{"id":8257,"date":"2020-03-16T09:47:59","date_gmt":"2020-03-16T02:47:59","guid":{"rendered":"https:\/\/logoart.vn\/blog\/15-mo-hinh-kinh-doanh-hieu-qua-danh-cho-nha-khoi-nghiep\/"},"modified":"2021-01-13T07:00:31","modified_gmt":"2021-01-13T00:00:31","slug":"15-mo-hinh-kinh-doanh-hieu-qua-danh-cho-nha-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/15-mo-hinh-kinh-doanh-hieu-qua-danh-cho-nha-khoi-nghiep\/","title":{"rendered":"15 m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3 d\u00e0nh cho nh\u00e0 kh\u1edfi nghi\u1ec7p\u00a0"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o qu\u00e1 tr\u00ecnh startup, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng cho doanh nghi\u1ec7p sau n\u00e0y. Kh\u00e1m ph\u00e1 ngay 15 m\u00f4 h\u00ecnh kinh doanh d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ngu\u1ed3n c\u1ea3m h\u1ee9ng kh\u1edfi nghi\u1ec7p nh\u00e9!<\/span><\/p>\n

1. M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?\u00a0<\/b><\/span><\/h2>\n

M\u00f4 h\u00ecnh kinh doanh hay Business Model l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng c\u00f3 nhi\u1ec1u c\u00e1ch hi\u1ec3u kh\u00e1c nhau.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec3u ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee7a c\u00f4ng ty gi\u00fap gia t\u0103ng l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n. N\u00f3 x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd b\u00e1n, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng chi ph\u00ed \u0111\u01b0\u1ee3c d\u1ef1 tr\u00f9 t\u1eeb tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n

Nh\u1eefng doanh nghi\u1ec7p m\u1edbi \u0111ang trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 m\u00f4 h\u00ecnh kinh doanh. n\u00f3 kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn m\u00e0 c\u00f2n gi\u00fap \u0111\u00e0o t\u1ea1o nh\u00e2n t\u00e0i v\u00e0 qu\u1ea3n l\u00fd linh ho\u1ea1t h\u01a1n.\u00a0<\/span><\/p>\n

Khi x\u00e2y d\u1ef1ng doanh nghi\u1ec7p, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean xem l\u1ea1i v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng k\u1ebf ho\u1ea1ch kinh doanh b\u1edfi b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng v\u00e0 th\u00e1ch th\u1ee9c s\u1ebd x\u1ea3y \u0111\u1ebfn \u1edf ph\u00eda tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n

2. B\u1eadt m\u00ed 15 m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3 cho startup\u00a0<\/b><\/span><\/h2>\n

2.1. Access Over Ownership – Chia s\u1ebb quy\u1ec1n s\u1edf h\u1eefu\u00a0<\/b><\/span><\/h3>\n

Ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi tr\u00ecnh l\u00e0m vi\u1ec7c Driver. \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 minh h\u1ecda c\u1ee5 th\u1ec3 cho m\u00f4 h\u00ecnh l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean vi\u1ec7c chia s\u1ebb quy\u1ec1n s\u1edf h\u1eefu.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, m\u00f4 h\u00ecnh chia s\u1ebb quy\u1ec1n s\u1edf h\u1eefu \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh cho thu\u00ea d\u1ecbch v\u1ee5\/ s\u1ea3n ph\u1ea9m, m\u00e0 ng\u01b0\u1eddi thu\u00ea \u0111\u01b0\u1ee3c quy\u1ec1n s\u1eed d\u1ee5ng trong th\u1eddi gian ng\u1eafn.\u00a0<\/span><\/p>\n

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Bee – \u1ee9ng d\u1ee5ng g\u1ecdi xe chia s\u1ebb quy\u1ec1n s\u1edf h\u1eefu v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi<\/p><\/div>\n

