USER METRICS – The Uses for a Logo Designer
There are many people who are aware of the sure shot ways of attracting the customers through their designs. Before finalizing the design, they do a small drill. They indulge themselves into proper utilization of user metrics. There are different user metrics and analytical programs which can help designers to pin point the response from their customers. These programs include Google Analytics, Kissmetrics, Click tale and Crazy egg etc. It is always better to draw some questions and points in order to keep your target focus and goal clear. Ask questions as much as you can. On the basis of those questions record your results and observations. Use different designs and try same metrics over them to compare between the two designs. This will help you finalize a better and design which your target audience will accept and approve.
Get Emotionally Connected With your Clients |
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| If you want to get emotionally connected with your clients, user metrics can help you to great extent. One should keep on asking questions to himself in order to understand the psyche of the clients. There are different people who share different images, jokes, informative stuff on their social profiles. Ask yourself why do they post such things and why not the other? Understanding the psychology and emotional inclination of clients help a designer to come up with better and constantly engaging design. Stop guessing and start analyzing and knowing the right thing by asking questions and changing to actionable metrics. |
Where to apply Metrics? |
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| Many designers try to use metrics for their entire activity and not for the each step. This is actually not the right way to use metrics. The better way is to use metrics at every level i.e. “action zone”. There are certain important questions which a designer should ask to himself: |
| • Will the user sign up? After all, it’s all about signing up, initially. |
| • Will my design be able to appeal customers? |
| • After a customer’s sign up a designer should know how to keep his client satisfied with the services which he is providing. It is all about making a user feel at ease and comfort. |
| • Referrals are very important in today’s world. After the satisfaction of the customer the next step is to get the referral from that customer to increase your sign ups and visitors. This is the most important thing and the outcome of one’s hard work and constant struggle. |
Different Tools for Metrics |
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| There are many tools which are used to identify and know the metrics. These tools help designers to know a better understanding and this helps them to create a better design for their customers. Google analytics is amongst the most used and most significant tool of today’s times. This program works on different sites and the best thing is that it is completely free. |
| Kissmetrics, Click Tale and Crazy Egg are the other tools which are considered as really nice for the analytics. These are tried and tested programs by different users and they also deliver good results to the designers. |
