{"id":97,"date":"2010-03-25T22:54:13","date_gmt":"2010-03-25T11:54:13","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=97"},"modified":"2019-03-15T14:46:13","modified_gmt":"2019-03-15T07:46:13","slug":"cac-tip-de-thiet-ke-logo-dep","status":"publish","type":"post","link":"https:\/\/logoart.vn\/blog\/cac-tip-de-thiet-ke-logo-dep\/","title":{"rendered":"C\u00e1c tip \u0111\u1ec3 thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3 cao"},"content":{"rendered":"\n\n
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\n 5\/5 - (90 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n

Tr\u00ean m\u1ea1ng c\u00f3 v\u00f4 s\u1ed1 logo m\u1eabu, c\u00f4ng c\u1ee5 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span>. \u0110\u00f3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t h\u1ea3o s\u1ebd gi\u00fap \u00edch cho b\u1ea1n. Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u m\u1ed9t logo \u0111\u1eb9p \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o v\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc \u0111i\u1ec1u g\u00ec tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y?<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t logo \u0111\u1eb9p v\u00e0 ch\u00fang t\u00f4i c\u0169ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 logo c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t \u201chi\u1ec7n t\u01b0\u1ee3ng\u201d.<\/span><\/p>\n

Logo l\u00e0 g\u00ec?<\/strong><\/span><\/p>\n

\u0110\u1ec3 hi\u1ec3u logo l\u00e0 g\u00ec, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n ph\u1ea3i hi\u1ec3u m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a logo l\u00e0 g\u00ec? Trong khi thi\u1ebft k\u1ebf c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 logo n\u1ed5i b\u1eadt ngay sau khi ra m\u1eaft kh\u00e1n gi\u1ea3, t\u00f4n vinh s\u1ef1 th\u1eadt, l\u00f2ng ng\u01b0\u1ee1ng m\u1ed9, s\u1ef1 trung th\u00e0nh v\u00e0 t\u00ednh \u01b0u vi\u1ec7t. Logo l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh trong nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u1ed9t c\u00f4ng ty hay m\u1ed9t t\u1ed5 ch\u1ee9c kinh t\u1ebf. Ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec1u to\u00e1t l\u00ean v\u1ebb kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng logo kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c. Logo d\u00f9ng \u0111\u1ec3 nh\u1eadn di\u1ec7n.<\/span><\/p>\n

Paul Rand, m\u1ed9t trong nh\u1eefng designer danh ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi n\u00f3i r\u1eb1ng \u201cLogo l\u00e0 m\u1ed9t l\u00e1 c\u1edd, m\u1ed9t ch\u1eef k\u00fd, l\u00e0 huy hi\u1ec7u, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1. Logo \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nh\u1eadn d\u1ea1ng c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c nh\u1eefng th\u1ef1c th\u1ec3 kh\u00e1c trong nh\u1eefng v\u0103n c\u1ea3nh ngo\u00e0i m\u1ee5c \u0111\u00edch kinh t\u1ebf. Logo kh\u00f4ng h\u1ec1 l\u00e0 s\u1ef1 mi\u00eau t\u1ea3 m\u1ed9t doanh nghi\u1ec7p. \u00dd ngh\u0129a \u1ea9n trong logo \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u1ee9 n\u00f3 t\u01b0\u1ee3ng tr\u01b0ng. Logo kh\u00f4ng quan tr\u1ecdng b\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00f3 t\u01b0\u1ee3ng tr\u01b0ng cho quan tr\u1ecdng h\u01a1n vi\u1ec7c n\u00f3 tr\u00f4ng th\u1ebf n\u00e0o. Ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u1ed9t logo c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec.\u201d<\/span><\/p>\n

\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean m\u1ed9t logo \u0111\u1eb9p?<\/strong><\/span><\/p>\n

M\u1ed9t logo \u0111\u1eb9p th\u01b0\u1eddng n\u1ed5i b\u1eadt, ph\u00f9 h\u1ee3p, th\u1ef1c t\u1ebf, \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf v\u00e0 h\u00ecnh d\u00e1ng, truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u1ee7 nh\u00e2n. M\u1ed9t logo \u0111\u1eb9p lu\u00f4n ch\u1ee9a \u0111\u1ef1ng m\u1ed9t \u00fd ni\u1ec7m hay \u00fd ngh\u0129a n\u00e0o \u0111\u00f3, li\u00ean h\u1ec7 v\u1edbi th\u00f4ng \u0111i\u1ec7p mong mu\u1ed1n truy\u1ec1n t\u1ea3i. Logo \u0111\u00f3 c\u00f3 th\u1ec3 in \u0111\u01b0\u1ee3c v\u1edbi b\u1ea5t c\u1ee9 k\u00edch c\u1ee1 n\u00e0o, v\u00e0 v\u1eabn n\u1ed5i b\u1eadt d\u00f9 ch\u1ec9 v\u1edbi hai m\u00e0u \u0111en tr\u1eafng. M\u1ed9t logo tuy\u1ec7t v\u1eddi quy t\u1ee5 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch th\u00f4ng minh hai \u0111i\u1ec1u: \u00fd ngh\u0129a s\u00e2u s\u1eafc v\u00e0 thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