M\u00f4 h\u00ecnh n\u00e0y nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng – nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 th\u01b0\u1eddng xuy\u00ean. b\u1ea1n th\u1ebf th\u1ec3 b\u1eaft g\u1eb7p m\u00f4 h\u00ecnh n\u00e0y qua vi\u1ec7c kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb cho thu\u00ea xe m\u00e1y, \u00f4 t\u00f4 hay c\u00e1c \u1ea3nh vi\u1ec7n \u00e1o c\u01b0\u1edbi, studio\u2026\u00a0<\/span><\/p>\n

2.2. The Experience Model \u2013 M\u00f4 h\u00ecnh tr\u1ea3i nghi\u1ec7m<\/b><\/span><\/h3>\n

D\u00f9 ch\u1ec9 m\u1edbi th\u00e0nh l\u1eadp n\u0103m 2008 nh\u01b0ng Tesla \u0111\u00e3 \u0111\u01b0\u1ee3c xem l\u00e0 Apple m\u1edbi c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p xe h\u01a1i tr\u00ean th\u1ebf gi\u1edbi. Tr\u1ea3i nghi\u1ec7m v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp ch\u00ednh l\u00e0 hai b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t b\u1eadc.\u00a0<\/span><\/p>\n

T\u1ea1i c\u00e1c gian h\u00e0ng tr\u01b0ng b\u00e0y c\u1ee7a Tesla, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem x\u00e9t, th\u1eed xe, t\u00ecm hi\u1ec3u \u0111\u1ee7 ki\u1ec3u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. L\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0: Mua b\u00e1n nhanh ch\u00f3ng, g\u1ecdn nh\u1eb9, hi\u1ec7n \u0111\u1ea1i, d\u1ec5 d\u00e0ng v\u00e0 tr\u00ean h\u1ebft l\u00e0 tr\u00e1nh kh\u1ecfi s\u1ef1 phi\u1ec1n ph\u1ee9c t\u1eeb s\u1ef1 ch\u0103m s\u00f3c qu\u00e1 nhi\u1ec7t t\u00ecnh t\u1eeb c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

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Tesla – mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng<\/p><\/div>\n

V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, n\u0103m 2018, Tesla \u0111\u00e3 \u0111\u1ea1t doanh thu kh\u1ee7ng l\u00ean t\u1edbi 14 t\u1ef7 USD v\u1edbi 325.000 \u0111\u01a1n \u0111\u1eb7t tr\u01b0\u1edbc model Tesla 3. Hi\u1ec7n nay, m\u00f4 h\u00ecnh kinh doanh tr\u1ea3i nghi\u1ec7m n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u00e1p d\u1ee5ng trong \u0111\u00f3 c\u00f3 KLM, Disney World, Tomorrowland…<\/span><\/p>\n

2.3. The Pyramid \u2013 M\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p<\/span><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn m\u00f4 h\u00ecnh kim t\u1ef1 th\u00e1p v\u1edbi m\u00f4 h\u00ecnh kinh doanh \u0111a c\u1ea5p, l\u1eeba \u0111\u1ea3o. Tuy nhi\u00ean, th\u1ef1c t\u1ebf, thay v\u00ec \u0111\u1ec3 l\u1ee3i nhu\u1eadn ch\u1ea3y theo v\u00f2ng tr\u00f2n, m\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thu l\u1ee3i nhu\u1eadn ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c th\u00e0nh vi\u00ean li\u00ean k\u1ebft v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

C\u00f4ng ty s\u1ebd \u0111\u1ee9ng tr\u00ean \u0111\u1ec9nh kim t\u1ef1 th\u00e1p v\u00e0 khi\u1ebfn d\u00f2ng doanh thu ch\u1ea3y ng\u01b0\u1ee3c l\u1ea1i v\u1ec1 ph\u00eda m\u00ecnh m\u00e0 c\u1ea7n \u00edt n\u1ed7 l\u1ef1c nh\u1ea5t. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 \u00edt v\u1ed1n nh\u01b0ng s\u1ed1 v\u1ed1n thu v\u1ec1 nhi\u1ec1u.\u00a0<\/span><\/p>\n

