ed cho m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch b\u00ean thi c\u00f4ng hay x\u00e2y d\u1ef1ng quan h\u1ec7 d\u00e0i l\u00e2u. L\u00e0m theo nh\u1eefng g\u00ec kh\u00e1ch y\u00eau c\u1ea7u hay h\u01b0\u1edbng kh\u00e1ch \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.<\/span><br \/>\n<span style=\"color: #000000;\">7. Thuy\u1ebft tr\u00ecnh: Ch\u1ecdn m\u1ed9t v\u00e0i t\u00e1c ph\u1ea9m hay to\u00e0n b\u1ed9 b\u1ed9 s\u01b0u t\u1eadp.<\/span><br \/>\n<span style=\"color: #000000;\">8. \u0102n m\u1eebng: U\u1ed1ng bia, \u0103n s\u00f4 c\u00f4 la, ng\u1ee7, b\u1eaft \u0111\u1ea7u t\u00e1c ph\u1ea9m m\u1edbi, hay k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>B\u00e0i h\u1ecdc kinh nghi\u1ec7m<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/moral.gif\"><img decoding=\"async\" class=\"size-full wp-image-81 aligncenter\" title=\"Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo\" src=\"http:\/\/www.logoart.vn\/blog\/wp-content\/uploads\/2010\/03\/moral.gif\" alt=\"\" width=\"500\" height=\"67\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">V\u1edbi m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng, m\u1ed7i nh\u00e0 thi\u1ebft k\u1ebf s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng ri\u00eang, 100 nh\u00e0 thi\u1ebft k\u1ebf s\u1ebd cho ra 100 logo kh\u00e1c nhau, ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p tr\u00f4ng h\u01a1i gi\u1ed1ng nhau. D\u00f9 ch\u00fang ta c\u00f3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t logo x\u1ea5u hay \u0111\u1eb9p, n\u00ean nh\u1edb r\u1eb1ng, m\u1ed9t logo ch\u1ec9 \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi n\u00f3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><br \/>\n<span style=\"color: #000000;\">B\u00e0i h\u1ecdc b\u00ed m\u1eadt trong c\u00e2u chuy\u1ec7n n\u00e0y, \u0111\u00f3 l\u00e0 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9, nh\u01b0ng ch\u00eca kh\u00f3a c\u1ee7a th\u00e0nh c\u00f4ng l\u1ea1i l\u00e0 \u0111\u1eebng qu\u00e1 c\u1ee9ng nh\u1eafc trong khi h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng. B\u00e0i vi\u1ebft n\u00e0y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft b\u00ed quy\u1ebft qui tr\u00ecnh <strong>thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a 75 designer h\u00e0ng \u0111\u1ea7u chia s\u1ebb v\u1edbi Leslie Cabarga trong cu\u1ed1n s\u00e1ch book The Secret Life of Logos: Behind The Scenes With Top Designers c\u1ee7a \u00f4ng.<\/span><\/p>\n<div style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Ngu\u1ed3n :<span style=\"color: #ff0000;\">\u00a0<a style=\"color: #ff0000;\" href=\"https:\/\/logoart.vn\/\">https:\/\/logoart.vn\/<\/a><\/span><\/strong><\/span><\/div>\n<div style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf logo<\/strong><\/span><\/div>\n<div><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/div>\n<div><span style=\"color: #ff6600;\">&#8211; <a style=\"color: #ff6600;\" href=\"https:\/\/logoart.vn\/blog\/y-nghia-thiet-ke-logo-he-dieu-hanh-android\/\">\u00dd ngh\u0129a thi\u1ebft k\u1ebf logo h\u1ec7 \u0111\u00ecnh android<\/a><\/span><\/div>\n<div><span style=\"color: #ff6600;\">&#8211; <a style=\"color: #ff6600;\" href=\"https:\/\/logoart.vn\/blog\/logo-cua-10-cong-ty-co-gia-tri-cao-nhat-tren-the-gioi-va-dieu-ho-day-chung-ta\/\">Logo 10 c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 b\u00e0i h\u1ecdc t\u1eeb n\u00f3<\/a><\/span><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_2089591664\">\u2750 Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch \u0111\u1ec3 b\u00e0n\">Thi\u1ebft k\u1ebf l\u1ecbch \u0111\u1ec3 b\u00e0n<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n bi\u1ebft nh\u1eefng b\u00ed quy\u1ebft nh\u00e0 ngh\u1ec1 c\u1ee7a chuy\u00ean gia thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda danh ti\u1ebfng nh\u1ea5t? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 ch\u00ednh x\u00e1c c\u00e1ch nh\u1eefng nh\u00e2n v\u1eadt h\u00e0ng \u0111\u1ea7u trong th\u1eddi k\u1ef3 hi\u1ec7n \u0111\u1ea1i n\u00e0y s\u00e1ng t\u1ea1o logo c\u1ee7a h\u1ecd. Qui tr\u00ecnh thi\u1ebft k\u1ebf 1. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng 2. T\u00ecm hi\u1ec3u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[26],"views":4033,"_links":{"self":[{"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/media\/8098"}],"wp:attachment":[{"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logoart.vn\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}