Qui tr\u00ecnh thi\u1ebft k\u1ebf logo<\/strong><\/span><\/p>\n

Harrison Mcleod n\u00f3i r\u1eb1ng \u201cai \u0111\u00f3 cho r\u1eb1ng thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c logo \u0111\u1eb9p kh\u00f4ng h\u1ec1 kh\u00f3. N\u00f3 nh\u1ecf v\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf tr\u00f4ng c\u00f3 v\u1ebb d\u1ec5 d\u00e0ng, ch\u1eb3ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec. Khi b\u1ea1n ch\u1ec9 th\u1ea5y th\u00e0nh qu\u1ea3 c\u1ee7a s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf, vi\u1ec7c s\u00e1ng t\u1ea1o logo tr\u00f4ng c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i th\u1ebf. M\u1ed9t logo \u0111\u1eb9p \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, tr\u00ed \u00f3c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o.\u201d<\/span><\/p>\n

Khi thi\u1ebft k\u1ebf logo, h\u00e3y l\u00e0m theo tr\u00ecnh t\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00e1c ph\u1ea9m s\u1ebd l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y nh\u1eefng qui tr\u00ecnh c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng l\u00e0m. C\u00f9ng v\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o c\u00e1ch l\u00e0m c\u1ee7a ri\u00eang c\u1ee7a m\u00ecnh.<\/span><\/p>\n

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Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n

S\u1eed d\u1ee5ng questionnaire \u0111\u1ec3 kh\u1ea3o s\u00e1t hay ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3n th\u1ea3o \u00fd t\u01b0\u1edfng.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u<\/strong><\/span><\/p>\n

Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e0nh ngh\u1ec1, l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u1ea3i quy\u1ebft c\u00e1c kh\u00fac m\u1eafc tr\u01b0\u1edbc r\u1ed3i m\u1edbi ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf.<\/span><\/p>\n

Tham kh\u1ea3o<\/strong><\/span><\/p>\n

Tham kh\u1ea3o nh\u1eefng logo \u0111\u00e3 th\u00e0nh c\u00f4ng, nh\u1eefng phong c\u00e1ch v\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u01a1ng \u0111\u1ea1i c\u00f3 li\u00ean quan \u0111\u1ebfn \u00fd t\u01b0\u1edfng. \u0110i theo xu h\u01b0\u1edbng kh\u00f4ng ph\u1ea3i v\u00ec t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng m\u00e0 \u0111\u1ec3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 tr\u01b0\u1eddng c\u1eedu l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong thi\u1ebft k\u1ebf logo.<\/span><\/p>\n

Ph\u00e1c h\u1ecda v\u00e0 x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n

X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh logo b\u00e1m v\u00e0o \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf. H\u00e3y s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o c\u1ea3m h\u1ee9ng. Nh\u01b0 Dainis Graveris t\u1eebng vi\u1ebft \u201cPh\u00e1c h\u1ecda kh\u00f4ng h\u1ec1 t\u1ed1n th\u1eddi gian, \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t t\u1ed1t \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng trong \u0111\u1ea7u l\u00ean trang gi\u1ea5y. Sau \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf tr\u00ean m\u00e1y t\u00ednh tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Ph\u00e1c h\u1ecda gi\u00fap ghi l\u1ea1i s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n: khi b\u1ea1n hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n s\u1ebd lu\u00f4n b\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi m\u1ed9t t\u1edd gi\u1ea5y tr\u1eafng.\u201d<\/span><\/p>\n

Th\u01b0 gi\u00e3n<\/strong><\/span><\/p>\n

H\u00e3y th\u01b0 gi\u00e3n trong khi thi\u1ebft k\u1ebf. N\u00f3 s\u1ebd gi\u00fap nu\u00f4i d\u01b0\u1ee1ng \u00fd t\u01b0\u1edfng, ti\u1ebfp th\u00eam l\u1eeda v\u00e0 cho ph\u00e9p b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c feedback t\u1eeb nhi\u1ec1u ph\u00eda. Th\u01b0 gi\u00e3n c\u0169ng t\u1ea1o ra h\u01b0\u1edbng \u0111i m\u1edbi cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ki\u1ec3m tra l\u1ea1i v\u00e0 \u0111\u1ecbnh v\u1ecb<\/strong><\/span><\/p>\n