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M\u00f4 h\u00ecnh kim t\u1ef1 th\u00e1p<\/p><\/div>\n

Hi\u1ec7n nay, m\u00f4 h\u00ecnh n\u00e0y \u0111ang d\u1ea7n b\u1ecb bi\u1ebfn t\u01b0\u1edbng th\u00e0nh nh\u1eefng m\u00f4 h\u00ecnh \u0111a c\u1ea5p, l\u1ee3i d\u1ee5ng ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1c chi\u00eau tr\u00f2 h\u1ee9a h\u1eb9n l\u1ee3i nhu\u1eadn kh\u1ee7ng. Ch\u00ednh v\u00ec v\u1eady, nhi\u1ec1u qu\u1ed1c gia \u0111\u00e3 \u00e1p d\u1ee5ng ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c cho c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p n\u00e0y \u0111\u1ec3 ng\u0103n ng\u1eeba d\u1ea5u hi\u1ec7u l\u1eeba \u0111\u1ea3o.\u00a0<\/span><\/p>\n

2.4. The Ecosystem – h\u1ec7 sinh th\u00e1i\u00a0<\/span><\/h3>\n

M\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i trong kinh doanh l\u00e0 c\u00e1ch doanh nghi\u1ec7p mang \u0111\u1ebfn m\u1ed9t t\u1ed5 h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Ti\u00eau bi\u1ec3u nh\u01b0 Vingroup s\u1edf h\u1eefu m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng \u201cmua xe Vinfast, s\u1eafm nh\u00e0 Vinhome, mua h\u00e0ng t\u1ea1i Vinmart, ngh\u1ec9 d\u01b0\u1ee1ng Vinpearl, d\u00f9ng \u0111i\u1ec7n tho\u1ea1i Vinsmart, \u0111i h\u1ecdc t\u1ea1i Vinschool, kh\u00e1m s\u1ee9c kh\u1ecfe t\u1ea1i Vinmec\u201d.<\/span><\/p>\n

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H\u1ec7 sinh th\u00e1i Vingroup<\/p><\/div>\n

Khi l\u1ef1a ch\u1ecdn Vingroup t\u1ee9c l\u00e0 b\u1ea1n \u0111ang tham gia v\u00e0o m\u1ed9t h\u1ec7 sinh th\u00e1i ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 m\u1ed9t thi\u1ebft b\u1ecb, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, Vin \u0111ang gi\u1eefa ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh ra nhi\u1ec1u l\u0129nh v\u1ef1c.\u00a0<\/span><\/p>\n

2.5. M\u00f4 h\u00ecnh trao \u0111\u1ed5i<\/span><\/h3>\n

B\u1ea1n \u0111ang c\u00f3 m\u1ed9t m\u00f3n \u0111\u1ed3 m\u1ed7i th\u00e1ng ch\u1ec9 s\u1eed d\u1ee5ng 1-2 l\u1ea7n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfc \u00f4 t\u00f4, m\u1ed9t c\u0103n ph\u00f2ng \u1edf hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ng\u00f4i nh\u00e0.\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh trao \u0111\u1ed5i gi\u00fap k\u1ebft n\u1ed1i ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u cho thu\u00ea v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c Airbnb \u00e1p d\u1ee5ng r\u1ea5t t\u1ed1t cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. V\u1edbi m\u1ea1ng l\u01b0\u1edbi 600.000 \u0111\u1ecba \u0111i\u1ec3m \u1edf 34.000 th\u00e0nh ph\u1ed1, Airbnb k\u1ebft n\u1ed1i h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm homestay v\u1edbi c\u00e1c ch\u1ee7 nh\u00e0 th\u00e2n thi\u1ec7n. Hi\u1ec7n c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 10 t\u1ef7 \u0111\u00f4 sau h\u01a1n 10 n\u0103m ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

