{"id":8253,"date":"2020-03-13T11:03:49","date_gmt":"2020-03-13T04:03:49","guid":{"rendered":"https:\/\/logoart.vn\/blog\/37-giai-phap-tang-truong-dot-pha-cho-doanh-nghiep-vua-va-nho-sau-dai-dich-virus\/"},"modified":"2021-01-13T07:00:37","modified_gmt":"2021-01-13T00:00:37","slug":"37-giai-phap-tang-truong-dot-pha-cho-doanh-nghiep-vua-va-nho-sau-dai-dich-virus","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/37-giai-phap-tang-truong-dot-pha-cho-doanh-nghiep-vua-va-nho-sau-dai-dich-virus\/","title":{"rendered":"37 gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf sau \u0111\u1ea1i d\u1ecbch Virus"},"content":{"rendered":"\n\n
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T\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng l\u00e0 b\u00e0i to\u00e1n m\u00e0 b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o c\u0169ng ph\u1ea3i t\u00ecm l\u1eddi gi\u1ea3i, k\u1ec3 c\u1ea3 khi doanh nghi\u1ec7p \u0111ang \u0111\u1ee9ng tr\u00ean \u0111\u1ec9nh cao c\u1ee7a ng\u00e0nh, c\u00f3 quy\u1ec1n h\u00f4 m\u01b0a g\u1ecdi gi\u00f3.\u00a0<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, b\u00e0i to\u00e1n \u1ea5y c\u00e0ng kh\u00f3 t\u00ecm ra l\u1eddi gi\u1ea3i h\u01a1n. \u0110\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 sau th\u1eddi gian \u0111\u1ea1i d\u1ecbch Covid-19 \u0111i qua v\u00e0 \u0111\u1ec3 l\u1ea1i bi\u1ebft bao t\u1ed5n th\u1ea5t cho c\u00e1c doanh nghi\u1ec7p\u00a0<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, Sao Kim s\u1ebd b\u1eadt m\u00ed cho 37 gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p sau \u0111\u1ea1i d\u1ecbch Virus \u0111\u1ec3 gia t\u0103ng doanh thu, t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 c\u00f3 m\u1ed9t c\u00fa ph\u00e1t tri\u1ec3n \u201cnh\u1ea3y v\u1ecdt\u201d xu\u1ea5t s\u1eafc.\u00a0<\/span><\/p>\n

V\u00ec sao doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1?<\/b><\/span><\/h3>\n

Suy cho c\u00f9ng, m\u1ee5c \u0111\u00edch t\u1ed1i th\u01b0\u1ee3ng trong kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng ch\u00ednh l\u00e0 s\u1ef1 gia t\u0103ng li\u00ean t\u1ee5c c\u1ee7a d\u00f2ng ti\u1ec1n \u0111\u1ed5 v\u1ec1 t\u00e0i kho\u1ea3n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu, c\u00e1c c\u1ed5 \u0111\u00f4ng.\u00a0<\/span><\/p>\n

M\u00e0 \u0111i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c doanh nghi\u1ec7p l\u00e0m \u0103n c\u00f3 l\u00e3i, doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng nhanh, b\u1ec1n v\u1eefng, s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd,\u2026\u00a0<\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o, ch\u1ec9 c\u1ea7n b\u1ecf l\u1ee1 m\u1ed9t gi\u00e2y, ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u.\u00a0<\/span><\/p>\n

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Th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n th\u00f4ng qua s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 doanh s\u1ed1, hi\u1ec7u su\u1ea5t m\u00e0 k\u1ec3 c\u1ea3 khi doanh nghi\u1ec7p \u0111ang \u0111\u1ee9ng y\u00ean.<\/span><\/p>\n

B\u1edfi th\u00e0nh c\u00f4ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c n\u1ed7 l\u1ef1c v\u01b0\u01a1n l\u00ean ph\u00eda tr\u01b0\u1edbc kh\u00f4ng ng\u1eebng. N\u1ebfu c\u00e1c doanh nghi\u1ec7p kh\u00e1c ti\u1ebfn 1, ch\u00fang ta ph\u1ea3i ti\u1ebfn 2, ti\u1ebfn 3.\u00a0<\/span><\/p>\n

Ch\u1eadm ch\u00e2n h\u01a1n ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p \u0111\u00e1nh m\u1ea5t nh\u1eefng c\u01a1 h\u1ed9i t\u1ed1t, b\u1ecf l\u1ee1 nh\u1eefng b\u1eefa ti\u1ec7c h\u1ea5p d\u1eabn.<\/span><\/p>\n