Ch\u1ec9 l\u00e0 b\u00ean thi c\u00f4ng nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng theo y\u00eau c\u1ea7u (kh\u00f4ng t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng nh\u1eefng v\u1ea5n \u0111\u1ec1 xung quanh thi\u1ebft k\u1ebf) hay th\u1ef1c s\u1ef1 l\u00e0 \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i (h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p th\u00edch h\u1ee3p h\u01a1n gi\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c lu\u1eadt s\u01b0 l\u00e0m), b\u1ea1n c\u0169ng c\u1ea7n xem x\u00e9t l\u1ea1i thi\u1ebft k\u1ebf v\u00e0 ch\u1ec9nh s\u1eeda \u00a0theo y\u00eau c\u1ea7u.<\/span><\/p>\n

Tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m<\/strong><\/span><\/p>\n

H\u00e3y thuy\u1ebft tr\u00ecnh t\u00e1c ph\u1ea9m \u0111\u1eb9p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng file PDF l\u00e0 t\u1ed1t nh\u1ea5t. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y logo trong m\u1ed9t ng\u1eef c\u1ea3nh gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n s\u1ef1 c\u00e1 bi\u1ec7t c\u1ee7a logo. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 chu\u1ea9n b\u1ecb t\u1ed1t b\u00e0i thuy\u1ebft tr\u00ecnh v\u1edbi c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

Paul Rand nh\u1eadn \u0111\u1ecbnh: \u201cN\u1ebfu g\u1eedi cho kh\u00e1ch h\u00e0ng b\u00e0i thuy\u1ebft tr\u00ecnh \u0111\u01b0\u1ee3c l\u01b0u tr\u00ean b\u0103ng \u0111\u0129a, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt ch\u1eb3ng c\u00f3 ngh\u0129a l\u00fd g\u00ec. M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh \u00fd ngh\u0129a ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1edbi t\u1eebng m\u1ee5c \u0111\u00edch kh\u00e1c nhau. C\u00f3 l\u1ebd, vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thuy\u1ebft tr\u00ecnh m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u00e0 thi\u1ebft k\u1ebf. Kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 thi\u1ebft k\u1ebf, m\u00e0 c\u00f2n l\u00e0 l\u00e0m sao cho b\u00e0i n\u00f3i m\u1edbi l\u1ea1.<\/span><\/p>\n

Logo – kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00e0 thi\u1ebft k\u1ebf tr\u00ecnh b\u00e0y tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng, \u0111\u1ed9c gi\u1ea3, kh\u00e1n gi\u1ea3, m\u00e0 b\u1ea3n th\u00e2n logo \u0111\u00f3 ph\u1ea3i c\u00f3 th\u1ec3 t\u1ef1 l\u0103ng x\u00ea ch\u00ednh n\u00f3 trong th\u1ecb tr\u01b0\u1eddng. B\u00e0i thuy\u1ebft tr\u00ecnh l\u00e0 b\u1ea3n nh\u1ea1c \u0111i k\u00e8m v\u1edbi t\u00e1c ph\u1ea9m. M\u1ed9t thuy\u1ebft tr\u00ecnh thi\u1ebfu \u00fd t\u01b0\u1edfng kh\u00f4ng th\u1ec3 n\u1ea5p \u0111\u1eb1ng sau nh\u1eefng b\u1ee9c \u1ea3nh r\u1ef1c r\u1ee1 hay qu\u1ea3ng b\u00e1 r\u00f9m beng. N\u1ebfu gi\u1ecdng n\u00f3i kh\u00f4ng r\u00f5 r\u00e0ng, th\u00f4ng \u0111i\u1ec7p s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ebfn v\u1edbi kh\u00e1n th\u00ednh gi\u1ea3. N\u1ebfu qu\u00e1 d\u00f4ng d\u00e0i, s\u1ebd t\u1ea1o s\u1ef1 m\u1ec7t m\u1ecfi, nh\u00e0m ch\u00e1n.\u201d<\/span><\/p>\n

Giao h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3<\/strong><\/span><\/p>\n

Giao \u0111\u00fang file cho kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ee3 gi\u00fap h\u1ecd n\u1ebfu c\u1ea7n thi\u1ebft. Nh\u1edb \u0111\u1eebng h\u1ee9a m\u1ed9t \u0111\u1eb1ng, l\u00e0m m\u1ed9t n\u1ebbo. Sau khi kh\u00e1nh th\u00e0nh d\u1ef1 \u00e1n, n\u00e2ng c\u1ed1c ch\u00fac m\u1eebng, \u0103n s\u00f4 c\u00f4 la v\u00e0 b\u1eaft tay v\u00e0o d\u1ef1 \u00e1n ti\u1ebfp theo.<\/span><\/p>\n

Ngu\u1ed3n: Thi\u1ebft k\u1ebf LogoArt<\/a><\/span><\/b><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf logo<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n