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Airbnb – \u1ee8ng d\u1ee5ng cho thu\u00ea homestay<\/p><\/div>\n

2.6. M\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c\u00a0<\/span><\/h3>\n

V\u1edbi m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c, ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3 gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 h\u1ecd quan t\u00e2m. N\u1ebfu ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ed3ng \u00fd m\u1ee9c gi\u00e1 \u0111\u00f3, ng\u01b0\u1eddi mua s\u1ebd ph\u1ea3i cam k\u1ebft v\u1edbi nh\u1eefng \u0111i\u1ec1u kho\u1ea3n m\u00e0 b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0a ra.\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u t\u1ea1i c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 s\u1ea3n \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c Chilindo – m\u1ed9t trong nh\u1eefng trang \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c l\u1edbn nh\u1ea5t ch\u00e2u \u00c1. C\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o \u1ee9ng d\u1ee5ng v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tham gia v\u00e0o m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 trong kho\u1ea3ng th\u1eddi gian quy \u0111\u1ecbnh. Gi\u00e1 kh\u1edfi \u0111i\u1ec3m th\u1ea5p nh\u1ea5t l\u00e0 1000\u0111. S\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng s\u1ebd thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi tr\u1ea3 gi\u00e1 cao nh\u1ea5t.\u00a0<\/span><\/p>\n

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Giao di\u1ec7n s\u00e0n \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c Chilindo<\/p><\/div>\n

2.7. The Subscription model \u2013 Thu\u00ea bao<\/span><\/h3>\n

M\u00f4 h\u00ecnh thu\u00ea bao bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 ph\u00ed cho nh\u1eefng n\u1ed9i dung, th\u00f4ng tin m\u00e0 h\u1ecdc c\u1ea7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ec3 tham gia, kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean, t\u00ean \u0111\u0103ng nh\u1eadp, m\u1eadt kh\u1ea9u v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng quy\u1ec1n l\u1ee3i m\u00e0 c\u00e1c guest kh\u00f4ng c\u00f3.\u00a0<\/span><\/p>\n

Subscription Model ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung s\u1ed1 nh\u01b0 gaming, b\u00e1o, t\u1ea1p ch\u00ed \u0111i\u1ec7n t\u1eed. d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng, n\u1ed9i dung tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

\u0110i l\u00ean t\u1eeb m\u00f4 h\u00ecnh n\u00e0y ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u00e1ch netflix thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta xem truy\u1ec1n h\u00ecnh hay Spotify mang \u0111\u1ebfn phong c\u00e1ch nghe nh\u1ea1c m\u1edbi\u2026 <\/span>T\u00ednh \u0111\u1ebfn n\u0103m 2019, t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n c\u1ee7a Netflix \u0111ang n\u1eb1m \u1edf con s\u1ed1 158 tri\u1ec7u ng\u01b0\u1eddi v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c \u2018g\u00e3 kh\u1ed5ng l\u1ed3\u2019 trong l\u00e0ng gi\u1ea3i tr\u00ed.<\/span><\/span><\/p>\n

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Netflix \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta xem phim hi\u1ec7n nay<\/p><\/div>\n

2.8. The Marketplace Model \u2013 S\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n

eBay l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho m\u00f4 h\u00ecnh n\u00e0y. M\u00f4 h\u00ecnh s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Marketplace ra \u0111\u1eddi nh\u1eb1m t\u1ea1o c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua kh\u1eafc ph\u1ee5c nh\u1eefng \u0111i\u1ec3m h\u1ea1n ch\u1ebf t\u1eeb c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eb5n c\u00f3.\u00a0<\/span><\/p>\n