V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ph\u1ea3i li\u00ean t\u1ee5c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 tho\u00e1t kh\u1ecfi v\u00f9ng an to\u00e0n, t\u1ea1o ra doanh thu \u0111\u1ed9t ph\u00e1, \u0111\u01b0a doanh nghi\u1ec7p ti\u1ebfn xa h\u01a1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1. T\u1ef1 \u0111\u1ed9ng h\u00f3a – \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/b><\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng c\u1ea7n l\u00e0m \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh v\u1edbi\u00a0m\u1ee9c n\u0103ng su\u1ea5t cao \u0111\u00f3 l\u00e0 \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a.\u00a0<\/span><\/p>\n

C\u00e1c ph\u1ea7n m\u1ec1m n\u00e0y s\u1ebd gi\u00fap c\u00e1c c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong c\u00f4ng cu\u1ed9c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p.<\/span><\/p>\n

B\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ecm hi\u1ec3u xem lo\u1ea1i ph\u1ea7n m\u1ec1m n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p m\u00ecnh. Tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a, h\u00e3y c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a \u1ee9ng d\u1ee5ng trong c\u00f4ng vi\u1ec7c\u00a0ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay l\u00e0 <\/span>Microsoft Dynamics 365, Oracle, SAP Business One, OpenBravo,… hay m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m c\u1ee7a Vi\u1ec7t Nam nh\u01b0 Amis, Base, Sapo…\u00a0\u00a0\u00a0<\/span><\/span><\/p>\n

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Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a Base<\/span><\/i><\/span><\/p>\n

2. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng CRM<\/b><\/span><\/h2>\n

CRM c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00f4 s\u1ed1 c\u00e1c nhi\u1ec7m v\u1ee5 th\u1ee7 c\u00f4ng, cho ph\u00e9p c\u00e1c ph\u00f2ng ban c\u00f9ng l\u00e0m vi\u1ec7c tr\u00ean c\u00f9ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u. CRM c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd m\u1ecdi th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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Giao di\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t ph\u1ea7n m\u1ec1m CRM\u00a0<\/span><\/em><\/p>\n

Gi\u1edd \u0111\u00e2y, v\u1edbi CRM, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn b\u1ed9 ph\u1eadn Sales, Marketing v\u00e0 c\u1ea3 b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p th\u00eam nhi\u1ec1u \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c plugin s\u1eb5n c\u00f3. C\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111ang ng\u00e0y c\u00e0ng l\u1ef1a ch\u1ecdn t\u00f9y ch\u1ecdn n\u00e0y v\u00ec n\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 gi\u1ea3m g\u00e1nh n\u1eb7ng chi ph\u00ed li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m CRM c\u00f3 b\u1ea3n mi\u1ec5n ph\u00ed nh\u01b0 Insightly, Zoho, VTiger, Hubspot\u2026 v\u00e0 khi c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u00ec\u00a0\u0111\u1ea7u t\u01b0 mua g\u00f3i tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec7n \u00edch h\u01a1n.<\/span><\/p>\n

Xem th\u00eam: 4 \u1ee8ng d\u1ee5ng CRM ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 th\u1eddi 4.0<\/a><\/span><\/p>\n

3. T\u1eadn d\u1ee5ng t\u1ed1i \u0111a Marketing Automation<\/b><\/span><\/h2>\n

N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM all-in-one (T\u1ea5t c\u1ea3 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong m\u1ed9t ph\u1ea7n m\u1ec1m), b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb cho m\u00ecnh m\u1ed9t gi\u1ea3i ph\u00e1p Marketing Automation ph\u00f9 h\u1ee3p. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ph\u1ea7n m\u1ec1m gi\u1ea3i ph\u00e1p ri\u00eang l\u1ebb.<\/span><\/p>\n

Marketing Automation s\u1ebd gi\u00fap b\u1ea1n h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5, n\u00e2ng cao s\u1ef1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

Marketing Automation bao g\u1ed3m quy tr\u00ecnh: thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng b\u1eb1ng n\u1ed9i dung -> Email Marketing nu\u00f4i d\u01b0\u1ee1ng -> x\u00e2y d\u1ef1ng Landing Page, Call to action \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng v\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa.\u00a0<\/span><\/p>\n

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Quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a Marketing Automation <\/span><\/em><\/p>\n

4. \u0110\u1ea7u t\u01b0 \u201c\u0111\u00fang\u201d v\u00e0 \u201ctr\u00fang\u201d<\/b><\/span><\/h2>\n

M\u1ed9t Startup s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 \u201cm\u1ea1nh tay\u201d t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. \u0110\u1ec3 KI\u1ebeM TI\u1ec0N, b\u1ea1n ph\u1ea3i bi\u1ebft TI\u00caU TI\u1ec0N.<\/span><\/p>\n

C\u00e1c c\u00f4ng ty Startup c\u1ea7n v\u1ed1n ho\u1ea1t \u0111\u1ed9ng v\u00ec nhi\u1ec1u l\u00fd do:<\/span><\/p>\n