{"id":31,"date":"2012-12-28T05:37:52","date_gmt":"2012-12-27T22:37:52","guid":{"rendered":"http:\/\/logoart.vn\/english\/?p=31"},"modified":"2013-01-05T06:12:11","modified_gmt":"2013-01-04T23:12:11","slug":"sang-tac-slogan","status":"publish","type":"post","link":"https:\/\/logoart.vn\/english\/sang-tac-slogan\/","title":{"rendered":"Slogan\/tagline creation"},"content":{"rendered":"<p>Catchy Business Slogans and Winning Taglines are short, memorable phrases used to create company images and memorable products or services.<!--more--><\/p>\n<p><strong>The Difference Between Slogans and Taglines<\/strong><\/p>\n<p>Slogan writing is the art of creating the corporate or commercial identity and formulating a simple, dynamic phrase that evokes an emotion or represents a brand. For example, Nikes &#8220;Just Do It&#8221; is a slogan because it evokes a certain feeling.<\/p>\n<p>Taglines are more descriptive phrases, usually ranging from four to eight words, that tell what the company or organization does. WebSiteTexts tagline, &#8220;Well-Written Words for the World Wide Web&#8221; briefly describes the business or website purpose so would not be considered a company slogan.<\/p>\n<p>The purpose of having a company slogan or product tagline is to give your customers another reason to remember your business. Everyone remembers famous slogans and the products they represent, such as:<\/p>\n<p><strong><em>Good to the Last Drop<\/em><\/strong><br \/>\n<strong><em> Dont Leave Home Without it<\/em><\/strong><br \/>\n<strong><em> Just Do it<\/em><\/strong><br \/>\n<strong><em> Leave the Driving to Us<\/em><\/strong><br \/>\n<strong><em> Things Go Better With Coke<\/em><\/strong><\/p>\n<p>Its difficult to imagine these products without their winning slogans, which greatly contributed to their successful marketing campaigns.<\/p>\n<p>At Sao Kim, our goal is to create catchy slogans and winning taglines that will not only please the staff but contribute to increased sales and repeat customers.<\/p>\n<p>Slogan writing is a funny business. What works and what is right may not always be the same. When we write a draft of 10 slogan or tagline samples, we try to include some unconventional slogan choices, just to get the client to think out of the box. We try to avoid popular taglines, such as:<\/p>\n<p>&#8220;One Stop Shop&#8221;<br \/>\n&#8220;Your Resource for &#8230;&#8221;<br \/>\n&#8220;The Best &#8230; &#8221;<br \/>\n&#8220;Your Choice for &#8230;&#8221;<\/p>\n<p>Some clients have a preconceived notion of what a slogan &#8220;should&#8221; and &#8220;should not&#8221; be. We encourage clients to let go of their preconceptions and think out-of-the box. This will yields in a more successful product.<\/p>\n<p><strong>Slogans and Taglines (at a glance):<\/strong><\/p>\n<ul>\n<li>Slogans should not be confused with taglines. In a sense, taglines are easier to create because they simply describe what the company does.<\/li>\n<li>Slogans, in general, can be used across industries. For example, &#8220;That was easy&#8221;, Staples slogan, says nothing about office supplies.<\/li>\n<li>Slogans, to be effective, should create the desired feeling while not straying from the company image. For example, a criminal defense law firm might not want a slogan that evokes a sense of excitement (i.e., &#8220;Just Do It&#8221;).<\/li>\n<li>Slogans should generally not include words that are more than four syllables. For example, trying to use &#8220;profitability&#8221; in a slogan creates a cumbersome phrase, no matter how you word it.<\/li>\n<li>Slogans are most effective if they are easy to remember.<\/li>\n<\/ul>\n<p><strong>Please contact us to begin the slogan \/ tagline creation process.<\/strong><\/p>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f582-o1\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/english\/wp-json\/wp\/v2\/posts\/31#wpcf7-f582-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"582\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f582-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p>Your Name (*)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your Company<br \/>\n    <span class=\"wpcf7-form-control-wrap your-company\"><input type=\"text\" name=\"your-company\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your Address (*)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-address\"><input type=\"text\" name=\"your-address\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your phone (*)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-phone\"><input type=\"text\" name=\"your-phone\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your Email (*)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your Project Title<br \/>\n    <span class=\"wpcf7-form-control-wrap your-project-title\"><input type=\"text\" name=\"your-project-title\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/p>\n<p>Your Project Description (*)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-project-desc\"><textarea name=\"your-project-desc\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\"><\/textarea><\/span> <\/p>\n<p><b>Which location do you prefer to contact? (*) <\/b><br \/>\n<span class=\"wpcf7-form-control-wrap our-office\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"our-office\" value=\"Ha Noi Office\" \/><span class=\"wpcf7-list-item-label\">Ha Noi Office<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"our-office\" value=\"HCMC Office\" \/><span class=\"wpcf7-list-item-label\">HCMC Office<\/span><\/label><\/span><\/span><\/span> <\/p>\n<p>For anti-spam, please fill in the results of below calculation<br\/><br \/>\n <span class=\"wpcf7-form-control-wrap quiz-108\"><label><span class=\"wpcf7-quiz-label\">What&#039;s other name of HCM city?<\/span> <input type=\"text\" name=\"quiz-108\" size=\"5\" maxlength=\"5\" class=\"wpcf7-form-control wpcf7-quiz\" autocomplete=\"off\" aria-required=\"true\" aria-invalid=\"false\" \/><\/label><input type=\"hidden\" name=\"_wpcf7_quiz_answer_quiz-108\" value=\"182c5dbec975c4c659a1b3dcc36098d9\" \/><\/span> (* no space, no uppercase)<\/p>\n<p> <input type=\"submit\" value=\"Send Project Inquiry\" class=\"wpcf7-form-control wpcf7-submit\" \/><\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<h4>Incoming search terms:<\/h4>(,word arts for slogan writing,nail art taglines,famous tagline of nail arts,slogan writing art,nail product slogans,tagline for nail art,slogan on nail art,corporate identity design download,company profile design download,an example of a tag line for profitability)<!-- SEO SearchTerms Tagging 2 Plugin -->","protected":false},"excerpt":{"rendered":"<p>Catchy Business Slogans and Winning Taglines are short, memorable phrases used to create company images and memorable products or services. Incoming search terms:(,word arts for slogan writing,nail art taglines,famous tagline of nail arts,slogan writing art,nail product slogans,tagline for nail art,slogan on nail art,corporate identity design download,company profile design download,an example of a tag line for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[48,49,47,51,50],"_links":{"self":[{"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/posts\/31"}],"collection":[{"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/media\/989"}],"wp:attachment":[{"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logoart.vn\/english\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}