Xu\u1ea5t ph\u00e1t \u0111i\u1ec3m l\u00e0 m\u1ed9t trang \u0111\u1ea5u gi\u00e1 nh\u01b0ng eBay ch\u1ec9 ni\u00eam y\u1ebft 15% m\u1eb7t h\u00e0ng tr\u00ean s\u00e0n giao d\u1ecbch. Thay v\u00e0o \u0111\u00f3, trang v\u1eabn s\u1eed d\u1ee5ng c\u01a1 ch\u1ebf \u201cth\u00eam v\u00e0o gi\u1ecf h\u00e0ng\u201d gi\u1ed1ng nh\u01b0 c\u00e1c Amazon.<\/span><\/p>\n

\"\"

eBay – s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p><\/div>\n

Tuy c\u00e1c s\u00e0n giao d\u1ecbch gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng m\u1ea5t th\u1eddi gian c\u00f4ng s\u1ee9c di chuy\u1ec3n m\u00e0 v\u1eabn c\u00f3 th\u1ec3 s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m mong mu\u1ed1n. Nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn mong mu\u1ed1n \u0111\u01b0\u1ee3c mua s\u1eafm t\u1ea1i n\u01a1i m\u1ecdi n\u1ed9i dung \u0111\u1ec1u do h\u1ecd t\u1ea1o ra v\u00e0 h\u1ecdc c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn, m\u1eb7c c\u1ea3 tho\u1ea3i m\u00e1i m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng qua b\u00ean th\u1ee9 3.\u00a0<\/span><\/p>\n

2.9. Free Model – M\u00f4 h\u00ecnh kinh doanh mi\u1ec5n ph\u00ed\u00a0<\/span><\/h3>\n

Trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ta d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p m\u00f4 h\u00ecnh h\u00ecnh kinh doanh n\u00e0y nh\u01b0 Google, Facebook. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Google m\u00e0 kh\u00f4ng c\u1ea7n tr\u1ea3 b\u1ea5t k\u1ef3 kho\u1ea3n ph\u00ed n\u00e0o. V\u1eady t\u1ea1i sao c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 h\u00e0ng tr\u0103m t\u1ef7 \u0111\u00f4 la nh\u01b0 hi\u1ec7n nay?\u00a0<\/span><\/p>\n

Free model l\u00e0 m\u00f4 h\u00ecnh kinh doanh h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c, \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4 h\u00ecnh kinh doanh ho\u1eb7c m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (thu ph\u00ed t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 n\u00e2ng cao ho\u1eb7c t\u1eeb qu\u1ea3ng c\u00e1o).\u00a0<\/span><\/p>\n

\"\"

Google – \u0111i\u1ec3n h\u00ecnh cho nh\u1eefng doanh nghi\u1ec7p \u0111i theo m\u00f4 h\u00ecnh kinh doanh mi\u1ec5n ph\u00ed<\/p><\/div>\n

C\u00f3 h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p \u0111ang kinh doanh d\u1ef1a tr\u00ean nh\u1eefng \u1ee9ng d\u1ee5ng Google cung c\u1ea5p nh\u01b0 Google Adwords, Google Display, Google shopping\u2026 \u0110\u00f3 ch\u00ednh l\u00e0 ngu\u1ed3n thu nh\u1eadp chi tr\u1ea3 cho m\u1ecdi chi ph\u00ed c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y.\u00a0<\/span><\/p>\n

2.10. The Hyper Market \u2013 M\u00f4 h\u00ecnh kinh doanh \u0111\u1ea1i si\u00eau th\u1ecb<\/span><\/h3>\n

Nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a Internet, Amazon \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t trang b\u00e1n s\u00e1ch online th\u00e0nh m\u1ed9t \u0111\u1ea1i si\u00eau th\u1ecb. L\u00e0 hi\u1ec7u s\u00e1ch online \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi, Amazon \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng. B\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm – ch\u1ecdn s\u00e1ch – b\u1ecf v\u00e0o gi\u1ecf h\u00e0ng – thanh to\u00e1n.\u00a0<\/span><\/p>\n

Kh\u00f4ng nh\u1eefng v\u1eady, kh\u00e1ch h\u00e0ng c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. Nh\u1edd \u0111\u00f3, Amazon \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u01b0a th\u00edch d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh kinh doanh \u0111\u1ea1i si\u00eau th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed5 nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

2.11. M\u00f4 h\u00ecnh doanh nghi\u1ec7p x\u00e3 h\u1ed9i\u00a0<\/span><\/h3>\n

C\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i bao gi\u1edd c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Ch\u00ednh v\u00ec v\u1eady, m\u00f4 h\u00ecnh kinh doanh n\u00e0y th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c.\u00a0<\/span><\/p>\n

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M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p x\u00e3 h\u1ed9i T\u00f2 He<\/p><\/div>\n

\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p x\u00e3 h\u1ed9i s\u1ebd \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 mang t\u00ednh x\u00e3 h\u1ed9i nh\u01b0 b\u1ea5t b\u00ecnh \u0111\u1eb3ng gi\u1edbi, m\u00f4i tr\u01b0\u1eddng, g\u00ecn gi\u1eef v\u0103n h\u00f3a\u2026 Do \u0111\u00f3, c\u00e1c m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c ch\u00ednh ph\u1ee7 t\u1ea1o nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n th\u00f4ng qua c\u00e1c ch\u00ednh s\u00e1ch.\u00a0<\/span><\/p>\n

2.12. The on Demand model \u2013 M\u00f4 h\u00ecnh theo y\u00eau c\u1ea7u\u00a0<\/span><\/h3>\n

M\u00f4 h\u00ecnh theo y\u00eau c\u1ea7u hay c\u00f2n g\u1ecdi l\u00e0 \u201ckinh t\u1ebf chia s\u1ebb\u201d hay \u201ckinh t\u1ebf theo y\u00eau c\u1ea7u\u201d \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean b\u1ed9 m\u1eb7t m\u1edbi cho n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y ch\u00ednh l\u00e0 Uber (\u1ee9ng d\u1ee5ng g\u1ecdi xe taxi).\u00a0<\/span><\/p>\n

T\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng smartphone, Uber li\u00ean k\u1ebft c\u00e1c t\u00e0i x\u1ebf (ng\u01b0\u1eddi c\u00f3 \u00f4 t\u00f4) v\u00e0 ng\u01b0\u1eddi g\u1ecdi xe th\u00f4ng qua h\u1ec7 th\u1ed1ng Big data v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.<\/span><\/p>\n

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Uber qu\u1ea3n l\u00fd t\u00e0i x\u1ebf d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng Big Data v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/p><\/div>\n

Ngay t\u1eeb khi xu\u1ea5t hi\u1ec7n, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean c\u01a1n s\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd vi\u1ec7c lo\u1ea1i b\u1ecf vai tr\u00f2 c\u1ee7a b\u00ean th\u1ee9 3 v\u00e0 trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ng\u01b0\u1eddi cho thu\u00ea ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nhu c\u1ea7u kinh doanh th\u00f4ng th\u01b0\u1eddng.\u00a0<\/span><\/p>\n

2.13. The Freemium Model \u2013 Mi\u1ec5n ph\u00ed k\u1ebft h\u1ee3p cao c\u1ea5p<\/span><\/h3>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4 h\u00ecnh Free Model, Freemium l\u00e0 m\u00f4 h\u00ecnh kinh doanh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p mi\u1ec5n ph\u00ed c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng c\u00e1c ch\u1ee9c n\u0103ng cao c\u1ea5p (Premium) th\u00ec c\u1ea7n ph\u1ea3i tr\u1ea3 ph\u00ed.\u00a0<\/span><\/p>\n

Hi\u1ec7n nay, m\u00f4 h\u00ecnh n\u00e0y \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng. Trong \u0111\u00f3, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn web thi\u1ebft k\u1ebf Canva. Ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf online n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 s\u00e1ng t\u1ea1o c\u00e1c \u1ea5n ph\u1ea9m hay ch\u1ec9nh s\u1eeda c\u00e1c template c\u00f3 s\u1eb5n v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1eaft gh\u00e9p \u1ea3nh, x\u00f3a ph\u00f4ng, t\u1ea1o icon\u2026 th\u00ec c\u1ea7n b\u1ecf ra 12,95$ \u0111\u1ec3 n\u00e2ng c\u1ea5p t\u00e0i kho\u1ea3n.\u00a0<\/span><\/p>\n

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Trang web thi\u1ebft k\u1ebf Canva<\/p><\/div>\n

2.14. Gi\u1ea3m gi\u00e1 tr\u01b0\u1edbc – l\u1ee3i nhu\u1eadn sau<\/span><\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc m\u1eaft m\u00e0 d\u1ef1a tr\u00ean s\u1ef1 t\u00ednh to\u00e1n th\u1ecb tr\u01b0\u1eddng l\u00e2u d\u00e0i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 th\u1ea5p, giao h\u00e0ng nhanh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t.\u00a0<\/span><\/p>\n

\u201cGi\u1ea3m gi\u00e1 tr\u01b0\u1edbc – l\u1ee3i nhu\u1eadn sau\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho th\u1eddi k\u1ef3 \u1ed5n \u0111\u1ecbnh, h\u01b0\u1edbng \u0111\u1ebfn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1edbi b\u00ean cung \u1ee9ng, n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

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Website Amazon<\/p><\/div>\n

Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh, bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. <\/span>\u0110\u00f3 ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh kinh doanh kinh \u0111i\u1ec3n c\u1ee7a Amazon, v\u00e0 \u0111\u00e3 gi\u00fap cho c\u00f4ng ty t\u0103ng 27% doanh thu h\u00e0ng n\u0103m trong th\u1eadp k\u1ef7 qua, gi\u00e1 tr\u1ecb c\u00f4ng ty \u0111\u1ea1t 74 t\u1ef7 \u0111\u00f4.<\/span><\/span><\/p>\n

2.15. X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh hi\u1ec7n \u0111\u1ea1i<\/span><\/h3>\n

M\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n hi\u1ec7n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng kinh doanh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m.<\/span><\/p>\n

B\u1ea1n mu\u1ed1n kinh doanh nh\u01b0ng ch\u01b0a bi\u1ebft l\u0129nh v\u1ef1c n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1t? B\u1ea1n c\u00f3 ngu\u1ed3n v\u1ed1n v\u00e0 mu\u1ed1n \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng? H\u00e3y th\u1eed m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n.\u00a0<\/span><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh l\u00e0 m\u00f4 h\u00ecnh li\u00ean k\u1ebft c\u00e1c doanh nghi\u1ec7p c\u00f3 chung t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 c\u00f9ng h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t c\u1eeda h\u00e0ng h\u1ee3p l\u00fd. Ch\u1eb3ng h\u1ea1n nh\u01b0 Mc Donald\u2019s, KFC, v\u1edbi ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng tr\u00ean 100 qu\u1ed1c gia, hai doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 bi\u1ebfn \u00fd t\u01b0\u1edfng kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u00e0nh m\u1ed9t m\u1ecf v\u00e0ng v\u1edbi m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 3-4%\/ n\u0103m.\u00a0<\/span><\/p>\n

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M\u1ed9t c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Mc Donald’s<\/p><\/div>\n

M\u1ed7i m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m ri\u00eang. N\u1ebfu khai th\u00e1c t\u1ed1t \u0111\u00f3 s\u1ebd l\u00e0 m\u1ea3nh \u0111\u1ea5t v\u00e0ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Hy v\u1ecdng 15 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c Sao Kim chia s\u1ebb \u1edf tr\u00ean s\u1ebd l\u00e0 s\u1ef1 g\u1ee3i \u00fd mang \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 cho b\u1ea1n!<\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o<\/em>:<\/span>\u00a0Sao Kim Branding<\/a><\/span>.<\/p>\n

Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n